MailPoet vs MailChimp for WordPress Email Marketing

When it comes to email marketing¿Qué es el correo electrónico marketing?Consinste en el envío de mensajes de email a una serie de usuarios registrados en una base de datos. Los objetivos del correo electrónico marketing son de naturaleza comercial, ya sean realizar ventas o obtener registro, entre otros. Puede emplearse tanto para afianzar la vinculación con clientes ya existentes (fidelizarlos con comunicados de bienvenida, boletines informativos periódicos con relación a novedades en los productos o servicios, plus, one of the best things I like about WordPressWordPress es el software de blogs líder en el mundo, y es concretamente fácil de utilizar y adaptable. Con WordPress, es factible crear con éxito sitios web con la ayuda de funciones ya predefinidas, sin mucho esfuerzo, y para proporcionar contenido como texto, imagen y vídeo. No se requiere conocimiento de HTML. WordPress además facilita la gestión y el mantenimiento de contenidos extensos. Al mismo tiempo de su fácil manejo, plus is the sheer number of plugins it has to offer! While that looks great on the surface, sometimes it can be challenging to pick the right pluginConcepto de Plugin¿Qué es un Plugin?Un Plugin es un fragmento o componente de código hecho para ampliar las funciones de un programa o de una herramienta. En el ámbito del marketing digital, especialmente dentro del marketing de contenidos, es algo que se utiliza con mucha frecuencia dentro de entornos como WordPress, puesto que sirven al momento de contar con añadidos que hagan mucho más cómoda y completa la experiencia de plus.

Worry not! The purpose of this article is to help you with just that! We're going to compare two email marketing solutions for WordPress - Mailchimp and MailPoet.

By the end of this postConcepto de Post¿Qué es un Post?Un Post es todo aquel contenido, sea post, opinión, noticia u otro género, que un autor publica en un blog. Este puede ser de carácter corporativo o meramente ocioso; pero siempre tiene como meta arrojar información o reflejar una idea, al mismo tiempo de facilitar que los usuarios encuentren la web donde se recoge por medio de de buscadores y demás plataformas online.Generalmente, se han plus, you’ll have learned the pros and cons of both the services and hopefully, be able to pick the right email marketing solution to grow your business. Let’s get started!

MailPoet vs Mailchimp

Mailchimp, as well all know, is an industry-leading email marketing platform. Back in 2001, what started as a side project to send better newsletters, today has transformed into an all-in-one marketing platform for growing businesses, with millions of customers across the globe. Today Mailchimp offers so much more than just email marketing – including landing pages, social media¿Qué es Social Media?Término en inglés que puede traducirse como medios sociales y que designa al conjunto de plataformas, herramientas, apps y medios de comunicación donde la información es creada y visualizada por los usuarios, que pueden compartir y transferir textos, fotografías, audio, vídeo… Dos ejemplos de social media son Facebook y Wikipedia.Otras denominaciones: Medios sociales plus posts, FacebookConcepto de Facebook¿Qué es Facebook?Facebook es una red social hecha por personas y pensada para conectar a personas. Es una de las pioneras de este sector, una de las primeras plataformas que llegaron a Internet con la finalidad de facilitar la comunicación entre usuarios de todas partes, compartir información y contactar con familiares lejanos, amistades o conocidos.Hoy en día, es la red más popular de todo Internet. Nacida en 2004 plus and Google adsConcepto de Google Ads¿Qué es Google Ads?Google Ads es lo que antes se conocía como Google Adwords. Tras un cambio de estilos y de funciones, Google decidió modificar gran parte de las herramientas que pone a disposición de particulares y empresas. Dentro de su sistema de promoción comercial y marketing para empresas, ha preparado tres herramientas distintos, siendo una de ellas, Ads, la especializada en la promoción comercial por medio plus, retargeting¿Qué es el retargeting?Técnica de promoción comercial online que se trata de impactar con anuncios display a usuarios que previamente hayan interactuado con la marca, ya sea porque han visitado su web o han abierto un correo electrónico, mientras navegan por otros portales. Por medio de esta fórmula, consiste en promover el recuerdo de la marca en el usuario y capturarlo de nuevo para obtener la conversión final. Técnicamente, requiere el plus ads, marketing automation and more.

MailPoet, on the other hand, is a simple yet powerful email marketing plugin, built with WordPress in mind. In other words, MailPoet is a WordPress-centric email marketing plugin.

