(*9*)
The positioning Web has become one of the more effective marketing strategies and one of the most used by brands and companies to attract customers and sales for their businesses.
In this post te voy a mostrar 9 claves para posicionar mi web en Google, but do not think that a simple procedure, the key is to establish a buena strategy de posicionamieto web.
I am going to focus on the web positioning that truly converts, that is, only those keywords that are related to the business model of the company and will help you to attract customers or generate sales.
Remember that there are NO tricks to position a website in Google, only a job well done.
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Forget the tricks to improve web positioning
There are no tricks to get to the Top 1 in Google, just know what aspects you should work on and enhance to improve your positioning.
Forget about tricks and bullshit, that will probably be mentioned by someone who does not have a lot of knowledge about SEO.
In the end, it consists of doing things well and working your website in a professional and strategic way, if you do so, you will see that you will achieve the desired results.
9 Keys and not Tricks to position my website in Google
Clave 1.- Establece una buena Content Strategy
De nada te va a servir trabajar el posicionamiento web de landing page y contenidos del blog si no defines una buena estrategia de contenidos.
Start by defining the business model well and then carry out a good analysis of the return; consisting of an internal analysis and external analysis or competitor analysis.
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In this post I show you cHow to create an end-to-end content strategy, so you can follow the whole procedure but here are some quick tips:
- Analyze the business model of 5 to 10 competitors.
- Analyze your competitors' customer acquisition strategy.
- Analyze the landing pages of the services and / or products.
- Analyze the blog content that is integrated with your business model.
- Establish qualitative and specific objectives for the content strategy.
- Crear tu propio Panel de administración en Google analytics con tus kpis y objetivos definidos.
- Traza un plan táctico o de acción para alcanzar cada target.
- Establish your promotion channels and your comprehensive strategy.
Key 2. Position the landing page of services and / or products
El primer paso será establecer cuántas landing page únicas vamos a realizar, y para ello es esencial que realicemos un estudio de keywords, para así elegir cuáles crearemos con una dirección url única y cuáles lo haremos con una conjunta, o básicamente cuáles no anhelamos posicionar porque no disponen organic traffic.
Algo que no tendrías que pasar por alto es analizar la intención de búsqueda de cada keyword que consideres interesante para ver si coincide con la intención de conversion que buscas, puesto que quizá no lo be.
If we are already clear about the services and / or products that we want to position in Google, then what we would do would be:
1.- SEO On Page study of each landing. El objetivo es establecer una estructura de contents y ver qué tipo de items vamos integrar en el mismo (imágenes, vídeos, texto, gif animados, etc.)
2.- Internal linking. Necesitas obtener backlinks internos a estas landing page. Recuerda que los que más fuerza disponen son los de primer nivel y que están por ejemplo en la home o página de inicio, pero además podemos usar links de páginas estáticas o posts del blog.
3.- External link. Es una buena idea obtener algún link de calidad de una página con autoridad y traffic de tu sector. Fundamentalmente cuando empiezas obtener links naturales (linkbaiting) es casi una misión imposible por lo tanto deberás de optar por realizar un poco linkbuilding, como por ejemplo publicar un guestpost o semejante.
4.- Obtain quality traffic. Si anhelamos posicionar la landing page tenemos que obtener llevarle tráfico de calidad. Esto lo puedes hacer por medio de del blog, redes sociales o correo electrónico, pero además lo puedes hacer por ejemplo por medio de de campaña de promoción comercial en Facebook Ads.
En función del nivel de competencia de las palabras clave y la autoridad que tenga tu proyecto te llevará más o menos tiempo alcanzar el Top 1 en Google. En realidad estas herramientas disponen su propio valor de «Palabra clave Dificulty» o dificultad de keyword. Cuando empiezas te sugiero que trates de posicionar en Google palabras clave con una dificultad baja o que sean Long Tail.
For these analyzes, tools such as Ahrefs and SEMrush, where you will be able to do the On Page study and analyze the internal and external backlinks.
Finally you can use the duration of Chrome Web Developer that will tell you the content structure of each landing page.
Key 3.- Transmit the linkjuice to the pages that will give you income
I do not know why there is a strange mania for generating and generating content and indexing everything in Google, when really what we are doing is dispersing our authority in thousands of links. Instead, decide which pages you want to index and which ones you don't, and fundamentally to which specific urls we want to transmit more force.
Follow these tips:
- It works both internal binding and external binding.
- No tengas miedo a borrar contenidos antiguos de tu página web. Si tiene por ejemplo algún link de autoridad realiza una redirección 301 a un contenido semejante y si no tiene links, elimínalo de tu sitio web.Yo por ejemplo en los que llevamos de año he eliminado al menos 200 posts antiguos del blog.
- Decide what you want to index and rank, and what other pages you prefer not to index so as not to disperse authority.
Clave 4.- Elimina las canibalizaciones y el thin content
Las últimas actualizaciones del google algorithm de este año 2020 están justamente penalizando a páginas que disponen estos 2 sintomas; canibalizaciones o thin content. Lo primero que debes de hacer es detectar estas canibalizaciones o este contenido de baja calidad.
To detect this type of content you can use SafeCont, Onpage and Dinorank.
Tips for working with cannibalisations and thin content
- If the content is old and does not contribute anything, and does not have inbound links that are worth it, we will remove it.
