En la mayoría de los casos, los especialistas en social media marketing y todos los demás profesionales intentan encontrar formas de automatizar las tareas repetitivas. ¡Ahorra una gran cantidad de tiempo! Y el tiempo es dinero: invierta su tiempo en algo que lo haga más productivo.
At the same time from time to time, you may have occasionally felt the need to take a break from social media. But you don't want your audience to notice your absence. What do you do in such a situation? Social media automation has the near-perfect solution that ensures that you don't waste your time on repetitive tasks and that you can effectively hide your absence from social media.
With social media automation tools, you can schedule your posts and accounts to update automatically at pre-scheduled times. Once you've queued a post or comment, you can turn off your computer and even take a vacation if you want. keep reading and you will find out how.
But before you rush to make vacation plans, there are a few things to keep in mind:
- Las herramientas de automatización de redes sociales funcionan bien tanto para individuos como para compañías de marketing en redes sociales que tienen que administrar el contents de las redes sociales para muchos clientes, a veces llegando a cientos.
- It is very important to maintain a perfect balance between automation and personal interaction with customers. It must be clearly determined when to automate and when to participate. Publishing content, especially non-urgent posts, can be highly automated, leaving you time to create great content.
- Las fuentes RSS de la mayoría de las publicaciones de blogs se pueden automatizar, ya que la mayor parte del contenido del Blog de todos modos llega a las redes sociales. Aquí, debe tener cuidado de que las publicaciones al mismo tiempo tengan el formato adecuado para las redes sociales. La automatización es particularmente útil cuando desea publicar varias veces al día.
- Una regla fundamental en la automatización es nunca automatizar la interacción con los clientes. La mayoría de los clientes pueden saber cuándo están tratando con un sistema en lugar de con una persona y usted no quiere que un client se sienta molesto.
- The same goes for troubleshooting - automate only at the risk of losing a customer.
- Most social media channels have the option to notify you of any activity that takes place on your account. Do not mechanically disable this option. See which one is relevant to you and choose to turn it on to improve response time and engagement.
- Set aside some time periodically to monitor all activity.
- Asegúrese de no programar demasiado en el futuro y manténgase actualizado con las noticias actuales. Es posible que desee pausar el flujo automatizado o incluso detenerlo brevemente como respuesta a alguna noticia o event.
Considering the aforementioned, you should choose your social media automation tools wisely. There are few on the market and you should choose the one that suits your needs. I have discussed some tools a little later in this article.
Next, you need to end your publishing schedule carefully. The timing of your posts on social media should be chosen with reference to when the maximum number of followers is active. Time zones are important here, so don't ignore them. Your response time at the same time must be determined to ensure maximum engagement with the audience.
Make sure to keep your finger in the flow of the conversation. A tool like To mention puede ser de ayuda aquí. Realiza un seguimiento de su nombre en las redes sociales, blogs y sitios Web, y le alerta. Puede responder de forma directa desde el Panel de mención.
The automation options are classified into 2 groups:
- Automation tools covering a wide range of social media channels
- Herramientas que cubren un número limitado de canales: de 5 a 10, o incluso uno, como en el caso de complementos específicos de channel.
Social automation tools: multi-channel options
Si desea automatizar todas sus cuentas de redes sociales, una herramienta integral podría ser la mejor para usted. Aquí hay algunas opciones diferentes a considerar para su sitio de WordPress.
If this then that
The first one that comes to mind is not a plugin, but a service called IFTTT, which expands to If this then that. With this service, you can create a set of triggers that, when fired, can initiate a set of responses.
Login to the website and create an account. To understand how this works, see the screenshot below.
As an example, you can choose WordPress in 'This' as shown below
Once you have filled in your site details, you can choose the social media channel you want to post on 'It'. Some of the social media channels that are covered are,
Once this is done, you will have established the channels where you want your content to be published automatically. In order for this service to work, at the same time you must configure your WordPress site to publish automatically. This is pretty simple: head over to General Settings> Write and enable XML-RPC. For WordPress versions 3.5 and higher, this functionality is enabled automatically.
And remember, this service can at the same time work in reverse, changing the 'This' and 'That' options. When investing, you can use this feature to collect all social media signals about you and archive them in one place.
Social Media Auto Poster (SNAP)
SNAP es un complemento de Next Scripts que conecta muchos canales de redes sociales a su blog, de modo que cuando publica contenido nuevo, se publica de forma automática en los canales sociales.
Puede cambiar la configuración para que se adapte a su conveniencia y puede publicar de forma automática en Facebook, Twitter, Tumblr, Reddit, LinkedIn, Delicious, Google+ y muchos más canales de redes sociales. Una vez finalizada la publicación, se publicará en todas las redes elegidas, ya be la publicación completa o su anuncio formateado con backlink. Los mensajes se pueden personalizar para cada red.
