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301 redirect

301 Redirection Concept

What is a 301 Redirect?

The 301 redirect is a resource widely used within the web, the only place it exists, to move pages and redirect traffic. It is a way of indicating to search engine robots like Google that, instead of going to one page, they have to go to another permanently. Thus, at the same time, more positioning force is given to that other to which it is redirected.

It is a procedure that only needs to introduce a couple of lines of code to the webs to link between them and that also has an effect for the user. If this you will have access to the old page, redirected, it will automatically take you to the new one, indicated by means of this protocol.

It is usually used when there is a problem with the positioning of a website within a portal, especially when it has a negative influence on SEO; when situations of duplicate content or when, basically, the point that is covered in that page is something that is already obsolete. The truth is that there are many reasons that may motivate a website editor or manager to use these permanent redirects.

Much more common than is usually believed, the 301 redirect is one of the main weapons to use within the search engine positioning strategies. They help to avoid problems and to focus traffic in the right places to boost the authority of the domain and, consequently, its position in the SERPs.

What is a 301 Redirect for?

The 301 redirect is used to avoid confusion, to stop showing expired content, to take users from an extinct domain to a renewed one ... For countless situations in which it is necessary to locate a different page that is accessed many times.

One of its main functions is to redirect spiders or google robots to avoid problems due to content duplication and, therefore, obtain a positive impact in terms of positioning. Actually, it is a widely used resource in the SEO field.

301 Redirection Examples

We can use a very clear example of a 301 redirect thinking about the home website of our digital marketing agency, NeoAttack. If a user, by mistake or by having a wrong link, tries to access through the URL www.neoattack.es, he will be redirected to the real address, https://neoattack.com.

This change, which is made automatically and without any negative influence on the user experience, is what corresponds to the work of this redirection. It is permanent and runs smoothly.

More on 301 Redirects

To understand more about the 301 redirect, its presence in SEO strategies and its application in web portals, we are going to offer you several links to articles with more information. We hope they're useful to you.

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