Digital Identity

What is Digital Identity?

All information about a person or entity available on the Internet constitutes their Digital Identity, also known as identity 2.0 and is closely related to online fame.

This is made up of personal data, photographs, tastes and hobbies, groups of friends and comments, at the same time, it includes the opinion that others have about a person, business or brand.

With the rise of electronic commerce, they are also part of it all private and sensitive data such as identification number, address, bank account numbers and credit cards. This type of information requires special protection measures against fraud and identity theft.

In this way, all the data and the formal and informal information that circulates on the Internet are part of the Digital Identity of a person or a business. Its administration requires a correct approach as part of a brand image strategy, within a digital marketing plan.

What is Digital Identity for?

It serves to build an image and fame at a social and business level, to build trust, facilitate communication and relationships online and offline.

The means by which the Digital Identity is built and strengthened are:

• Website.
• Blog
• Profiles in social networks.
• Email account.
• Groups, communities and fan page.
• Profiles in professional networks such as LinkedIn.
• Instant messaging accounts like WhatsApp.
• Smartphone phone and SMS.
• Video channels like YouTube.

Which means that this is not a topic to be taken lightly, since taking care of her is taking care of fame.

Examples of Digital Identity

Anyone who has an email, an account on some of the social networks such as Facebook, Instagram, Twitter or a YouTube channel, among others, already has a Digital Identity.

In the same way, all those who make online payments for services such as smartphone telephony, home public services, credit cards, subscriptions to magazines and newspapers, or services such as Netflix and Spotify, among others, also have one.

This aspect has even become a personnel selection tool for some companies, in order to complement the profile of their candidates and verify their fame.

At NeoAttack we strive every day for our digital image and that of our clients. You can see an example in the coherence of content and image between this web portal and our social networks.

If you want advice for the creation or strengthening of a powerful identity with personality, either for a business or for a personal project, get in touch with us. We are experts in Digital Marketing 360.

More information about Digital Identity

To get more information on this topic, we suggest you take a look at the articles that we leave below. We hope they will be of practical use in your projects: