Social-media press release concept
What is a Social-media press release?
A Social-media press release is a new way of issuing official communications through the Internet, making use of the diffusion capacity of social networks and the reach of virality. They are all those contents that can be easily reproduced in web environments and feed user participation.
This participation is something that takes shape as diffusion. That is, one of the purposes of these "press releases for social networks" is to encourage those who see them to share them, thus creating a cascade effect that can turn the publication into a viral, with the consequent visibility of the message or of the brand that exist behind him.
It is something very common, mainly in the social field of the network. We see it in the form of videos, infographics, simple animations or even communications in text format that are shared by places like Twitter or Facebook. This communication dynamic is viable thanks to the collaborative and participatory environment that is fostered in today's Internet, and it is something very positive for any company.
Marketing agencies are fully aware of what a Social-media press release is, and they do not hesitate to use this concept to shape their strategies, or as part of them. Sometimes a video of little more than a few seconds can be spread around the world at an astonishing speed, and that is what you are looking for with this type of publication.
What is a Social-media press release for?
A Social-media press release is used for many things, but, fundamentally, to allow a company to launch a press release with a high dissemination capacity. Regardless of the format in which it is done, the support of virality is what gives it that special character, viable only thanks to the appeal to collaboration on the part of the recipients of the message.
Thanks to this, any company can gain enormous visibility, and if the message is good for the consumer, also win with respect to brand image and increase their interest in the firm. It is something that can bring a lot of benefit to the company that carries it out, as long as it does it well.
Examples of Social-media press release
If you follow any company on social media, you've certainly seen countless examples of Social-media press release. In this article you can see some interesting examples, even when specialized in a sector and in a very specific type of mechanism: Examples of press releases for social media in music.
More information on the Social-media press release
Do you want more information about the Social-media press release? Do you want to know a little more about the social media environment and the business-consumer relationship? If so, we invite you to read the contents that we link below, they will be very practical.
