ESIC and its master programs appear systematically in the main rankings, prepared by national and international institutions and media in the sector, recognizing the quality of its programs and placing them among the best in the world. In this case, we are going to talk about a face-to-face master's degree in Madrid
Seven complete modules that will help you master the most advanced and effective disciplines in Marketing, la Comunicación, la Advertising y la Venta Online, de la mano de expertos digitales en activo. Todo el mundo del Digital marketing en un sólo master, al final del cual tendrás todos los conocimientos necesarios para digitally enhance your business and give a new spin to your professional career.
Best Masters 2018
ESIC occupies, since 2008, the 1st place
nationwide in their programs
marketing, international trade,
advertising and public relations and 3rd in
human Resources.
Esic master in marketing
The digitization process and its enormous possibilities have put marketing departments and specialized agencies at the very center of the business, occupying a key place in making the decisions that set the course for companies. For this reason, the MMD is specially designed for professionals who seek to develop their skills in large companies or SMEs, promote the growth of start-ups and their own companies, or be part of the team of marketing and advertising agencies, media agencies, supports or media.
What's different about it?
Master digital marketing esic opinions
Given the price of this training, many students or interested parties are concerned about knowing the experience of graduates of this master. At a general level, we can speak of a master of high standing and excellent quality. Trying to bring the general opinion of ESIC graduates, we resort to some public data source such as the comentarios/opiniones en Facebook. We can observe the following:
Vale la pena destacar que estas opiniones son a nivel «universidad» y no a nivel «máster». Teniendo en cuenta la opinión de 196 persons y obteniendo 4,4/5 podemos hablar de una buena calificación general.
Esic negative opinions
Apparently at the administrative level there are some things to polish, because the issue of registration and reservation of places usually brings problems
It is a shame that a high-level educational experience is clouded by situations like these that could be solved easily and quickly.
Double European degree
It is important to highlight the added value that the double degree implies since, on the one hand, at the end of the training, we receive the title Master in Digital Marketing awarded by ESIC, and furthermore, the European Diploma in Digital Marketing given by FEDMA (Federation of European Direct and Interactive Marketing).
Curriculum
- MODULE 1
- MK Digital Plan
- Design and Creation of a Digital Marketing Plan.
- Digital Customer Journey.
- The new digital consumer and its relationship with the business
- Los fundamentos del análisis y la segmentation de clientes.
- Planning and digital management of customer relations.
- Project presentation
- MK Digital Plan
- MÓDULO 2 WEB & MOBILE MARKETING: SEO & ASO
- Architecture and Web Design
- Direction and Development of digital projects.
- Web and Mobile Web Usability.
- SEO – Search Engine Optimization – Search Engine Optimization (SEO): Cómo optimize he positioning de nuestra web en buscadores de manera natural.
- Metrics, Optimization and Management of SEO projects.
- Copywriting for SEO.
- Mobile Apps & ASO.
- Project presentation
- Web Analytics How to measure and optimize critical business processes
our website (+ mobile analytics).
- Web Analytics How to measure and optimize critical business processes
- Architecture and Web Design
- MÓDULO 3 SEM Y MEDIOS DIGITALES
- SEM – Search Engine Marketing – Search Engine Marketing (SEM): Fundamentos, opciones y puntos
importantes en la Strategy SEM.- Development and Application of SEM Strategy.
- Configuraciones avanzadas en Google Adwords and Editor de Adwords.
- SEM aplicado a E-Commerce: Gooogle Shopping, Amazon Ads y
Google Mobile. - Otras opciones en SEM: Google Display Network, Youtube and Bing Ads.
- Digital media
- E-mail Marketing.
- Affiliate Marketing.
- Project presentation
- SEM – Search Engine Marketing – Search Engine Marketing (SEM): Fundamentos, opciones y puntos
- MODULE 4 SOCIAL MEDIA
- Diseño, planificación y analítica en una estrategia de social media.
- Project presentation
- MODULE 5 DISPLAY AND PLANNING
-
- Strategy and Media Planning.
- Metrics and analysis of investment results in digital media.
- Display.
- Strategic Programmatic Purchase.
- Technical Programmatic Purchase.
- Main techniques for the creation and optimization of Landing Pages.
- Creatividad en Copy y Arte.
- Digital TV.
- Aspectos legales del ámbito de marketing, publicidad y contents digital.
- Project presentation
-
- MODULE 6 MARKETING AUTOMATION, IA & BIG DATA
- Inbound Marketing.
- Marketing Automation.
- The new media ecosystem and the data implications: the DMP.
- Big data aplicada al marketing.
- AI applied to marketing.
- Inbound Marketing.
- MODULE 7 ELECTRONIC COMMERCE
- Electronic Commerce Strategy
- Strategic Plan for Electronic Commerce.
- Omnichannel and digitalization of the point of sale.
- E-commerce as an internationalization opportunity.
- Project presentation
- Critical aspects for the creation and development of an e-commerce
- Soluciones tecnológicas en ecommerce.
- Ventas en ecommerce y optimización del funnel from conversion.
- Medios de pago y Customer Support en ecommerce.
- Logistics in ecommerce.
- E-commerce Performance: Análisis Financiero en comercio
electronic. - How to sell on Amazon and its ecosystem.
- Electronic Commerce Strategy
- FINAL WORK OF MASTER
- TFM
The target del TFM es dar la oportunidad al alumno de aplicar los conocimientos y la experiencia adquiridos durante el programa.
During the development of the project, the student is expected to work self-taught and learn to self-manage with support from the academic and professional environment.
The tasks are based on individual work, with the aim of developing the skills and professional competencies required to successfully implement research and digital business projects.
To guarantee quality in the execution and the results of the TFM, each student will be assigned a dedicated tutor during the TFM.
- TFM
Price of the master in digital marketing
According to the page master's degree officer The master has a duration of 9 months and a cost of 19.200 €
Alternatives to INESEM
If you are looking for some business training, you may be interested in seeing our article about Barcelona European Business School . Within its range of training you can find more than 30 master's degrees with degrees issued by the ENEB itself and the Isabel I de Castilla University.
