A Lead Magnet is an amazing tool that will help you get subscribers to your list of email marketing. In this tutorial we show you the details.
One of the principles of inbound marketing or rather, its fundamental pillar, establishes that the best way to achieve leads or prospects for your business is through the publication of contents de calidad.
The defenders of inbound —or non-invasive marketing— they tell you:
Offer quality content for free and customers will come to you.
And although it is a great truth that we practice like the most. At the same time it is a truth that lacks details.
Details like that is always possible aumentar la conversion rate.
Is that when it comes to offering valuable and free content at the same time it is important to mention the other details.
This way, false expectations are not created among newcomers to the world of websites and blogs.
To honor the truth, we tell you that not all visitors and readers of your articles they will execute an action. It is understood that:
- Less than half of the readers will share your content.
- La cantidad de suscriptores a tu lista es aún menor al número de persons que comparten tus artículos.
And since we are, and being very frank, not everyone who begins to read an article of yours will read it until the end.
Of the subscribers to you mailing list and new people in your newsletter no way.
Because, you already know, you can offer quality content escribiendo artículos en tu Blog Which we strongly recommend. Hacer videos útiles y postearlos en tu Web. Armar coloridas infografías. Hacer un podcast o lo que be.
But if you really want people to subscribe to your mailing list, you need a lead magnet. Point.
What is a Lead Magnet?
A lead magnet or lead magnet is a portion of content or content of interest que se ofrece al lector a cambio de su subscription en nuestra email list.
In other words, the visitor, client potential, you provide us with your email and we in return provide you with valuable information.
That is why when creating a lead magnet it is necessary to take into account several factors.
What should be taken into account when creating a lead magnet?
We need to meet our ideal client. We must have defined our buyer persona.
In other words, we must know what the characteristics, tastes, problems, needs and concerns of our potential clients are. In order to satisfy these needs, concerns. Solve your problems.
What are lead magnets like?
Types of lead magnet
A widespread belief among regulars of the blogosphere and the webs is that a lead magnet have to always be an ebook, a PDF book.
But that's not entirely true.
A lead magnet can be any piece of information that brings some benefit to our ideal client or buyer persona.
Then lead magnets They may be:
- Infographics.
- Interviews either in audio, video or transcripts.
- Check list.
- Courses.
- Webinars.
- Masters class.
- Access to VIP areas within your website.
At the same time as the inevitable classic: a guide or eBook in PDF.
Although we list a good number of lead magnet ideas, the possibilities are almost endless.
How to create a lead magnet?
Yes, it may sound complicated but in reality making a lead magnet is a simple matter. The same market in which you operate will tell you which lead magnet it needs.
And you, as an expert in that market, will be able to create it without inconvenience.
Each niche or spectrum of the market has its options.
We give you a couple of examples:
If you have at your disposal a band or music group a good lead magnet it could be a song or access to the scores of the audience's favorite theme.
But if you are an accountant a good lead magnet it would be an Excel document that helps your subscribers calculate their taxes.
As you can see, if something adds value it can be converted into a lead magnet. The fundamental thing is that you do not limit yourself.
How can you send a lead magnet?
To send a lead magnet you need a mailing system. We always use and recommend MailChimp.
That is why we prepare a tutorial where we teach you how to use it:
Qué es el email marketing y cuál es la mejor herramienta para implementarlo en WordPress.
Once you have MailChimp configured, to send a lead magnet follow these steps:
This is the method that the folks at MailChimp call:
"Add your file to the final welcome email"
- From the list page.
- We select the drop-down menu and then Signup forms.
- We choose General forms (General forms) to open the form builder or Form Builder we must select the option: final welcome email.
- And there in the tabs de Construirlo or Build it, we click inside the punctuated lines, so we will open the editor.
- We write a title that makes our subscribers understand that by clicking they will be able to download the Lead Magnet an example can be «Download the guide with the best WordPress tips”, we highlight it. Then we click on the icon Link (Link).
- In the drop-down menu of Insert or Edit Link Insert or edit link we choose the option File (Archive). Then we can choose or upload the file that will be ours Leads Magnet and we click Insert.
- Remember that the Lead Magnet can be a file with any type of extension: an image, a PDF, an office document, an mp3, a video. We select Save & Close (Save and close)
So to make it easier for your subscribers to download the file that we just added to the final welcome email, your lead magnet! we must: Select Signup form (Formulario de suscripción) y buscamos la dirección Url de nuestro formulario de suscripción. Y listo.
Obviamente el email marketing es un tema extenso. Si deseas potenciar tus conocimientos de desarrollo web, positioning web, email marketing y todo lo referente al mundo del blogging apúntate al best online course in Spanish from the best content manager: WordPress.
