Flash Mob Concept /
What is the Flash Mob?
The Flash Mob is a previously organized and collective action that, normally, is carried out in a public space and by total surprise for the rest of the people during a short period of time. It is a kind of proposal that seeks to surprise to launch a message of any kind, but which is normally part of a marketing strategy with which to give visibility to a product, service or company; even when it is also feasible for it to manifest itself for purely recreational purposes.
To obtain a good result, the calls for this type of events They are carried out either by networks or by means of telematic means in order to attract the collaboration of the largest viable number of people. It is also feasible, when it consists of something organized by a brand, that a team of specialists is previously hired to be in charge of carrying out the choreography with which the music that normally sounds in flash mobs is accompanied. Generally it consists of something musical, but it can also have other types of activities as protagonists.
A priori, it may seem equivalent to Dance Marketing; but it is the end that differentiates them. The Flash Mob does not have to have commercial or brand propagation purposes; However, the other one does, and it is always created with the aim of making a different, close and surprising promotion to extend the visibility of a company.
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What is the Flash Mob for?
The Flash Mob serves to launch a message, to surprise a large sector of the population and, thus, obtain that what is sought to transmit achieves a greater impact. At a commercial level, it can be used to build customer loyalty, attract new or basically make a new product or service known in a different way than usual.
With dances, with races, with any other activity; always with a collective and participatory character. The objective of this proposal is nothing more than to obtain the propagation by means of something organized, but that in the eyes of the public may have a spontaneous nature due to the unexpected performance in the open air or in a large place.
Flash Mob examples
There are many different Flash Mob examples; but, if we stay with one, we suggest you take a look at our article on Dance Marketing to see dances like Mamma Mia, as part of an advertising proposal with a lot of impact.
If you need to see more, you can also visit the next post to see several quite interesting actions in this regard: 15 actions and flasmob videos that you cannot miss.
More information about the Flash Mob
Do you want to learn more about the Flash Mob? If so, we are going to provide you with several links with which to get more information and learn more about this type of initiative. We hope they're useful to you.
