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Google My Business




Google My Business concept

What is Google My Business?

Google My Business is a free tool created by Google to help all businesses that want to position themselves better on the internet. It consists of a platform that is responsible for linking a business with a physical location to the environment it is surrounded by. For this, it has a series of panels and options that allow quick management of information about the location and contact, among other details.

A system that is responsible for improving the visibility of any company based on what is known as local SEO or geographic SEO. At this time, since Google now also positions based on the location of the user and the nearby businesses and related to the search that he does, taking advantage of the My Business service is crucial to appear in the most appropriate positions taking advantage of the context.

Thanks to Google My Business, the owners of any business can keep track of the reviews that users leave on Google, know the evaluations they make with the platform's star system and carry out a multitude of tasks related to physical presence of your establishment on the Internet. As a tool to make a real environment visible and to facilitate the approach to users, it is, without a doubt, something totally indispensable.

What is Google My Business for?

Google My Business is used to carry out a multitude of administration and organization tasks, but fundamentally to boost the SEO of the web of any business based on its location. It allows you to add data of all kinds, facilitate evaluations, connect directly with consumers and audience, respond to reviews, manage data no matter where you connect from and even have personalized statistics.

All these functions facilitate the growth in the digital environment of any brand, making it possible for it to improve its strategies and its status on the Internet based on a good positioning and constant contact with its consumers. Taking a good advantage of what this system raises through all its options, the results are achieved with a fairly remarkable speed.

Examples of Google My Business

To give an example of the use of Google My Business, we are going to put the case of our marketing agency, NeoAttack. Based on Avenida Ciudad de Barcelona, in Madrid, appearing among the search results of users who want to know agencies of this type and connect in the area is easy thanks to SEO. Despite everything, with My Business we can strengthen our position by providing more location data, making it easier for users to comment on our services and better tracking various statistics.

Taking advantage of all this, our search engine position improves, fundamentally when the location is taken into account.

More information about Google My Business

In case you want to get more information about Google My Business, we suggest you read the following articles:

R Marketing Digital