Un aspecto importante en cualquier strategy de marketing online es analizar a nuestra competencia y una de las claves pasa por saber las visitas de una Web.
No con el target de copiar o emular la estrategia que ellos están haciendo sino porque necesitamos visibilizarnos y crear relaciones fuertes con otros Blogs de Marketing Digital de nuestro sector, que nos ayuden a darnos a conocer y de paso a obtener atraer visitas a nuestra página web o Blog.
It is for this reason that I thought it would be nice to make a compilation of the best tools to analyze visits to a web page or blog.
Esto puede ser fundamentalmente muy útil para por ejemplo publicar un post de invitado y así poder conseguir el máximo traffic web a nuestro blog.
Something you should pay attention to is that with these tools you will get an approximate data.
El único capaz de poseer de las visitas de su propia página web es el webmaster or blogger propietario de la página y accediendo claro está a Google analytics.
It may also be of interest to you:
11 Strategies to Increase Visits to a Website or Blog
How to increase web traffic with Pinterest? - Mega Guide
The SEO Internacional como Estrategia para captar más visitas
Why it is essential to analyze visits from other websites
Before explaining how to know the visits of someone else's website, I would like to emphasize a series of points for which I believe that this analysis of the competition is essential.
1.- To get information about the pages that are taking the most traffic to that site.
2.- To analyze the websites where I would like to publish an article as a guest and see from this dynamic the traffic that we can capture or obtain towards our website.
3.- To see if it is interesting to advertise on a certain website.
4.- Para analizar la content strategy que está usando.
5.- Para analizar el target y el enfoque de los contenidos más populares, para así conseguir ideas para mi página web.
6. - When you see the traffic of a website you will be able to know in which channels they are focusing their marketing efforts more and thus analyze in greater depth what actions they are carrying out.
7. - You could even get to know through which posts they may be getting more customers.
#1 SimilarWeb
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Undoubtedly it is one of my tools to know how many visits a favorite website has, since for free we will be able to enter very complete data on web traffic that tells us:
- Total visits. Of course, if the page you are analyzing is in the USA you can very well trust the data it offers us, but if you are in Spain, I suggest you divide it in half, and it will possibly be a data that is closer to the real one.
- Graph of the evolution of traffic in the last 6 months.
- Páginas vistas por Username.
- Average visit time.
- Bounce Rate.
- Channels where web traffic comes from.
This last aspect seems super interesting to analyze, since we can know which are the most important channels through which traffic is received on any web page, a real pass.
Como podéis ver el channel que destaca por encima de todos es el orgánico, fruto de la SEO strategy that I am carrying out on my blog.
But we can still extract much more information yet.
Imagine that the traffic from social networks is the one that stands out the most. We can also know which are those social networks that lead the most visits to your competitor.
Es decir, conociendo estos datos, lo que yo haría sería analizar qué acciones están llevando a cabo en Twitter and in Facebook.
Amazing, right?
And as if that were not enough, we can also know which other pages are the ones that send the most visits to that website.
In short, one of the best tools to know the traffic of a website.
¿A qué tienes ganas de probar SimilarWeb?
#2 Alexa
An undervalued tool with enormous potential in its paid version and with excellent data also in its free version.
Of course, I have to tell you that before with its free version we could extract more information than now and even when we cannot know the visits of a foreign website, it does give us a "degree of popularity"
That allows us to know how this website is evolving in its sector.
At the same time, we can also know:
- Know where visits to the web come from, that is, their geographical origin.
- Analyze the bounce rate.
- See the number of page views per user.
- The average residence time.
- Some of the most important search words.
- Evolution of searches in recent months.
- Pages that link to the web.
And we can know all these data for free, amazing isn't it?
#3 SEMrush
Here I am going to give you several examples of Bloggers that I know and are friends, in the case of Ruben Alonso the estimated analysis of visits to your Blog it is very close to the real value.
But there are other cases where the value can be very different from the final one.
Pero esto sucede porque estamos analizando la estimación de organic traffic que tiene esa web en función de la base de datos de SEMrush, sin prestar atención otras fuentes de visitas (directo, redes sociales, tráfico referido, correo electrónico, etc.)
