Master in digital marketing Madrid

Every year hundreds of professionals look for the best alternatives to specialize within their respective sector. Digital Marketing is an industry in full growth and also with good remuneration if it is specialized.

Taking a master's or postgraduate degree is a differentiating element on your resume  when choosing a job. Taking out the technical, show your motivation and interest in updating your knowledge and deepening in certain areas of the sector. In short, it shows a proactive attitude towards career planning and permanent education necessary throughout life.

The investment pays off with a job more suited to your interests and training. Many centers offer scholarships and grants, as well as grants and credits to access these studies.

In this article we have compiled the best masters in digital marketing in Madrid.

Masters in Digital Marketing in Madrid

Comillas Pontifical University

The University Master's Degree in Marketing (MSc in Marketing) is organized by the Faculty of Economic and Business Sciences of the Universidad Pontificia Comillas (ICADE), through the ICADE Business School. Both are widely recognized at the local and European level.
This official program offers specialist training to successfully develop a professional career in the area of marketing, commercial and market research.

The program is taught practically entirely in the English language, since complete proficiency in this language is a necessary condition for entering the labor market and being able to develop within it. The program currently occupies the 41st position of the Masters of its specialty according to Best Universal Master and 4th in Spain according to the Postgraduate World ranking.

Location

With good access it is located very close to the center of Madrid

Curriculum

Its study plan is divided into three quarters:

• First trimester
  • Training supplements - 8 ECTS (OP)
  • Business intelligence and data analysis / Business intelligence and Marketing analytics -3 ECTS (OB)
  • The consumer today / Contemporary consumers - 3 ECTS (OB)
  • The context of business / Business Environement analysis - 3 ECTS (OB)
  • Marketing and society / Marketing and Society - 3 ECTS (OB)
  • Digital Marketing / Digital Marketing - 3 ECTS (OB)
  • The Laboratory I / The Lab I - 3 ECTS (OB)
• Second trimester
  • Business models and global strategy / Business Models and Global strategy - 3 ECTS (OB)
  • Brand experience - 3 ECTS (OB)
  • Corporate reputation / Corporate reputation - 3 ECTS (OB)
  • Innovation / Innovation - 3 ECTS (OB)
  • Distribution / Retailing - 3 ECTS (OB)
  • Negotiation and team management / Negotiation and team management - 3 ECTS (OB)
  • The Laboratory II / The Lab II - 3 ECTS (OB)
• Third trimester
  • Control en marketing/Marketing metrics and performanceEn el caso de las webs, el término Performance o rendimiento, se refiere a la velocidad de carga o a la potencia de cálculo de un servidor, es decir, a la velocidad a la que se transmiten los datos del servidor al cliente. Razones para una buena performance Una web que se carga lentamente, puede animar a los clientes potenciales a abandonar la página. Para asegurar una interacción fluida, se tiene plus – 3 ECTS (OB)
  • 3 electives (9 ECTS)
  • Business development / Customer business development - 3 ECTS (OP)
  • Electronic commerce / E-commerce - 3 ECTS (OP)
  • Data analysis for decision making / Advanced analytics - 3 ECTS (OP)
  • Brand valuation / Brand valuation - 3 ECTS (OP)
  • Sectorial Marketing / Sector Marketing - 3 ECTS (OP)
  • The Laboratory III / The Lab III - 3 ECTS (OB)
  • Internship / Placement - 6 ECTS (OP)
  • Master's Thesis / Dissertation - 6 ECTS (OB)

Price and cost of the master in digital marketing

€ 16,530 (VAT included)

ID Digital School

This innovative Master in Digital Marketing from the Camilo José Cela University, which has face-to-face and semi-face-to-face modality, takes place in a central campus in Madrid, Spain. Thanks to its status as an Official Master, approved by the National Agency for Quality Assessment and Accreditation (ANECA), it is valid in 49 countries, 27 of the European Union plus 22 others, and allows those who take it to have the option of entering directly to a doctorate.

The Master in Digital Marketing combines theoretical training with a practical approach and is specially designed to facilitate the insertion of students in the professional world of digital marketing, communication and social networks. All students carry out paid internships in one of our many partner companies or institutions. We have the best teachers, both academic and professional.

Location

Near the Alonso Martinez station, north of the center of Madrid, is the headquarters of the university

