What is BOFU?
Third and last phase of the funnel or sales funnel, when the potential customer is about to make a purchase and, therefore, all strategies must be aimed at convincing him to finish the procedure. It is the narrowest part and in which the users who have considered all the available alternatives and are still interested in yours are located. Personalized content, free initial consultations, free trials, information on offers are some of the resources that are working in this phase.
Bottom of the funnel, last phase of the sales funnel