But now, with a new functionality that they have added, we can also estimate and know the visits of a foreign website.
To be able to enter it you must go to the menu Competitive Research Toolkit and choose Traffic analysis.
Ahora solo deberás de escribir el domain que pretendes analizar y al mismo tiempo vas a poder poner hasta 4 competidores.
At the same time knowing the traffic of a website you will also be able to know:
- Unique Visitors
- Average session duration
- Bounce rate
But don't ever think that the only thing we can do is know the visits to someone else's website, we are also going to go much deeper and learn about:
- The traffic channels (direct, referral, organic, social and paid).
- The geographical distribution of visits.
- Reference sites
- Social traffic
- Destination sites.
- Subdomains.
As you can see, a new functionality to do an exhaustive analysis of the competition.
#4 Sistrix
Con la herramienta Sistrix podemos calcular el visibility index orgánica y el número de visitantes de cualquier página web.
Here you can see the organic visibility of my project as a result of a powerful SEO content strategy.
The downside is that we can only use the tool for free for 15 days and we are obliged to give a real phone number, which I consider to be a strategic error for the company to force request a field as personal as the phone.
Another negative aspect is its price of 100 euros / month, which seems prohibitive to me and is far from the pocket of many professionals.
Does anyone understand the business strategy for this product?
If someone understands it, explain it to me because I really don't understand it.
#5. Ahrefs
A tool that I love for visiting someone else's website in an organic way is Ahrefs.
It is a very complete SEO tool that at the same time has a large database and in this way makes it approximate the organic traffic of a project.
Como puedes ver en la imagen podrás conocer la evolución orgánica del proyecto y además la evolución del número de keywords posicionadas.
At the same time, at the top it indicates the estimated organic traffic.
And if in the left part you select Organic Search and Best Pages you will be able to know those pages or posts that lead to the most organic visits to your competitor.
So if you do a deep analysis you can even know how you get customers organically.
#6 Site Worth Traffic
A very simple online tool with which we will be able to get an estimate of the number of unique users who visit our website or blog every day, as well as the number of page views.
Less remarkable is the monthly value that it does not give to that web traffic.
#7 Track Alytics
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The truth is that I did not know about this free tool and it offers us more conservative data and below the real statistics, but they can serve as guidelines.
The most interesting data that we can extract from this analysis are daily unique users and page views.
What did you think of the data obtained from your website?
#8 Woorank
Esta herramienta nos permite analizar al completo el nivel de SEO optimization y Social de cualquier página web o Blog.
At the same time, it tells us the level of web traffic that page has.
It is not a piece of information that can add much value to us, but it can serve as a guideline if we compare it with other companies in our sector.
By adding something, you can also know where the visits to the web come from geographically.
Existen otras herramientas para analizar las visitas de un blog o una página web, herramientas Google Trends, pero solo funciona con sitios web muy grandes, en lo que al tráfico web se refiere.
But now I would like you to tell me what other tools you know to spy on your competition's visits.
But before finishing I would like to give you some tips and errors that will help you increase the traffic of visits to your website.
7 Tips to increase your web traffic to unsuspected limits
1.- Realiza una estrategia de branding tanto de la marca de tu negocio como de la marca personal
If your brand is influential, you will automatically have to amplify all the actions you take, therefore start improving your brand, and for this, seek and give yourself visibility on the sites of your most popular themes.
2.- Make an effective content strategy
Surely you have heard on a thousand sites that you should make a content strategy and design your editorial calendar, but how do we know how effective our strategy is? What marketing KPIs have we defined?
Lo que sí está claro es que todas las estrategias de contenidos no son igual de efectivas, por lo tanto tómate el tiempo que be necesario para acertar y obtener la máxima eficacia con cada contents que publiques en tu Blog.
3.- Social Networks can be a strong ally to obtain visits
There are those who think that with Social Networks we cannot obtain a large number of visits but they are wrong.
In the last 6 months I have doubled my social traffic from 11,000 visits per month to 22,000 visits per month.
Logically, this is also related to a growth in the number of followers on Twitter, Facebook, and other social networks.
