Linkbuilding in SEO

What is the Facebook Bot?

Linkbuilding in SEO is he developing links that point to a page to position it in the SERPs. This technique is developed as part of optimization strategies for content to be found by search engines.

The objective of this technique is to increase the authority of the page and improve its position in the search engine rank, like Google and Yahoo, for example.

The mechanisms most used to put this strategy into practice are the social media and YouTube, where you are invited to visit the web portal with just one click on a link, which is also known as backlinks.

In addition, it is frequent that the use of links by means of text fragments that contain a hyperlink, known as Anchor Text.

What is Linkbuilding for in SEO?

As we mentioned before, Linkbuilding in SEO serves to get more visits to the web, improve positioning in search engines, and appear as a benchmark of authority the subject of interest.

At the same time, it helps provide more information to the user, enriches the context of the content and supports the fundamental principles raised.

On the other hand, this practice helps improve the numbers of KPI or Key Performance Indicators, to measure the effectiveness of marketing strategies and make decisions to achieve the established objectives.

In spite of everything, Linkbuilding has had a bad image, as it is accused of being a factor that generates SPAM. This is because it has been misunderstood and thus misused.

The correct use of Linkbuilding in SEO carries a vote of confidence, since it is practically a recommendation from the content of the website A to the B, that is, to the page where the user is redirected.

Examples of Linkbuilding in SEO

In several posts on the web portal marketing4ecommerce.net, they refer to various digital marketing agencies using backlinks

For example, in the article: Top 45 SEO Agencies in Spain, they add links that direct the reader to the best pages according to these qualification criteria:

As a result, they offer the user a trustworthy list, and for their counterparts, this becomes Linkbuilding in SEO.

Similarly, to build the Top SEM: the best SEM Agencies in Spain, defined measurable and verifiable criteria such as the following:

• Google Partners or Google Partners Premiere certification,
• Number of followers on Twitter
• SEO positioning
• Ranking on SimilarWeb

These examples show that, when a website acquires a good reputation, and becomes a benchmark in its field, links from other pages appear naturally.

And in this case, the recommendation has greater credibility, since it is supported by technical evidence.

More information about Linkbuilding in SEO

For more information on Linkbuilding in SEO, enjoy the following content: