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Dashboard




Dashboard concept

What is a Dashboard?

A Dashboard, an English term that is usually translated as instrument panel or dashboard, is a graph that teaches the fundamental indicators involved at the time of obtaining a series of determined objectives in a business. Its use is aimed at helping when making decisions with which to improve business strategy, revealing useful data.

Its preparation is a subject that requires special care, since it is supposed to be a vital tool to establish the steps to follow in order to grow a company. The first thing to do is establish what the indicators are, KPI, correct and that simply influence when pursuing those objectives that you want to overcome. Then, special emphasis must be placed on making a clean, clear and informative graphic document that allows easy understanding; It must also allow the data to be contextualized and compared for evaluations.

This sum of factors means that each company can have its own administration panel and that, in reality, this is different depending on the phase in which it is. Obviously, you are not in the same situation when you start a business as, for example, when it has been in business for a decade. In reality, the same goals are not being pursued either.

A totally fundamental graphic representation if you simply want to grow a company and of which, below, we will see what are the main purposes for which it is carried out. Its importance is not trivial.

What is a Dashboard for?

The purpose of the Dashboard is to show which are the indicators that must reach certain values to obtain the desired objectives at the business level. Thanks to this, it correctly illustrates whether they have simply been achieved and what the main pillars have been when overcoming them or, if not, at what points it has faltered.

It is something that helps to know both the strengths and weaknesses, or rather the positive and negative data; to be able to make decisions and reformulate strategies if necessary.

Dashboard examples

The range of Dashboards is practically infinite. You can find hundreds of different examples depending on the company you choose and also the type of goal you are pursuing. They can be aimed at measuring the production of a business, the sales index of an e-commerce or the influence of a profile on social networks.

In this article, you have several different Dashboard examples:

Types of administration panel.

 More information about the Dashboards

Since it is a very useful tool, and actually a necessary component to grow, it is more than likely that you want to know more about the Dashboard. Next, we place two articles with more information of interest in this regard. We hope you find it useful and you can take advantage of it to develop future strategies.

R Marketing Digital