Earned Media Concept
What is Earned Media?
Earned Media, also known as earned media, are all those that a brand achieves through its conduct. Thanks to the effort and resources that he has invested during his career, he achieves a presence in different media that do not belong to him, but that help to improve his visibility and achieve the goals he has as objective.
In these times, this concept is one that takes on special importance, especially with inbound marketing in mind. For brands, it is very important that they are talked about and, especially, that they are done well. Regardless, to achieve that, they must focus on leaving a good image and winning over the public. Thus, they get that positive reinforcement from external agents.
In general, the Media won can be from publications made by users to comments on social networks, photographs, likes on Facebook or even positive reviews of products or services. They are something with a huge scope and that always has the most important agent in the user.
Right now they are actually one of the best tools for any business looking to enjoy good business health. Having a good amount of earned media is a very strong push to grow in the Internet age.
What are earned Media for?
The earned Media serve to reinforce the image of the brand and increase its visibility, at the same time bringing it closer to the user through peers. Since on many occasions it is something that is manifested through the voice of consumers, it also has a certain connection with brand ambassadors, since they give their opinion on products and services, even when they do not always have why to limit themselves to the recommendation.
It is something whose main purpose is to improve visibility and publicize a brand, product, service or company. By drinking from SEO, at the same time, it also has a lot of connection with search engine positioning.
Examples of Earned Media
As Examples of Earned Media we can find many today. Any set of assessments that users make on social networks can be accessed within this concept. To better illustrate, we are going to take one of its manifestations, the influencers, and take advantage of the article that we link below. It will serve to understand the type of initiatives that can be used with them as part of these media: 5 examples of commercial promotion campaigns with influencers.
More information on earned media
Do you want more information about the earned Media? If so, we suggest you keep reading. Below we are going to link several articles that expand with more details both on this concept and on others with which it is linked. We hope that everything you have below will help you to better understand what these media are, as well as to see a little more about the field of digital marketing.
