Esic master in digital marketing

ESIC and its master programs appear systematically in the main rankings, prepared by national and international institutions and media in the sector, recognizing the quality of its programs and placing them among the best in the world. In this case, we are going to talk about a face-to-face master's degree in Madrid

Seven complete modules that will help you master the most advanced and effective disciplines in Marketing, Communication, Advertising and Online Sales, from the hand of active digital experts. The whole world of Digital Marketing in a single master, at the end of which you will have all the necessary knowledge to digitally enhance your business and give a new spin to your professional career.

Best Masters 2018
ESIC occupies, since 2008, the 1st place
nationwide in their programs
marketing, international trade,
advertising and public relations and 3rd in
human Resources.

Esic master in marketing

The digitization process and its enormous possibilities have put marketing departments and specialized agencies at the very center of the business, occupying a key place in making the decisions that set the course for companies. For this reason, the MMD is specially designed for professionals who seek to develop their skills in large companies or SMEs, promote the growth of start-ups and their own companies, or be part of the team of marketing and advertising agencies, media agencies, supports or media.

What's different about it?

Master digital marketing esic opinions

Given the price of this training, many students or interested parties are concerned about knowing the experience of graduates of this master. At a general level, we can speak of a master of high standing and excellent quality. Trying to bring the general opinion of ESIC graduates, we resort to some public data source such as the comments / opinions on Facebook. We can observe the following:

It is worth noting that these opinions are at the 'university' level and not at the 'master' level. Taking into account the opinion of 196 people and obtaining 4.4 / 5 we can speak of a good overall rating.

Esic negative opinions

Apparently at the administrative level there are some things to polish, because the issue of registration and reservation of places usually brings problems

It is a shame that a high-level educational experience is clouded by situations like these that could be solved easily and quickly.

Double European degree

It is important to highlight the added value that the double degree implies since, on the one hand, at the end of the training, we receive the title Master in Digital Marketing awarded by ESIC, and furthermore, the European Diploma in Digital Marketing given by FEDMA (Federation of European Direct and Interactive Marketing).

Curriculum

• MODULE 1
  • MK Digital Plan
    • Design and Creation of a Digital Marketing Plan.
    • Digital Customer Journey.
    • The new digital consumer and its relationship with the business
    • The basics of customer segmentation and analysis.
    • Planning and digital management of customer relations.
  • Project presentation
• MODULE 2 WEB & MOBILE MARKETING: SEO & ASO
  • Architecture and Web Design
    • Direction and Development of digital projects.
    • Web and Mobile Web Usability.
    • SEO - Search Engine Optimization - Search Engine Optimization (SEO): How to optimize the positioning of our website in search engines in a natural way.
    • Metrics, Optimization and Management of SEO projects.
    • Copywriting for SEO.
    • Mobile Apps & ASO.
  • Project presentation
    • Web Analytics How to measure and optimize critical business processes
      our website (+ mobile analytics).
• MODULE 3 SEM AND DIGITAL MEDIA
  • SEM - Search Engine Marketing - Search Engine Marketing (SEM): Basics, Options and Points
    important in the SEM Strategy.
    • Development and Application of SEM Strategy.
    • Advanced settings in Google Adwords and Adwords Editor.
    • SEM applied to E-Commerce: Gooogle Shopping, Amazon Ads and
      Google Mobile.
    • Other options in SEM: Google Display Network, YouTube and Bing Ads.
  • Digital media
    • E-mail Marketing.
    • Affiliate Marketing.
  • Project presentation
• MODULE 4 SOCIAL MEDIA
  • Design, planning and analytics in a social media strategy.
    • ORM and Social Listening.
    • Facebook.
    • Instagram.
    • Twitter
    • Planning of Social Ads campaigns on FB + Instagram and Twitter.
    • LinkedIn.
    • Youtube.
    • Pinterest, Snapchat, Spoty, WhatsApp & trends and innovation in social media.
    • Blog Marketing.
  • Project presentation
• MODULE 5 DISPLAY AND PLANNING
  • • Strategy and Media Planning.
    • Metrics and analysis of investment results in digital media.
    • Display.
    • Strategic Programmatic Purchase.
    • Technical Programmatic Purchase.
    • Main techniques for the creation and optimization of Landing Pages.
    • Creativity in Copy and Art.
    • Digital TV.
    • Legal aspects of the field of marketing, advertising and digital content.
  • Project presentation
• MODULE 6 MARKETING AUTOMATION, IA & BIG DATA
  • Inbound Marketing.
    • Marketing Automation.
    • The new media ecosystem and the data implications: the DMP.
    • Big data applied to marketing.
    • AI applied to marketing.
• MODULE 7 ELECTRONIC COMMERCE
  • Electronic Commerce Strategy
    • Strategic Plan for Electronic Commerce.
    • Omnichannel and digitalization of the point of sale.
    • E-commerce as an internationalization opportunity.
  • Project presentation
  • Critical aspects for the creation and development of an e-commerce
    • Technological solutions in ecommerce.
    • Ecommerce sales and conversion funnel optimization.
    • Means of payment and customer service in ecommerce.
    • Logistics in ecommerce.
    • E-commerce Performance: Financial Analysis in commerce
      electronic.
    • How to sell on Amazon and its ecosystem.
• FINAL WORK OF MASTER
  • TFM
    The objective of the TFM is to give the student the opportunity to apply the knowledge and experience acquired during the program.
    During the development of the project, the student is expected to work self-taught and learn to self-manage with support from the academic and professional environment.
    The tasks are based on individual work, with the aim of developing the skills and professional competencies required to successfully implement research and digital business projects.
    To guarantee quality in the execution and the results of the TFM, each student will be assigned a dedicated tutor during the TFM.

Price of the master in digital marketing

According to the page master's degree officer The master has a duration of 9 months and a cost of 19.200 €

Alternatives to INESEM

If you are looking for some business training, you may be interested in seeing our article about Barcelona European Business School . Within its range of training you can find more than 30 master's degrees with degrees issued by the ENEB itself and the Isabel I de Castilla University.