Curriculum

Curriculum

• Module 1: Fundamentals
  • Technological fundamentals.
  • Legal environment.
  • Fundamentals of Marketing.
• Module 2: The Digital Start
  • Digital product.
  • Digital consumer
  • eCommerceConcepto de Ecommerce¿Qué es un Ecommerce?Un Ecommerce o comercio electrónico es el traslado del comercio tradicional al ámbito digital. Se trata de toda la distribución, la venta, el procedimiento de compra, el marketing y el suministro de información sobre productos y/o servicios tomando como base Internet. Es la actividad comercial en su estado más simple, pero llevada a Internet para sacar provecho de sus posibilidades tanto de cara a la plus
  • CRM¿Qué es el CRM o customer relationship management?Modelo de administración empresarial cuyo objetivo es conocer en profundidad al cliente, para poder incrementar su grado de satisfacción.Acrónimo o abreviatura:CRM: Customer Relationship Management plus. Gestion de clientes.
  • Claves de la construccion exitosa de un e-commerceEl E-Commerce o eCommerce proviene del inglés y significa “comercio electrónico”. Forma parte del e-business y abarca la compra-venta de productos y servicios en Internet. Este término se ha convertido en el modelo empresarial principal en la red. Un ejemplo claro del e-commerce son las tiendas online. Características Esta rama del comercio se caracteriza por la eliminación de las barreras en la comunicación y la organización. Por ejemplo, en una plus
• Module 3. Digital operations
  • Digital marketing
  • Mobile Marketing
  • Social Media Marketing
  • Search engine strategy
  • Email Marketing¿Qué es el correo electrónico marketing?Consinste en el envío de mensajes de email a una serie de usuarios registrados en una base de datos. Los objetivos del correo electrónico marketing son de naturaleza comercial, ya sean realizar ventas o obtener registro, entre otros. Puede emplearse tanto para afianzar la vinculación con clientes ya existentes (fidelizarlos con comunicados de bienvenida, boletines informativos periódicos con relación a novedades en los productos o servicios, plus y afiliación
  • Creatividad y online advertisingConcepto de Publicidad Online¿Qué es la Publicidad Online?La Publicidad online es uno de los sectores más cambiantes dentro del terreno del marketing. Consiste en todos los formatos que se usan en internet al momento de promocionar una marca, compañía, producto o servicio con la finalidad de atraer al consumidor para que decida apostar por él mediante de una compra o contratación. Es decir, es toda aquella propuesta online que persigue plus
  • General Law of Advertising and Advertising Law
• Módulo 4: Estrategia y contentsEl contenido puede ser muy difícil de definir con precisión. Es una definición que se refiere a las declaraciones contenidas en un documento o publicación de cualquier tipo y puede incluir las tecnologías de la información y la comunicación. Esto cubre todos los tipos de medios como imágenes y texto. A parte de esto, en el campo de la optimización de motores de búsqueda, los términos duplicar contenido, contenido único, plus digital
  • Strategic marketing plan
  • Estrategias de loyaltyConcepto de Fidelización¿Qué es la Fidelización?La fidelización es un mecanismo básico para cualquier empresa, se trata del concepto con el que se hace referencia al método por el que se logra que un cliente que ya haya contado antes con los servicios de una empresa o con sus productos, vuelva a hacerlo y recurra a ella en más ocasiones. Es uno de los items más básicos al momento de mejorar plus
  • Social media¿Qué es Social Media?Término en inglés que puede traducirse como medios sociales y que designa al conjunto de plataformas, herramientas, apps y medios de comunicación donde la información es creada y visualizada por los usuarios, que pueden compartir y transferir textos, fotografías, audio, vídeo… Dos ejemplos de social media son Facebook y Wikipedia.Otras denominaciones: Medios sociales plus Strategy
  • Content management
  • Monetization of online media
• Module 5: Metrics and Tracking
  • Web Analytics
  • Online reputation management
  • Advertising in digital media.
• Module 6: Leadership and Management
  • Entrepreneurial management
  • Entrepreneurship Law
  • Finance for Non-Financial
  • Leadership
  • Efficient presentations
  • Team motivation
  • The art of public speaking
  • Time management
  • Stress management
• Final project of the master

Price and cost of the master in digital marketing

5.200 € (VAT included)

Postgraduate UEM - Polytechnic School

Specialize your training with this University Master's Degree in Digital Business. The European University of Madrid, through the publication on emagister.com, presents you with a program that will provide you with an official degree in one of the currently most developed sectors: the world of digital business.

The program is divided into 8 modules. You will be instructed in everything that refers to the online world, its characteristics and peculiarities. Likewise, special attention will be paid to the user, knowing their preferences, analyzing behaviors, in order to develop behavioral profiles to take into account in business. In addition, you will know the latest technologies, as well as the next trends that will invade web pages.

The master's degree lasts for 8 months, starting in November 2013. It is taught in the city of Madrid. Computes a total of 60 ECTS credits. At the end, and after the achievement of the estimated objectives, the Official University Master's Degree in Digital Business will be awarded, issued by the European University of Madrid.

