This article is for you if you plan create a Blog and you want to start on the right foot, or if you already have a blog created but want ideas to improve it and get create a successful blog.
Starting a blog is a relatively simple task, todo depende de tus conocimientos y habilidades, pero en general, la mayoría de las persons cuentan con lo necesario para crear un blog decente.
You should only create a blog focused on a specific topic on which you have experience and fundamentally that you are passionate about, since if a topic you are passionate enough, you will be able to transmit it to your readers, and you will get enough material to grow your blog over time, without stagnating.
This is vital that you keep in mind, since it depends on this that you can comply with the basic principles to create a successful blog:
The best blogs, the most successful, contain many items, so much so that it would take us many days to review everything.
Si apenas estás comenzando no te preocupes y no te asustes, crear contents abundante no es difícil si dominas el tema, y si te apasiona. Lo único adicional que necesitarás para hacer cumplir este principio es ingenuity and creativity, consists in think about different topics, points of view, different perspectives that allow you to get the most out of your theme.
Many begin to create a blog very excited and they write one or more articles practically every day, but after a few months they lose momentum and write less frequently or even stop adding content to their blog.
This is terrible, think for a moment that you are a regular reader of a particular blog, You check it weekly to see what new articles it has made public because there is always new content, but little by little you realize that they are no longer publishing any more articles; the immediate effect is that you will visit the blog less and less frequently, until you forget that it exists.
To avoid this you must be constant with the publication of new content, and how often you add new content depends mainly on your time availability.
Sin embargo, mientras mayor be la frecuencia será mucho mejor para tu blog. Puedes publicar a diario, 3 veces a la semana, 2 veces o una vez, pero procura publicar al menos 1 new item per week, to prevent your readers from forgetting about your blog.
The latter principle is the most important, And if you do not comply with it, it will be useless to create abundant and constant content, because if the readers do not like what you post they will not return to your blog.
But do not worry, creating good content is not a science, and it is not complicated at all. As I mentioned before, if you are an expert on your subject and are also passionate about it, you will surely be able to create a blog with quality content that pleases your readers and makes them come back again and again.
Single you must offer interesting content on your blog, That helps your readers in some way, that they find it useful. Be as entertaining as possible in your writing, but fundamentally be yourself, your readers will appreciate it by returning to your blog for more content.
As we have already seen, creating your own blog is one of the first tasks to perform when you want to create an internet business.
Create a blog It will bring you great benefits among them: creating a presence on the internet, making yourself known as an expert, making more money and building a list of subscribers.
Even when this is true, it is necessary that you keep some tips in mind before lead you to create your blog, Knowing this will guarantee much of the success of your site.
Clarity in the Blog Theme
This aspect is very important, you must be clear cuál será el nicho de mercado al que te dirigirás antes de crear un blog. This is the first tip and perhaps the most important of all. Think about what you want to do and try to be as specific as possible.
Backup Content
A blog is nourished by content, therefore as soon as you have clear the theme of your blog you should immediately start writing. It's a mistake create a blog and then create the content as you publish it. The problem is that there may be some inconvenience that does not allow you to write or publish articles and your blog will stop for that time.
Additionally, the publication of content it must be systematic. This means that you must choose how often you publish articles and at what time. As an example, you could create 2 articles per week, Tuesday and Thursday at 9 AM, for which you will need to create 8 articles per month.
When you start your blog you can have at least 4 articles published, no necesariamente debes esperar 2 semanas a que se publiquen los artículos para empezar a promocionar tu blog. Puedes configurar en WordPress la publicación de los artículos con fecha que haya pasado y así en cuanto logres crear tu blog, inmediatamente vas a poder compartirlo.
Create enough articles and write down titles of future articles to develop, so you will never stop posting.
Scheduled Content
Even if you have the articles written, there may be some inconvenience that prevents you from uploading the article on the day and time a new publication is due, so it is advisable that you always keep a month of scheduled articles. You do this easily with WordPress, help yourself to a calendar to choose the correct dates, and leave everything programmed. Always try to maintain this relationship, no programes mes a mes, semanalmente agrega 2 artículos más a la programming, para que siempre tengas one month of scheduled items.
