What is SEO or search engine optimization?

 

Set of practices aimed at improving the positioning of a website in the search engine results ranking. Unlike the SEM strategy, which contemplates the inclusion of links contracted to obtain this objective, the SEO procedure deals exclusively with the natural (unpaid) results located by the algorithm of each search engine. For this, it contemplates adjusting the design and contents of the web and applying programming techniques such as optimizing the source code, the use of meta tags ...

 

Acronym or abbreviation:
SEO: Search Engine Optimization