Prosumer concept
What is a Prosumer?
A prosumer, also known as a prosumer, is a figure that has gained special relevance and a greater presence within the digital field in recent years. Its about consumer of a brand that is not satisfied with just being a customer, but also actively collaborates with it. People who, while buying the products of a firm, cause related content such as articles on the company's blog or on their social media profile.
Its existence is relatively young, since it starts from the evolution of the state of the consumer. Before, this was a passive agent that only received information from the brand; But now his role has changed, now he can interact with her and even determine ties with her to forge a collaboration that will lead him to be exactly this figure we are focusing on.
The great relevance that is now granted to the user's opinion and the interactivity that is achieved thanks to digital media such as social networks, are factors that favor the appearance of the prosumer (acronym for the English terms producer and consumer). To this day, it is one of the items that are most widely taken into account within digital marketing, since it is usually a user with vast knowledge about the brand and the market in which it operates, so at the same time it tends to be positioned as a more than interesting data source, which should also be promoted.
What is a Prosumer for
A prosumer has many uses. First of all, it has the ability to transmit both the values and the products of a brand, always with a great foundation in the knowledge that it possesses. Second, it allows enriching the content of a company's website through quality publications, with which, while attracting more visitors, it contributes to improving the search engine positioning of the website.
It is also a good way to better connect with customers. As it is a “on-foot” user, the fact that it collaborates with the firm means that, from the outside, it is considered as something close to the consumer, capable of offering an equal treatment that leads to collaboration . From this dynamic, it also helps to improve the image of a brand.
Prosumer Examples
If we look at the NeoAttack blog, we can find some prosumer. Users who have been clients of our agency have also been encouraged to contribute their grain of sand by publishing content in this chapter, perfectly representing this figure.
More information about the Prosumer
Given how interesting this type of user is, you may be interested in learning more about them. If you want to learn more about the prosumer, you can take a look at the following articles to read more about it. We hope you find them useful.
