Prescriber

What is a Prescriber?

A prescriber is Anyone who is capable of generating a certain influence around him when writing a review or talking about a product or a business. His figure is something that is close to concepts such as that of Brand Ambassador, but it does not reach such limits because it does not have to be someone with a lot of reputation, but basically someone with knowledge of the firm and the sector, at the same time as having experience.

This figure has been fundamentally accentuated in recent years due to the communication facilities of social networks. On Facebook, Instagram and Twitter we can find many prescribers who have a more or less considerable mass of followers who share something in common, respect for what that person says and, sometimes, the underlining of their words at face value.

They differ from influencers in that they do not have such a wide audience, but in return they do have a better idea of what the brand is and what it can offer. The recommendations made by the prescribers are supported by the voice of experience and in a greater knowledge, at the same time of not having to be backed by financial compensation, as is the case with the influencer.

A type of public that has a certain importance for any firm or business. Many, in fact, commit to offer you products for free in order to express your opinion to your audience, even if it has to be as honest as possible.

What is a Prescriber for

A prescriber serves to give greater visibility to a brand, but fundamentally to boost its image. This type of audience throws an opinion to all those people who follow it, so it is essential for the firm to broadcast something positive to prevent bad feelings from being transmitted to all that audience.

It is yet another broadcast channel, but one with much more credibility than commercial promotion or other traditional media. His criteria are usually highly respected by those who follow him, which is why he has a fairly high power of influence, especially if there are many people who pay attention to his words.

Prescriber Examples

Any client of a firm or business with a high degree of knowledge about the sector can act as a prescriber. In sectors such as cinema, literature or even video games, we can think of the figure of the critic as an example of a prescriber. In other places, that part of the clientele with a critical sense and a certain volume of followers can also represent this figure.

In this article we talk about how even an influencer can become an example of a prescriber:

What is influencer marketing? Keys and reasons for this social phenomenon.

More information about Prescribers

To get more information about prescribers, you can read the articles that you have below.