Keyword Research concept
What is a Keyword Research?
Keyword Research, or keyword research, is one of the most important processes in any positioning strategy. It is the process by which a SEO consultant or a web publisher detects the keywords they should use to get rank or find a good place within the searches of their target audience.
A process as old as seo itself and one that requires the use of all possible tools and, decidedly, the best in its field. If we had to determine a series of key steps that define this concept, we could talk about the following:
- Set goals.
- Define the target audience.
- Narrow our market.
- Review the competition.
- Start up.
Within each and every one of these phases, it is also particularly important to brainstorm ideas that will be screened or will give way to new ones as the 5 points indicated are happening. Even though, we insist, each SEO professional may have different steps to follow when doing this market research and analysis.
Without keyword research, it is impossible to take advantage of the potential of search engines to obtain that necessary visibility for a firm, a brand, a service, a product or, generalizing something else, a website. It is, because of what it does, essential for any portal that simply wants to compete in its sector.
What is Keyword Research for?
Keyword research is used to find the best keywords with which to build a positioning strategy for an online portal. It is the method with which the most sought after audience is found, or even to detect new market niches in which to act to obtain a boost at a commercial level and visibility.
An essential element, the epicenter of any SEO strategy and something that anyone looking to professionalize in this sector must master. Without proper research in this field, it is impossible to obtain remarkable growth for an internet business.
Keyword Research Examples
Taking as an example our agency, NeoAttack, and proposing a supposed strategy to follow, one of the first steps would be to carry out this keyword research. Investigating, analyzing competition and following the indicated points, the need to reinforce the presence with keywords such as “digital marketing agency”, “positioning agency” or even “the best” could be achieved as a result. Web design to position ”.
At the beginning of the text we have given some general steps that are usually followed when doing this research in networks; But the truth is that there are many other schemes that can also work when finding the ideal combination of keywords.
More information on Keyword Research
Are you interested in knowing more about keyword research? In that case, we are going to give you a couple of articles with which to expand information and learn more about this common and important operation.
