Referral Traffic

Contents

Referral Traffic Concept

What is Referral Traffic?

Referral traffic is a definition that is used to talk about all those visitors who come to a website through links towards this placed in other portals or even from search engines. It is one of the most important points to be addressed when not only measuring the volume of visitors, but also measuring the status of an online portal.

Currently not only the quality of the service and the product prevail, at the same time the consumer experience, also the influence of the brand and what is said about it. For this purpose, this type of traffic that we are explaining makes special sense, since its origin serves to see where it links to the portal, in what context and what reactions it causes.

At the same time, it is something that improves the authority of the page (PA) and domain (GIVES), two items that for search engines such as Google are synonymous with quality if achieved through backlinks placed in places with high status. This simply translates into an improvement in SEO positioning in user search results.

Around referral traffic many strategies are caused that want to increase it to enjoy all its positive benefits, especially getting it with Links placed in quality places, that add value and with great status.

What is Referral Traffic for?

Referral traffic serves to understand not only how many people enter a website through links placed on other portals, but also to find out from where it is linking, what image is thrown to the public and even what consideration they have about the brand on web pages of high status (in case the links come from these).

It is a type of traffic that always has the intention of growing by its side to boost not only the volume of visitors, but also the influence in terms of positioning. If it is high, it is a symptom that SEO strategies they are working and the presence of the web is multiplying. Hence its importance.