Buyer's Journey concept
What is the Buyer's Journey?
The Buyer's Journey is the procedure carried out by a person from when he appears as a feasible consumer until he becomes a sale of a product or service for a brand. It consists of all that journey that it takes and that the company itself analyzes to detect how it happens, what are the needs that appear throughout the process and how they are solved, as well as the degree of effectiveness of the solutions.
For the company, the goal to be pursued is that the person who is going to buy makes this journey easily and simply, always having the best content at their disposal to reach the final purchase quickly and satisfactorily.
It consists of 3 phases which are called discovery, consideration and decision; In which each of the steps that are followed from the moment a client has a need until they satisfy it with the purchase or contract is outlined. In each and every one of them, the firm has to act in one way or another to get closer, to capture and to obtain that operation that it seeks to continue feeding its business.
It can be summarized as the total accompaniment to the user in each of these stages in order to provide all the information they may need at all times. Hundreds and hundreds of firms carry out in-depth studies on the matter to improve user experience and get something perfect; even though unfortunately reaching that perfection is utopian, since there are never two equal buyers.
What is the Buyer's Journey for?
The Buyer's Journey serves to promote the purchasing or contracting procedure and consequently increase the number of clients of a firm. This has to make sure to offer the best solutions in each of the points of the purchase procedure, since in this way it achieves that satisfactory experience that tries to improve itself by following this buyer's journey.
Ultimately, the purpose of this system is no other than to increase the profits of a business by helping the potential customer to become a customer.
Examples of Buyer's Journey
Each company or business can have its own Buyer's Journey, including each brand that exists in the market. From the moment the customer has a need and starts looking for information about how to satisfy it, until he ends up making the purchase to get it; all this path is what establishes this term, and what varies both depending on the person and the company in question.
In the case of NeoAttack, For example, it could be treated as all the way from when a person looks for how to improve their presence on the internet until they hire our services.
More information about Buyer's Journey
There is much written on this subject, and much to learn when improving business performance. If you are looking for more information about the Buyer Journey, here are several content that can be quite interesting.