MailPoet does one thing, and it does it very well. It sends great emails, directly from WordPress. With other 300,000 users across the world, there are precisely two things that give MailPoet a competitive edge:

• Everything inside WordPress: You can design and send newsletters without ever having to leave the WordPress dashboardConcepto de Dashboard¿Qué es un Dashboard?Un Dashboard, término inglés que se traduce normalmente como panel de instrumentos o salpicadero, es una gráfica que enseña los indicadores fundamentales implicados al momento de obtener una serie de objetivos determinados en un negocio. Su uso está orientado a ayudar al momento de realizar decisiones con las que mejorar la estrategia empresarial, poniendo de manifiesto datos útiles.Su elaboración es un tema que requiere de plus.
• Minimal learning curve: MailPoet is super easy to set up - so much so, that you can send your first email campaign within 15 minutes.

To keep things simple, we're only going to discuss the features that are purely related to email marketing. We've divided the comparison process into several metrics, and have also chosen a winner for each.

However, when choosing your email marketing plugin, you should assign a higher weight to the metrics that are more important to you. For instance, if ease of use is of utmost importance to you, then you should assign 50-60% of weight to the “ease of use” metric, and divide the rest amongst others.

Alrighty then, let's get started with the metrics, shall we?

1. Email Marketing within WordPress

MailPoet is one of the few email marketing plugins in the market that lets you design, build and send, both manual and automated email campaigns, directly from your WordPress dashboard.

Unlike Mailchimp, MailPoet does not require registration or account activation. You simply install/configure the plugin, design your email and hit¿Qué es un hit?Cada una de las solicitudes de archivos (imágenes, sonido…) que realiza el navegador al servidor durante la carga de una misma página web. Existen quien lo emplea erróneamente como indicador de popularidad de una web, pero la cantidad de componentes que integran una página es muy variable, por lo que es preferible tener en cuenta al número de visitas como medida. plus send. Your newsletter¿Qué es una newsletter?Publicación digital periódica, transmitida generalmente por medio de del email, con la que una marca de comunica con sus usuarios, que previamente se han suscrito a ella, autorizando el envío de información. Es una herramienta con la que se busca fidelizar a clientes y mantenerles actualizados con noticias de ofertas, promociones y nuevos productos.Otras denominaciones: Boletín informativo, NW plus will be on its way to your subscribers.

Put simply, with MailPoet you can run your entire email marketing show, without ever having to leave your WordPress dashboard. Even though MailChimp may offer additional features (for those willing to invest in them), by this metric, MailPoet is the hands-down winner.

Winner: MailPoet

2. Learning Curve

I must admit - Mailchimp has a bit of a learning curve when it comes to sending newsletters. Don't get me wrong - it has a brilliant UI and a ton of great features. However, before you can even send a newsletter in Mailchimp, you need to do a whole lot of configuration (albeit one-time) – such as domain verification, linking your APIConcepto de API¿Qué es una API?Una API, siglas de Application Programming Interface o Interfaz de Programación de Apps, es un recopilatorio de código que se puede emplear para que varias apps se comuniquen entre ellas. Es algo que realiza una tarea equivalente a la interfaz de usuario al momento de promover la interacción entre persona y programa, solo que aplicado única y exclusivamente dentro del entorno del software.Aún cuando suene plus key to the Mailchimp WordPress plugin, and a couple of other steps (if required).

While this process could be exciting to marketing pros, it could be a bit daunting to people who are looking for a simple email marketing solution. And that's where MailPoet thrives.

MailPoet's setup process is as simple as installing a WordPress plugin. You just need to select your email delivery partner (more on that later), and you're good to go. You can start designing campaigns immediately after! There's no need to familiarize yourself with a new interface. The campaign builder is intuitive and easy (thanks to drag and drop functionality).

Moreover, when it comes to slightly complicated campaigns - such as automated post notification emails - you'll see that creating such campaigns in MailPoet is a whole lot easier!

Winner: MailPoet

3. Reporting: Email Stats and Analytics

MailPoet offers basic email stats such as open rate and click¿Qué es un click?Es la acción de pulsar un botón del ratón una vez colocado el puntero del mismo sobre un elemento determinado de la pantalla. El click determina la interacción del usuario con el sistema.Otras denominaciones: Clic plus rate in their free version. For advanced delivery reports and detailed open/click rates, you’d need a paid version of the plugin. Fun fact: MailPoet offers a Premium for free plan if you have 1,000 subscribers or less. (More on this later).

Mailchimp's analytics, however, is on a whole other level. The free version gives you advanced delivery insights, open / click rates, comparison to industry averages, top links, top locations and a lot more. Needless to say, Mailchimp wins this metric by a moonshot!

Winner: Mailchimp

4. Email Campaigns: Post Notification Emails

Both Mailchimp and MailPoet have great drag-and-drop email builders. MailPoet offers over 50 pre-built email templates in the free version, whereas most of Mailchimp's templates are available in the paid plan.