- Si el contenido es antiguo, y no aporta nada, y tiene links buenos entonces hacemos una redirect a un contenido más actual y de más valor.
- If the content is cannibalizing another as the case may be, we redirect it to a new one or basically delete it.
- If the content has fallen in positioning because it has lagged in time, we can update it and try to position it again.
In short, Google is giving many "ostias" with this issue and you can no longer leave your old posts on your blog and do nothing, you must clean and update those contents that you consider most important to attract customers or for your business model .
Key 5.- Write about what your readers want in the search engine and it is related to your business model
How many posts have I read about writing what your readers want, but in reality this is only half true, since it does not consist of attracting any traffic but only that which is aligned with our business objectives.
For example, does it make any sense to publish a post on the best pages to watch football for free on a marketing blog?
In my opinion, none, since it is a traffic that has nothing to do with our business model.
So instead of doing a study of common keywords, we would have to do a good study taking into account which keywords are related to our business model, that is, to our services and / or products.
For example: Does it make sense to position a landing page for the SEO audit service?
A priori you may think so, but the first step before making a choice is to see what content is responding to that search intention, in this case and as we can see in the image, they are mostly blog posts and not landing page.
In the following video that we have made in the Marketing and Web School We explain in a practical way how you should work an effective keyword study.
Key 6.- Promote and make your brand and your content visible
It is essential that you establish a promotion strategy according to your company's budget. Brand promotion will help us to:
- Dar la marca a conocer en el sector y obtener notoriety.
- Create links with other brands and professionals in the sector.
- Increase our community of blog readers and subscribers.
- Increase our community of followers on social networks.
- Improve customer acquisition and product sales.
- Obtain quality links to increase the authority of our project.
- Position the landing of services and strategic content.
There are those who think that a promotion strategy is to share content on social networks, but this is not the case at all, social channels are one of many channels that we have to work on, but promotion is not only about sharing content or attracting traffic, we must establish
In this video we explain how to make a simple promotion plan with content so that you can see how you can apply it to your project.
Key 7.- Qualify and retain your web traffic
Debes de atraer un tráfico de calidad para que la user experience sea un buen empujón en el posicionamiento de nuestra página web. Pero no solo debemos atraerlo, sino que debemos fidelizarlo para que este tráfico se vuelva recurrente.
How can we do it?
- Conviertiéndolo en subscriber de nuestro blog.
- Getting you to follow our content on Feedly.
- Making them part of our community of readers and followers.
- Getting ambassadors for our brand.
- Consequent links of reference of blogs of the same subject.
Clave 8.- Optimiza el contenido para todo tipos de snippets
Hoy en día, al mismo tiempo del clásico snippets que es muy importante aprovechar al máximo tenemos que tener en cuenta otros Rich snippets como son por ejemplo la gran avalgama de featured snippets que Google tiene hoy en día.
What are these Featured Snippets?
Seguro que los has visto un millón de veces pero no sabías que se llamaban así, lo que te tiene que interesar es que este resultado aparece por encima del Top 1, es decir superamos es Top 1, aún cuando nuestra posición orgánica sea inferior, es decir, podemos estar en el top 10 para una palabra clave concreta y obtener el ansiado featured snippet.
What format does Google like for these Featured Snippet?
El primer paso es analizar cuál es el featured snippet que deseas posicionar, para ello vete a Google y coloca la palabra clave para la que deseas trabajar el featured snippet y analiza el formato del contenido que se aparece. Se aprende mucho analizando el contenido que han realizado otras persons.
The preferred featured snippets are lists and tables, but the size and breadth will depend on each keyword.
Por lo tanto te sugiero puesto que cuentes con un plugin para hacer esta listas y tablas tan majas que le gusta a Google.
These featured snippet usually find them with questions What is ..? What does it mean..? What is it for..? or basically a definition that Google considers relevant for users "organic positioning strategy", "community manager", are some examples.
But we can also find these featured snippet with ahrefs. The procedure is very easy.
How to search for Featured Snippet
Clave 9.- Dale un buen formato de SEO On Page y orientado a la experiencia de Username
It summarizes here some of the considerations, however I suggest you this organic positioning guide on page where you will find it much more expanded.
SEO On Page Tips
- Select an appropriate level of readability.
- Simple layout, with short paragraphs and very visual.
- Include the keyword in the first 50 words and at the end.
- Incluir la keyword y variantes en los títulos (h1, h2 y h3).
- Hacer un snippet de película que atraiga los clicks (Meta Title and Meta Description).
- Use the semantics and as many viable long tail combinations as possible.
- Incluir el título y texto alternativo a las imágenes, pero cada Imagen una distinto.
- The images must be to the exact measurements and must also be compressed (tinypng).
- Use user retention items, videos, menus, etc.
- Try to make the most of the loading speed and always give the content a good user experience.
Conclusions
There are no tricks for web positioning, just do a good job, that is, make a good SEO strategy that helps us capture the right traffic to get our objectives that are sales or customer acquisition.
Therefore, positioning content by positioning, at the same time of not being useful at all, does not make any sense, instead decide well which landing page and what content they have to do with your business model and start working on your web positioning in depth. .
Positioning a website in Google takes time, work and effort, and fundamentally good decisions when it comes to strategy.
I hope these tips help you to improve the positioning of your web page in Google from now on.
Where to start to position my website in Google?
What advice would you add to improve web positioning?
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