Business to business concept
What is Business to business?
Business to business, usually abbreviated as B2B, is a business model that focuses on the interaction between companies. That is to say, here the services that are offered or the products that are sold do not go to a domestic consumer, but to an organization that seeks to exploit them to develop its activity.
Communication in this type of business is always with partners, with professional buyers, with distributors or with any other type of company. Here the objective is not the end user, but the companies that are going to offer their services or products to them, therefore, we are talking about an environment where the needs, quantities and priorities are different. Even when the love for profit remains the same, or even greater.
Thus, determining a good target here is also essential, as in any other commercial activity. For this, companies that are committed to Business to business have to pay attention to aspects such as the activity of the company to which they seek to target, its geographical location, its size, the sector to which it belongs, its philosophy and many other aspects. Actually, these also include points such as motivations and objectives.
It goes without saying that marketing strategies in this area are different (b2b marketing), since the target audience is also different. Companies have very different motivations and needs to the final consumer, and that is something that completely changes the rules to shape B2B.
What is business to business for?
Business to business serves, in the first place, so that companies also have who or whom to turn to if they need to contract a service to carry out an activity that they cannot carry out by themselves, as well as to obtain products that they need and cannot manufacture by themselves.
It is a vital and necessary business model for the business fabric to be in good health. In reality, it is something that can even promote camaraderie between firms and give rise to some type of collaboration that benefits the parties involved, sharing audience or carrying out joint initiatives.
Examples of Business to business
You have countless cases that are worth as examples of Business to business, since there are not a few companies that are in charge of offering their services to others who need them. However, to give you something more specific, we bring you a publication that collects several interesting names. Keep reading this link: 3 examples of b2b companies that succeed with inbound marketing.
More information on Business to business
If you need more information about Business to business, we can give you more with the following content. These articles are quite useful to learn more, expand knowledge and even delve into other areas that are related to this business model.
