Pogo sticking

What is Pogo Sticking?

Pogo Sticking is an Anglo-Saxon definition that is used to talk about those situations in which a user enters several links to different websites listed on the same results page. The user in question enters a first one and leaves it by pressing the "back" button of the browser to access another, and so on.

This concept is something that has a lot of relevance within the field of SEO. In the eyes of Google, that this happens very frequently on a website, it can be synonymous with not having enough quality or relevance to be interesting in the eyes of the public, so it can penalize it.

When paying attention to this term, the search engine also values the query. Based on this, Google knows what the Pogo Sticking average is that it usually has and, if this is very high compared to usual, the websites that are part of it are penalized. Otherwise, the positioning of the web is improved, since it has not required abandonment to solve the visitor's query.

As a result of these pogos, Google ended up implementing a small preview or preview of the most prominent content. Therefore, an attempt is made to avoid the user having to go from one place to another searching.

What is Pogo Sticking for?

Pogo Sticking is a factor that determines the quality of the contents of a website, so analyzing it serves to know to what extent it is possible to match the needs of a user who enters certain keywords when conducting a search. For companies and webmasters, reducing it is a priority, since it is synonymous with finding the key to what the visitor needs.

Therefore, it is a factor that helps to improve the quality of the content, rethink positioning strategies and, if it is reduced, obtain a better SEO that helps to appear in a better place in the search results. Something that at the same time increases visibility and improves the image of the company.

Examples of Pogo Sticking

Give examples of Pogo Sticking, since it consists of a somewhat difficult concept to highlight, it is something that will require posing a hypothetical case. Let's imagine that we position the website of our agency, NeoAttack, well for those who search for "SEO positioning" in the Google search engine.

If users enter our website and then leave to access another, we are facing a case of Pogo Sticking. At the same time, if this is repeated with other similar searches, the pogo of the web is high, having a negative impact in the eyes of Google.