In my case, Facebook and Twitter attract most of the social traffic, and in your case, which are the most important social networks?
Sí todavía no tienes cuenta en Facebook de empresa te sugiero que comiences ahora mismo a crear tu página. Facebook es un potente canal para atraer tráfico tanto de la fan page como de los grupos temáticos.
4.- Publish in Blogs with a lot of web traffic
It seems logical to think that if we publish posts on blogs in our sector that have many visits, it is very likely that we can obtain a good flow of referred traffic.
Therefore, these tools that we have seen before are great for selecting the blogs where you are going to publish your article as a guest.
Of course, I suggest you write a better post than if it were for your Blog.
5.- Comment on relevant and popular blogs
Comentar posts en otros blogs puede ser muy positivo por diferentes razones; conseguimos visitas, hacemos networking, mejoramos nuestra marca, etc.
Of course, read the post and write a comment with meaning and well done.
6.- News aggregators are very practical
Los agregadores te servirás para dar a conocer y difundir tus contenidos en otros canales y con otra audiencia e incrementará el tráfico referido del propio agregador, así como el tráfico desde redes sociales, y esto sucede porque muchos profesionales usan estas páginas como herramienta de curación de contenidos.
7.- Netwoking can triple your web traffic in a few months
It seems complicated to assimilate but networking is one of the most effective tools for marketing and communication, and it can help us to triple our web visits in a few months, the key is to connect with professionals who will help us amplify everything we do.
But I give you some advice, netwoking is not doing something in exchange for something, networking is creating synergies with other professionals who help and provide quality to the relationship or what we know as the "Win to Win".
7 Errors in the quest to increase visits to your Blog or website
1.- Obsessed with obtaining a specific number of visits
Obsession is never a good thing and we all know what to set goals, but we must also know how to select goals that are realistic and that will not generate uneasiness or frustration.
Go point by point and little by little, do not be in a hurry to run, if you do things well in the end you will have your goal.
2.- Bad content strategy
If we yearn get web traffic tenemos que saber que el canal más importante y donde vendrá la mayor parte de nuestra visitas se llama el señor Google, así parte de nuestra estrategia de contenidos tiene que estar enfocada a posicionarnos para determinadas palabras clave.
You decide what percentage of this strategy will get traffic from the Google search engine, but I do tell you that discarding the search engine can greatly reduce the opportunities of get web traffic.
3.- Get visits that do not convert
Getting visits without any purpose or objective does not make any sense, it is useless to write an article with the "best restaurants to eat sushi", if our blog is on a totally different subject.
So as long as you want to position yourself for a certain term, do it with a purpose or objective.
4.- Little or no presence on Social Networks
Un error muy común es no administrar correctamente las Redes Sociales, a veces por falta de presupuesto y no poder contratar un Community Manager profesional, y otras veces por seleccionar mal la presencia en el mundo social.
Regardless of your reasons, it is important that you plan a editorial calendar on social networks.
Only with strategy results are achieved.
5.- Olvidarse del link building
It is very difficult to get good web traffic without link building.
Debes de obtener que otros sitios web relevantes de tu temática te enlacen, dado que esto permitirá que aumente la autoridad de tu dominio y con ello mejorará de forma automática todo tu positioning web en el buscador Google.
The most effective method at this time to achieve this is by publishing an article in another Blog but there are other techniques to achieve it.
6.- No poseer de una newsletter
If you have a Blog it is very important that you try to obtain as many subscribers as possible, so that later you can send the newsletter every week with all the news of your Blog, and thus obtain visits from email.
7.- Not having a Blog
Is it feasible that in these times that an Internet business does not have a Blog? Are you an Internet professional and you still don't have a blog?
I would like to explain to you that a Blog is one of the best tools to leave your mark on the Internet, both for the brand of a business and the personal brand of a professional.
Actualmente puedes crear un blog gratis desde un gran número de plataformas, por lo que es algo que está al scope de todos y debemos saber cómo aprovecharlo.
Of course, if you want to invest a little money, I would recommend that you spend about 50 euros a year and have your own domain and professional hosting.
Did you know all these tools to know the visits of a foreign website?
I would like you to leave me a comment if you know any more tools
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