Location

Curriculum

• Module I. Advanced Foundations of the Digital Economy
  • Analysis of the economic environment
  • The company in the market
  • The new economy
  • Strategy in the new digital economy
  • The virtual value chain
  • Industrial property
  • Product development in the Internet age
  • Culture. The triangle of knowledge
  • The customer in the network economy
• Module II. Direction and management of digital environments
  • Information in the digital age
  • Managerial skills
  • Team management
  • Organizational models
  • Value creation in the digital age
  • Business models
  • Globalization and glocalization
  • The company on the Net
• Module III. Strategic direction of digital marketing
  • Business strategy
  • The use of social networks
  • The product in the digital business
  • Analysis of the effectiveness of communication on the Internet. Online advertising
  • Negotiation and management of media on the Internet
  • Digital marketing. Affiliate marketing
  • The company's website. Mobile Internet
  • Communication 2.0
• Module IV. Advanced Fundamentals of Innovation Management
  • Types of innovation
  • Innovation methods
  • Creativity management
  • Innovation Management. Models
  • Trends in innovation: Internet of Things (IOT)
  • Design thinking¿Qué es el design thinking?Metodología de generación de ideas innovadoras, que busca la eficacia entendiendo y priorizando las necesidades reales de los usuarios. Esta metodología usa herramientas del diseño —de ahí su nombre— para la resolución creativa de problemas, la generación de modelos de negocio y el diseño de productos o servicios, teniendo como foco los requisitos de los posibles clientes.Otras denominaciones: Pensamiento de diseño plus
  • Information management for innovation
  • Innovation in microenterprise
• Module V. Advanced e-commerce fundamentals
  • E-commerce technologies
  • Technological models. Technological infrastructures
  • E-commerce business models
  • Security - IOT
  • E-commerce trends
  • Analysis of e-commerce cases
  • The new distribution channels. Intermediation
  • Electronic commerce environment. Internationalization
• Module VI. Strategic direction of electronic commerce
  • E-commerce basics
  • Digital business basics
  • Keys to electronic commerce
  • The e-commerce company
  • Marketing management in e-commerce
  • Positioning strategies
  • Evaluation of the adaptation to the e-commerce model
  • Other types of e-commerce strategic direction
• Module VII. Development of strategic digital business projects
  • How to launch a business in the digital economy
  • Search for opportunities
  • Opportunity management
  • Success stories. Google + Positioning application to The Fresh Market (TFM)
  • The digital company profile
  • Typology of digital businesses
  • Characteristics of new digital businesses
  • Start-up businesses
  • Other digital businesses
• Module VIII. Digital business entrepreneurship
  • Profile of the entrepreneur in the Red era
  • Starting a business in the Red era
  • Help for entrepreneurs. New business launch platforms
  • New digital business models
  • Presentation of digital companies. Practices
  • Success stories and good practices

Price and cost of the master in digital marketing

11.800 € (VAT included)

IUNIT

The main target¿Qué es un objetivo?En marketing, un objetivo es el resultado que se pretende alcanzar en un periodo de tiempo, a través el uso de los recursos disponibles. Por tanto, se debe formular de una forma clara y hace falta que sea accesible y medible. plus de este curso es proporcionar a los alumnos las claves estratégicas para entender, gestionar y liderar el cambio digital en las organizaciones .
Among other things, through this Master the student will learn to determine the new digital technologies that impact or impact the business, as well as their easements and their potential for application in organizations. As well as to develop a Digital Strategy that allows to enhance the competitive advantages of an organization, and preserve them in the future.

If you want to know all the details about this course, request information and we will contact you as soon as possible to answer all your questions.

Location

Curriculum

• Module I
  • Digital Technology and Society
  • Digital Impact in the Business World
    Regulation and New Legal Framework
  • Cybersecurity
  • Marketing Digital &ampConcepto de AMP¿Qué es el AMP o Accelerated Mobile Pages?El AMP, abreviatura de Accelerated Mobile Pages, es una propuesta que empezó a tomar forma en el año 2016 con la finalidad de mejorar la usabilidad, lectura y, en general, la experiencia de los usuarios de teléfono celular dentro de cualquier página web. Emprendida por Google con un aperturismo total (es de código abierto), lleva en activo desde entonces para facilitar plus; Social Media
  • Mobile & Internet of Things (IoT)
  • Projects management
  • Big dataEl término Big Data se refiere a la combinación de datos de distintos fuentes para conseguir el conjunto de datos más completo viable. Los análisis visuales pueden ayudar a interpretar mejor estos datos. La cantidad total de datos se usa para una segmentación más eficiente, o Customer Relationship Management (CRM). El objetivo general de la recopilación de big data es un incremento de las conversiones o de las ventas. Las plus & Analytics
  • eCommerce
  • HR management
  • Management and Directive Skills
  • The Digital Strategic Plan
  • External Internships
  • Master's Final Project
• Module II
  • Digital Technology and Society
  • Digital Impact in the Business World
  • Regulation and New Legal Framework
  • Big Data & Analytics
  • eCommerce
  • HR management
  • The Digital Strategic Plan
• Module III
  • Digital Marketing & Social Media
  • Cybersecurity
  • Mobile & Internet of Things (IoT)
  • Projects management
  • Management and Directive Skills
  • External Internships
  • Master's Final Project

Price and cost of the master in digital marketing

9.900 € (VAT included)

 

It is important that you inquire about scholarships available in all the cases mentioned above, many of these trainings offer a wide variety of scholarships to which you can surely apply. Keep in mind that any savings always come in handy, and that it will help you pay other unforeseen expenses for the master, such as travel expenses or transfers. We hope you find the ideal master for you and we wish you the best to achieve your professional goals

Master esic digital marketing

If what you are looking for is excellence and one of the best masters in Spain, we invite you to read our review of the Master in Digital Marketing Esic . We anticipate it, you will really be surprised what you will find.