En alguna vez, es factible que deba traducir y mostrar su sitio Web en varios idiomas. Ya be que esté manejando un Blog from WordPress o un sitio web de medios, un hotel o un sitio web corporativo o inclusive si está administrando una tienda WooCommerce.

In this post, primero describiremos para quién debe traducir su sitio web y por qué, posteriormente nos centraremos en los items clave necesarios para cualquier sitio web multilingüe y en resumen explicaremos cómo puede hacerlo fácilmente usando Weglot translation plugin.

<h1>Who should you translate your website for and why?

Before we begin, let's take a look at who you should translate your website for and why it is so important that you do so.

The OMS

Whether you are willing to reach a larger audience or present internationally, you must first identify your current visitors and choose the languages to target.

You already know your audience, good! You don't, then use Google analytics to map who your visitors are and where they come from. Based on this analysis, draw a list of specific languages that cover the languages of your current and future visitors.

The why

Make your activity grow! Doing your WordPress The multilingual website unlocks 3 key growth drivers for your activity:

1. Expand your audience / addressable market
2. Aumente el traffic de su sitio web, respaldado por una strategy de adquisición relevante
3. Mejore su conversion rate mediante de una user experience mejorada

En conclusión, se trata de incrementar sus ingresos o suscriptores en los diferentes niveles de su funnel de adquisición.

What are the key items to be multilingual?

Hay 2 aspectos muy importantes a prestar atención cuando haces que tu sitio web sea multilingüe: (1) SEO y (2) Experiencia de Username.

Multilingual SEO

There is one thing you want to be sure of: being indexed in your translated languages. Fundamentally when it comes to an e-commerce web application or online service. based on Google SEO Guidelines you must ensure that:

• Las páginas traducidas disponen una Url exclusiva y exclusiva, using subdirectories (mywebsite.com/es, mywebsite.com/fr) or subdomains (es.mywebsite.com, fr.mywebsite.com) as examples.
  Don't use query strings like? Lang = is it or? Lang = fr
• The contents of source code se traduce, de lo contrario, sus traducciones nunca serán visibles para Google y, por ende, no se indexarán.
  No utilice soluciones de JavaScript que solo traducen contenido de forma dinámica sin cambiar el código fuente
• Google can easily tell that your website is multilingual, agregando etiquetas hreflang o teniendo un mapa del sitio

User experience

Las páginas traducidas deberían ayudarlo a conseguir más visitantes y mejorar su tasa de conversion. Esto solo es factible si presta atención a la experiencia del usuario en sus versiones traducidas:

• Automatic detection of the language of the visitors, según la preferencia de su browser
• Sthe chosen language must remain when visiting different pages, the links should be adjusted to make sure it doesn't revert to the default language
• Monitor the quality of translations for your different pages, have professional human translations for the most visited pages and automatic translations for the less important ones, for example

Weglot translation plugin automatically handles all the above aspects, offering a powerful multilingual solution for WordPress users, without any code or technical development. Let's see how it works in a detailed tutorial.

How to translate your WordPress website?

How does it work? Once installed, Weglot will automatically detect, translate and display your pages in different languages. Later, you can manage your translations, edit / replace the automatic translations provided or even request professional translations (from professional agencies directly connected to Weglot and accessible through the control panel).

All you need is 3 steps:

1. Install the free WordPress plugin Weglot Translate

Add the Weglot plugin from your WordPress admin or directly from the Directory: click plugins> add new plugins to your navigation bar.

Find the Weglot Translate plugin, click "Install Now" and then "Activate"

Go to the Weglot settings, click on "Weglot" in the WordPress navigation bar and click on the Log in link para crear una cuenta Weglot. Conseguirás tu clave API (solo necesitas poner tu email y crear una contraseña, recibirás un email de confirmación para validar tu cuenta y conseguir tu clave API).

2. Complete the simple setup steps

Go to the Weglot Translate plugin settings in your WordPress admin. Copy and paste your API key from your Weglot account into the related field below.

Select the original language of your website through the drop-down menu.

Select the target language you want to display, using the 2-letter code.

You then have an additional option for the style and location of the language button.

In addition, additional advanced features are available, including:

• exclusion of pages from translations
• the content blocks the exclusion of translations
• automatic detection of visitor languages based on your browser preferences

Click save and the language switch button will now be on your website. You can display your website in different languages. By default, the button is in the lower right, but you can adjust it to match your preferences.

3. Create and manage your translations

Weglot automatically provides a first layer of machine translations that you (your team members, internal translators) can edit or improve. You can also replace them with professional translations that you can request from professional agencies directly connected to Weglot.

To manage and edit your translations, you can use one or both of Weglot's editing tools directly from your administration panel:

Visual editor: Edit translations while on your website, with context and design in front of your eyes. It is only enabled for public and live websites (it will not work for locally hosted websites, maintenance websites, or private parts of an active website).

Click on the green pencil next to the strings, the translations will appear, you can edit them, the changes are saved and displayed in real time.
Once a machine translation is approved, edited or replaced manually.

List of translations: On the left side it has its original content and on the right side the translations for the chosen language. Translations are sorted by URL. You can make any changes to the translations, they will be saved and displayed automatically.

At the top there is a search bar to easily find the content / translations you would like to edit. In addition there are "translation options" to set up rules for your translations (never translate a word / sentence or always translate a word / sentence in a certain way).

Professional translations: You can choose and request professional translations for professional agencies directly connected and vetted by Weglot. Select the translations / pages that you would like to have professionally translated by clicking on the icon.

Afterwards, find your order summary in the professional orders section.

¿Cuanto cuesta? Weglot Translate es una solución SaaS con una prueba gratuita y precios de Freemium, lo que permite que los sitios web pequeños la disfruten de forma gratuita. Puedes consultar los planes de Weglot aquí, desde 9,90 € / mes.

Weglot Pro plans

Ending

Although there is no doubt that being multilingual can be a great strategy to increase your activity, it is essential to do it the right way: without giving up SEO and the key aspects of the user experience.

Weglot translation plugin se centra en proporcionar una solución eficaz y fácil de utilizar, que gestiona de forma automática una configuración multilingüe compleja para permitirle afinar y perfeccionar las traducciones. Como servicio, Weglot además ofrece un soporte al client dedicado y receptivo para ayudar a los usuarios si hace falta.

So what do you think? Have more questions about WordPress translation? Or some information from when you translated your own website? Leave a comment below. We'd love to hear from you!