At the same time it takes a bit of time to create the correct settings for the individual channels, as you can see in the Twitter settings snapshot below, but once these settings are done, life is much easier.
Images can be posted at the same time and old posts can be republished. It has over 100,000 active installs and a 4.2 star rating. At the same time a pro version is available.
Buffer
Buffer is a tool that can be used to manage your many social media channels from one dashboard. Content can be shared throughout the day at the most appropriate times and text can be added to personalize it across different channels. At the same time, images and videos can be published.
A 30-day no-obligation free trial is offered and plans start at $ 10 per month for 10 social accounts and go up to $ 300 per month for 200 social accounts.
There is a completely free plugin available called WordPress to buffer which helps to load new posts automatically in Buffer. This plugin only supports select channels like Facebook, Twitter, LinkedIn, and Google+. It has over 4000 active installs with a 3.6 star rating. The pro version of this plugin is even compatible with Pinterest.
Single wire
Wire pro version only, makes it possible for you to publish automatically on 50 channels, all the main ones included. The number of channels in the free version It is limited. You can view and reply to comments from the monitoring console. Social analytics and reporting tools are included. The free version has over 8000 active installs and a 4.8 star rating.
Zapier
Zapier has a slightly different approach. It has an app library of popular apps that you can explore. You can then pair apps according to your requirements, something like If This Then That. With a repository of more than 500 apps, you are sure to find the ones you want. They offer a free basic package for 100 tasks per month, costing up to $ 125 for 50,000 tasks per month.
Social automation tools: single or limited channel options
Want to automate just a couple of your social media accounts? Check out these options to add focused social sharing automation to your WordPress site.
Revive Old Publications
Con Revive Old Post, puede publicar de forma automática en Titter, Facebook y LinkedIn. Se pueden compartir publicaciones antiguas y nuevas y se puede establecer el intervalo de tiempo entre publicaciones. Se pueden proporcionar vínculos de retroceso a su sitio y se pueden excluir categorías y publicaciones específicas. Tiene más de 80.000 instalaciones activas y una calificación de estrellas de 3,9. Al mismo tiempo está disponible una versión pro.
WP to Twitter
WP to Twitter es específico para publicar en Twitter. Se proporcionan etiquetas de plantilla personalizadas para personalizar el tweet. The Url se puede acortar. Tiene más de 90,000 instalaciones activas y una calificación de 4.1.
CoSchedule
CoSchedule es un complemento que le posibilita publicar sus publicaciones de forma automática en Facebook, Twitter, Google+, LinkedIn, Buffer y Tumblr. Es una especie de calendario editorial que le ayuda a programar de forma visual sus publicaciones fácilmente con la función de arrastrar y soltar. Tiene más de 10,000 instalaciones activas y una calificación de estrellas de 4.7. Es un servicio basado en subscription premium, con una oferta de prueba gratuita durante 14 días.
Latergramme
Latergramme está diseñado para superar la restricción de Instagram sobre la publicación de terceros. Latergramme soluciona esta restricción al enviar una notificación en horarios programados para recordarle que debe publicar manualmente en Instagram. Se puede configurar un calendario de publicación completo en Latergramme.
Woot viral
Viral woot funciona igual que Latergramme, pero es un programmer para Pinterest. Puedes programar pines en Pinterest usando Viral Woot.
Viral label
Viral label works as a scheduler for Instagram and Pinterest. It's a great option if you rely on photo-based social media marketing (or if you're active on your other accounts and just need a little extra help with these two).
Honorable mentions
A few other automation tools at the same time worth mentioning as part of our roundup:
- Automatic posting on social media- You can automatically post to Facebook, Twitter and LinkedIn with images. Categories and posts can be filtered with this plugin. It has over 10,000 active installs and a 4.2 star rating.
- Microblog Poster- Supports around 10 social networks, including the main ones. It has over 10,000 active installs and a 4.1 star rating.
- Jetpack- if you are using a WordPress site, you most likely have this plugin installed. It has a syndication feature that helps to automatically post to Twitter, LinkedIn, Facebook, and Tumblr. It has over a million active installs with a 4 star rating.
- Social Auto Poster: This plugin enables you to fully automate your posting on configured social networks. Multiple Titter accounts and all linked Facebook accounts are supported. It comes with a $ 29 price tag.
Final thoughts
Social media automation tools help improve efficiency and use time wisely. It doesn't mean that you stop working on your social media efforts entirely, just that you become more efficient. Tasks that are not practical can and should be automated. It enables you to spend more time on tasks that require your personal attention.
Well that's our list of social media automation tools for WordPress. Have we missed something? I'd like to hear from you in the comments below 🙂
