A deep link o Deep Link is a hypertext link to a page of a web portal other than its main page. Deep links are usually used to link directly to products from an online store or to appropriate content. In backlink building, deep linking is of particular importance in strengthening subpages and optimizing longtail.
The deep links Their purpose is to bring the user closer to the content they are looking for, without having to go through the main page and the menu to find their target. At the beginning of the Internet age, when search engine indexes were still not as accurate and search results were not as accurate, deep links were an important tool for generating visitors and thus traffic to a web portal.
At this point, this purpose has taken a back seat. Now, the deep links They help in search engine optimization, since they can route the juice link directly to the subpages. Despite everything, this practice should be used with caution since Google can label deep links as spam link or SERP manipulation in extreme cases and penalize the subpage in question.
Features of a deep link
Google uses deep links in the form of rich snippets or sitelinks. It is possible to differentiate between deep links that lead to the respective subpages or deep links that link within a document to a lower section. The goal in this example is to direct users to larger documents within Wikipedia, directly through a deep link to the desired location. Deep links can be found in the SERP page apps for Facebook.
Thus, deep links mainly refer to the usability of a web portal.
A hyperlink that points deeper into a domain can also be useful for linking hubs, topic lists, or appointments. Once again, the interest of the user is in the foreground.
The price comparison portals also work with deep links. In this circumstance, this type of link is needed because the potential customer would like to find and buy the exact product that they are comparing.
Deep links typically convey link juice and PageRank. In this way, they are usually used by SEOs to reinforce subpages and thus longtail optimization. What is essential in this practice, however, is that the link between the quantity and quality of inbound links to the main page is balanced by the strength and number of inbound links to subpages. Thus, the profile of the link would be striking if a web portal has only one backlink to its main page, but several thousand deep links leading to a particular subpage. When building links, SEOs must pay due attention to the distribution of backlinks. The deciding factor is which anchor texts are used. It would, for example, be striking if a deep link from a web portal with high domain trust and high domain popularity points a money keyword to a relatively weak subpage of a web portal.
Regardless, there may be exceptions. It is feasible that a subpage gets a fundamentally large number of backlinks as part of a marketing campaign or a provocative blog post has received a lot of attention and is usually linked in this way. It can be assumed that search engines like Google can tell whether it consists of an exception or a deliberate and artificial relationship.