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Matt cutts

Matthew cutts He has been working as a software developer on Google search since January 2000 and is responsible for both improving the quality of searches and the webspam team. For many years, Matt Cutts has provided public information for website search engine optimization. With thousands of videos in your YouTube channel and constant contributions in webmaster forums such as WebmasterWorld or specialized portals such as SearchEngineLand, has been providing webmasters and web operators with valuable first-hand advice on how simply Google's ranking system works.

Matt Cutts is the most famous public voice against link spam and other unethical practices to boost search engine rankings. Its motto is design content for users, not engines And it should remind any webmaster that those websites that offer high-quality useful content are the most important and the highest rated. Not those who try to manipulate search engines and basically annoy users.


Matt Cutts graduated from the University of Kentucky with a degree in mathematics and computer science. He then completed a course of study in computer graphics at the University of North Carolina Chapel Hill with a Ph.D. After additional training at the Institute of Information Sciences and Librarianship of the same university, he dedicated himself to information retrieval, which is why he began working on search engines.

At Google search, he worked first on ad development before transferring to the Search Quality Group and in short becoming the head of the Webspam Department. Cutts is also a registered co-inventor of a Google patent on information retrieval based on historical data.

Matt Cutts and Google

Even though Google does not disclose its ranking criteria publicly, Matt Cutts was allowed to post his advice, in his own words. The next statement of responsibility can be found on his blog: “I am one of several Googlers who answer questions online and sometimes for the press. I usually handle questions about webmasters or SEO, so in those areas I'm more likely to make sense and less likely to say something stupid. If I post something here that you find useful while building or managing your web presence, that's great. But at the moment of truth: This is my personal blog. The opinions expressed on these pages are solely my own and not my employer's.

Google made headlines in early 2012 because they had violated their own guidelines with a campaign for the company's Google Chrome browser. It was Matt Cutts who defended the lowering of Chrome's [[PageRank | PageRank] to the press and stated that Google does not give itself any special treatment.

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