Mailchimp’s email builder offers a few nifty enhancements such as the ability to insert GIFsConcepto de Gifs¿Qué son los Gifs?Los Gifs son un formato de imagen que se caracteriza de las tradicionales en que no son estáticos. Son imágenes dinámicas que poseen varios fotogramas y que, por lo general, repiten un bucle que puede durar entre 1 y varios segundos, pero que nunca cuenta con una extensión demasiado prolongada.Es algo que suele verse en foros, en comentarios de redes sociales y en numerosas plataformas plus, InstagramConcepto de Instagram¿Qué es Instagram?Instagram es una de las redes sociales más reconocidas del momento. Comprada por Facebook hace unos años con motivo de su auge en popularidad, se caracteriza por girar en torno a la fotografía y, desde hace poco, al vídeo. Es una red pensada para los amantes de las fotos y para quienes gustan ilustrar lo que hacen con material gráfico.Desde su lanzamiento, ha estado en constante plus posts and more. (They’ve rebranded their email builder to “Content Studio”).

Apart from newsletters, you can set up drip email campaigns in Mailchimp as well as in MailPoet.

So far, it's a tie between the two Email Service Providers (ESPs). However, when it comes to post notification emails, MailPoet trumps over Mailchimp. Let me explain why.

However when it comes to post notification emails, MailPoet trumps over Mailchimp.

Mailchimp sends post notification emails by parsing your WordPress site’s RSSConcepto de RSS¿Qué es el RSS?RSS es una definición que responde a las siglas de Really Simple Syndication. Es un formato de archivo realizado en lenguaje XML que codifica la información de forma que cualquier servicio online, programa o aplicación pueda mostrarla como considere adecuado. Es decir, consiste en una forma de empaquetar un contenido para facilitar su difusión y reproducción en otros lugares.Quienes usan WordPress o cualquier otro gestor plus feed. By default, WordPress sends the entire post content in the RSS feed. (You can also choose to send only the post summary instead of the whole content).

This limitation prevents Mailchimp from truly customizing the post notification emails. It can only pick up individual posts (ie entries) in the RSS feed, and place them in the email.

On the other hand, MailPoet's robust integration with WordPress enables it to pull the post information directly from the WordPress database. This allows MailPoet to offer a ton of customization options in its Automatic Latest Content module (found in the email builder). These options include the post title, excerpt, full post content, author info, featured image, category / tags, and more.

As a result, you can create far more customized post notification emails with MailPoet, as compared to Mailchimp.

 

Moreover, creating post notification emails in MailPoet is quite simple and takes less than 15 minutes. However, with Mailchimp, even a little bit of customization would require you to understand and use RSS merge tags, which might be a bit too complicated for a lot of people.

Winner: Tie (newsletters and drip campaigns), MailPoet (post notification emails).

5. Email Delivery Options

MailPoet offers three distinct email delivery options:

1. Email delivery via your web host: While this method effectively reduces your email marketing expenses to zero, I won't recommend it, as it has poor email delivery rates. Moreover, if you exceed your host's email sending limit, you're susceptible to resource overuse notices, and maybe even account suspension or termination.
2. Email delivery via 3rd-party services: MailPoet supports third-party email delivery services such as AmazonConcepto de Amazon¿Qué es Amazon?Amazon es la tienda online más importante de todas partes (haz un clic aquí para ver la web de Amazon). Se trata del icono más representativo del e-commerce y de una de las webs más frecuentadas por los usuarios de medio planeta. Cuenta con un catálogo repleto de productos de todos los tipos y sectores y con precios y condiciones que suelen atraer las miradas de plus SES or Sendgrid to send emails.
3. Email delivery via MailPoet's email sending service: MailPoet also offers its very own email sending service that’s optimized for email deliverability¿Qué es deliverability?Indicador empleado para contabilizar la cantidad de mensajes de email enviados durante una campaña de correo electrónico marketing que alcanzan la bandeja de entrada de las cuentas de correo destinatarias.Otras denominaciones: Tasa de entrega plus, and capable of sending upwards of 50,000 emails/hour. You can enjoy this service in the free plan to send unlimited emails, for up to 1,000 subscribers.

Mailchimp offers world-class email deliverability rates as the emails are sent via its industry-leading network infrastructure.

6. Free Plan Showdown: Subscribers and Email Limits

Mailchimp offers a free plan which has a limit of 2,000 subscribers, with a maximum email sending capacity of 12,000 emails per month.

MailPoet offers its Premium version for free up to 1,000 subscribers. This means you can enjoy all the premium features MailPoet has to offer – such as removal of the MailPoet brandingBranding es una definición del marketing clásico y es la práctica de crear un nombre, símbolo o diseño que identifique y diferencie un producto de otros. Una estrategia de marca eficaz te proporciona una gran utilidad en mercados cada vez más competitivos. Campañas de branding en marketing En las campañas de branding, se hace especial hincapié en el uso de la marca propia de una empresa en la promoción comercial. plus, advanced analytics, and WooCommerceConcepto de WooCommerce¿Qué es WooCommerce?Woocommerce es el nombre de un plugin sin costes pensado para integrarse en webs donde se utilice WordPress. Se caracteriza por facilitar la elaboración de una tienda online con la que el responsable de la web puede poner en venta prácticamente cualquier tipo de producto y por permitir que tanto el webmaster como los desarrolladores puedan llevar un exhaustivo control de la tienda sin miedo a plus emails – all for free!

