Google Knowledge Graph Concept
What is the Google Knowledge Graph?
The Google Knowledge Graph is a base or search format created by Google, which appears as a generic information box about the keyword written in said search engine. This box usually contains brief information, data and even images related to the search carried out by the user. From this dynamic, Google intends offer information quickly and efficiently.
Generally, the Google Knowledge Graph consists of information related to celebrities, events and places. Although most of Google's Knowledges Graphs are related to Wikipedia, some major websites also manage to rank through that search results format.
It usually appears, from the PC screen, on the right side of the search results. And if the search is carried out through a mobile device, it appears before the search results. From this dynamic, Google's intention is try to understand what the user is looking for and offer you the most accurate results possible, beyond the keywords.
To get Google to place your link in the Knowledge Graph format or achieve the first place in organic positioning, you must know the five keys to Internet positioning. You should also pay attention that Google looks at the quality of the web portal, the frequency of searches and the mentions that Wikipedia or some other important company makes about your site.
What is the Google Knowledge Graph for?
Google's Knowledge Graph serves so that the user can find the most exact possible results when searching for information. At the same time, it offers different ways to allow the user to continue exploring topics that might interest them.
On the other hand, the most generic feasible information that is not related to the provision of a service or opinion is applied to serve the user. With this, it is intended reduce spam or falsified information from some results.
Google Knowledge Graph examples
Examples of Google's Knoledge Graph can be found by typing the name of a famous movie or actor into the search engine. You will see that, in both cases, a box will appear with the images of the actor or film, technical sheet or personal data, a brief information about what it is about and the source to consult.
Learn more about Google's Knowledge Graph
If you want to know more details about Google's Knowledge Graph, how it can affect the SEO of a web portal and to know what type of keywords this search results format presents, take a look at the following posts:
