Facebook concept
What is Facebook?
Facebook is a social network made by people and designed to connect people. It is one of the pioneers in this sector, one of the first platforms that reached the Internet in order to facilitate communication between users everywhere, share information and contact distant relatives, friends or acquaintances.
Today, it is the most popular network on the entire Internet. Born in 2004 by the hand of Mark Zuckerberg, today it moves an audience of millions of users spread all over the globe thanks, in addition, to its presence in different languages and countries. It is a good example of globalization brought to the social environment.
A meeting place for private users, but also for companies. Brands have also come to Facebook to be present, make themselves known and even get closer to potential consumers through their publications. For current marketing, mainly for inbound, this platform is an essential component to reinforce the presence and, fundamentally, to promote the business-consumer relationship.
Since its foundation it has undergone many changes, mainly in the field of dissemination and the type of content most consumed. Nowadays, the organic reach of the publications in this network, that which is achieved without paying, has been reduced due to changes in the algorithm; at the same time, the most popular audience is the video format.
What is Facebook for
Facebook's main function is to facilitate communication between people, share content of interest or basically spend leisure time. However, for companies it is a whole world in which to spread out better and demonstrate closeness to the audience. It allows to disseminate products, publicize services or even present the values of a brand in a natural way.
It is an essential place for any Social Media strategy and to follow the maxims of Attraction Marketing. Since it is the most used social network today, devising strategies to grow in it and get closer to more faces is a primary objective for companies. Having visibility on Facebook is having visibility around the world.
Facebook examples
Examples of Facebook only exist one, since it is a unique platform. However, we can find millions of examples of user profiles or company pages. Without going any further, we have a clear representative case with the NeoAttack page on Facebook. Our digital marketing agency has a profile on this platform where it informs about services, posts on our blog and other aspects of interest to users.