There are two takeaways in this section:

1. MailPoet offers unlimited emails / month to 1,000 subscribers; whereas Mailchimp limits it to 12,000 emails per month for up to 2,000 subscribers.
2. Secondly, MailPoet is probably the only plugin in the market that gives you the entire premium features in its free plan, limited to 1,000 subscribers.

Winner: MailPoet or MailChimp (depending on user's requirement)

7. Comparison of Paid Plans

Mailchimp offers to subscriber-based and a pay-as-you-go pricing model. The subscriber-based plans offer varying degrees of features starting at:

• $9.99 / month for 500 subscribers (Essentials Plan)
• $14.99 / mo for 500 subscribers (Standard Plan) and
• Going all the way up to $299 / mo for 10,000 subscribers (Premium Plan)

MailPoet offers two premium plans:

1. The first is an add-onUn add-on es un programa o módulo adicional que complementa navegadores, programas de correo y otras apps de software y hardware y añade funciones que el sistema básico no tiene. Como extensión para software y hardware, el add-on cambia varias características del sistema en el que se implementa, aumentando así el rango de funciones. Por ejemplo, los add-ons pueden incrementar la seguridad, proporcionar análisis, administrar datos o impedir la ejecución plus for $149/year that offers all the premium newsletter features, without the email sending service. This is great for people with a large number of email subscribers, looking to optimize their email marketing costs.
2. The second plan includes the premium features, plus MailPoet's email sending service. It starts at $15 / month for 1,250 subscribers. Remember that the first 1,000 subscribers are absolutely free (including all the premium features!) After 1,000 subscribers, the price is the same as Mailchimp's Essentials Plan.

A / B Testing: It is essential to point out that MailPoet does not offer A / B testing in any plan, as opposed to Mailchimp's Essentials Plan.

Automation Emails: MailPoet offers automation emails (such as welcome emails and drip campaigns) by default in their 1000-subscriber free plan and all premium plans. Mailchimp offers automation emails in their Standard Plan, starting at $14.99 / month for 500 subscribers.

8. WooCommerce Integration

Mailchimp supports email integration with WooCommerce via their official plugin - Mailchimp for WooCommerce. However, even with 500,000+ active users, the plugin is poorly rated at 2.3 stars out of 5. This indicates reliability issues, which is also evident from the plugin's support page - that's filled with negative reviews, bugs and support requests.

I spoke to Kim (co-founder of MailPoet) and he told me that about a quarter of MailPoet's users have WooCommerce installed. These users have been requesting a ton of (highly useful) features from the team, and they're working to add them to MailPoet. Some of these “coming soon” features include:

• Automated transactional emails on signup and checkout and first purchase.
• Automated product recommendation emails such as "Purchased In This Category" and "Purchased This Product", and abandoned cart emails.
• Customer segmentation based on past purchase behavior.
• Customer list and revenue per email.

While these are promising features from MailPoet, its success will only be determined by the customer adoption once they become available.

Winner: Mailchimp (for now) and MailPoet once WooCommerce compatibility is released.

Wrapping up

I'd like to conclude this article by discussing the ideal user for each plugin.

Mailchimp is for people who require a holistic marketing platform that enables them to a lot more than just email marketing. Things like social media, paid ads, retargeting ads, managing revenue, etc. If you see yourself using these marketing channels in the near future - and wouldn't mind paying a bit extra to have them all in a centralized (Mailchimp) dashboard; then by all means, pick Mailchimp!

MailPoet is for people who want a simple email marketing solution that they can operate within the WordPress dashboard. If you want to thoroughly optimize your email marketing expenses, and have everything under one roof, then MailPoet is for you!

Ultimately, email marketing is a means of growing your business. You should pick the tool that fits into your requirements, and helps you crush your metrics.

What ESP do you use? I look forward to your comments and suggestions! As always, if you need any help, please feel free to leave a comment, or DM me on TwitterTwitter es una red social en Internet que permite a los usuarios difundir información en tiempo real. La característica más notable de twitter solía ser su limitación de tweets a 140 caracteres, pero en septiembre de 2017 se incrementó a 280 caracteres. El único requerimiento para utilizar Twitter es la creación de una cuenta gratuita. Tweets Twitter contiene pequeñas piezas de información llamada tweets. Se puede escribir un máximo de plus at @souravify. Cheers!