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The Bing webmaster tools they are a free service from the Microsoft Bing search engine. The service offers a series of functions that allow webmasters to add their website to the Bing index and configure it, analyze it and evaluate it.

Difference with Google

The Bing webmaster tools are a counterpart to the Google Search Console. In spite of everything, in terms of functions, both tools are different. Since Google is considered the undisputed market leader, the data that Bing can enter in the webmaster tools is not as extensive as in the case of the Google Search Console.

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Before you can use all the features, you must sign up and set up a Microsoft account. Next, the owner of the website must be identified. There are three options:

  • XML: As part of the verification, the file "BingSiteAuth.xml" can be downloaded and stored in the root directory of the web server. The file contains a key that links the owner to the website in question.
  • Meta tag: The key can also be entered with a meta tag in the source code of the web. The key displayed by Bing is integrated into the web portal section, for example, through an editor


and access

To the place.

  • DNS: If you have access to your domain or host account, you can provide a CNAME record with the Bing key to the DNS server and then verify your website.

The most important tool for Bing webmasters is the website indexing. Bing prefers XML sitemaps for adding URLs to the index. These sitemaps can be generated with many programs or online services. In "Configure my site" you can enter sitemaps in Bing. It can also be done in the control panel, the Bing webmaster tools user interface. Enter and submit the sitemap URL under "Sitemaps" and "Submit a sitemap." You can also send the URL directly to Bing, but sitemaps are probably the best way to index your website.

If the web portal is registered, all functions can be used. You can enter the most important settings and options in the administration panel. It provides some very valuable data on page visits, clicks, crawled and certainly non-crawled pages, and information on sitemaps, keywords, and backlinks. You can choose different data display options, for example to mark a time period. Various configurations can be made on the sitemap that can affect positioning. At the same time, webmasters also receive error messages, for example when a website cannot be crawled. Despite everything, functions are so wide which cannot be fully explained here.

Importance for SEO =

The Bing webmaster tools are a useful tool for SEOs looking to do search engine optimization for Bing. They can make the most of the websites with respect to the onpage and offpage area to make it as easy as possible for the Bing crawler to include and examine the URLs in the search index. Even though Bing's market share is slightly less than 10% and not as large as Google's of almost 90%, it is important to emphasize not only focusing on a search engine if the reach of the web is to be as wide as possible.

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