Author Rank concept
What is Author Rank?
The Author Rank is a system implemented by Google to make the contents also position according to the author who makes them. It is a new measure carried out by the search engine to make authorship also influence the positioning capacity and that, at the same time, seeks to end anonymity when signing any publication.
A concept that also gathers inside the Pagerank that for so many years has had SEO specialists totally focused on its improvement and that now forms part of the positioning strategies. The quality of everything signed by the same profile on the Internet, as well as the reception and evaluation by the audience will determine the quality of what this person does and, in the eyes of Google, will also determine the given that their content deserves in the SERPs.
It relies on the Google+ search engine, even when this social network has a worse presence on the web due to the most recent events, but it is nothing more than a strategy with which the company tries to improve the filtering of publications to give status to those that their algorithms consider most appropriate and of quality for the audience. It is another concept that joins the broad field of seo to be studied and used by specialists.
What is the Author Rank for
The Author Rank is used to establish which authors can get a content to rank better in the Google search engine. Even though this concept is not the only one that should be paid attention to when assessing the positioning of any publication, it plays an increasingly important role in this field.
This means that companies can choose to use certain names to obtain that their Rank has a positive influence on the content that will be published on their websites or, in the same way, to promote certain products and obtain that these promotions have a greater visibility taking advantage of this positive influence for SEO.
Author Rank Examples
It is difficult to give examples of Author Rank for the concept it implies, but it is feasible to exemplify by posing situations. Let's imagine that in the NeoAttack blog we intend to launch a series of contents that have more opportunities to rank better in the Google SERPs. For this, we could turn to authors with experience and a high rating in the eyes of the search engine in order to make these articles work better with respect to organic traffic.
Said publications would also need to be of quality and would be supported by other factors such as link building to enjoy a better positioning, but the authorship would also influence the procedure.
More information from Author Rank
If you want more information about Author Rank or other aspects related to positioning, we invite you to read the articles that we link below. You will find more details that may be useful to you.