Social media
When you think about creating a blog it is important to rely on social networks. Hoy en día es casi obligatorio estar en ellas, esto te acerca a un mayor número de lectores y de clientes potenciales. Para ello créate por lo menos una cuenta en Twitter y una Página de Fans en Facebook. Crea una unified and appropriate image for these sites that is consistent with your blog, and keep these social networks updated and moving.
Advertise your Blog
Ready all of the above, created several articles and published with a past date, scheduled an additional month of items and configured the profiles on social networks, it is time to announce the creation of your blog. For this you can:
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Write a personalized email to each member of your contact list.
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Add a link en tus redes sociales personales.
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Participate in forums related to the chosen topic.
Before getting a nombre de domain for your blog you should read this article to avoid making mistakes and get an appropriate name for your business.
In the previous article I showed you the reasons why you should create your own blog, I invite you to read it if you have not done it yet, And if you already read it and I convinced you to create a blog, then you should think about what name you will put it.
To choose a good domain name It will depend part of the success of your blog, that is why I show you here How to choose a good domain name.
First steps to create a free WordPress blog
welcome to our beginner's guide to starting a blog: ¡desde el principio! Te guiaremos a través de diez pasos fáciles de seguir: desde considerar sus opciones para crear su sitio (de la mejor manera posible – para crear un sitio visual y técnicamente excelente), a la publicación de su primer post.
Al final de esta guía, habrás seleccionado una plataforma para tu blog, registrado un nombre de dominio y te habrás registrado con un host Web. Al mismo tiempo habrá encontrado a suitable topic for your blog and made public your first content.
On the way, we will give you all the information you need to make informed decisions linking to your blog, as an example what web hosting to choose, and whether or not you should use WordPress.
Let's start!
How to start a blog today in 10 steps
If you follow these 10 steps, there's no reason you can't have your own blog online in less than 30 minutes.
1) Choose a blogging platform
When it consists of start a blog, The first step is to choose the right blogging platform. Luckily there are many options to consider and a lot of competition in this space. However, for reasons we'll cover in just a second, WordPress is our recommended option for starting a blog.
The software WordPress no sólo es utilizado por alrededor del 26 por ciento de los 1 million top websites online, but at the same time it is the preferred platform for companies like The New Yorker and Sony Music. This way if you start a blog using WordPress, you will be in a great company.
BENEFITS OF STARTING A BLOG WITH WORDPRESS.ORG
An example of a WordPress blog theme.
More importantly, the software WordPress it's easy to use, highly customizable, and easy to enhance through its huge selection of themes and plugins. We will help you choose a theme for your WordPress blog later in this guide, despite everything, thanks to the large number of free and paid themes, you should not have a problem finding the perfect design for your blog.
Another advantage of choosing the WordPress blogging platform is that it is free to use, Although there are some costs involved in starting and running a blog we are going to get to the next one. At the same time you have a lot of freedom on how to configure your blog and what content you can publish if you choose WordPress.
Si en alguna vez deseas expandir tu blog y convertirlo en otro tipo de sitio web, como una tienda de comercio electrónico que vende artículos en línea, o un sitio de membership con contenido pagado, you won't get any problem doing it with WordPress thanks to its plugin library. The tutorials, guides and tips to start and run your blog with WordPress are also not lacking, ensuring that you can find help whenever you need it.
At the same time, WordPress is highly scalable, ensuring that your blog will run smoothly from the first post to the thousandth and beyond.
WORDPRESS.ORG VS. WORDPRESS.COM?
For clarity, when we talk about choosing WordPress as your blogging platform, we are referring to the self-hosted version of the software provided by the website of theWordPress.org, rather than the hosted service available through the website of theWordPress.com. Going for the former has many benefits, including complete ownership and creative freedom over your blog, as well as many other advantages that are covered in our comparison video of WordPress.com and WordPress.org.
WHAT ABOUT FREE BLOG PLATFORMS?
Como se mencionó previamente, mientras que la plataforma de blogs disponible en WordPress.org es de uso gratuito, tendrás que pagar un anfitrión web para mantener tu blog en línea. Entonces, ¿por qué no elegir una plataforma de blogs absolutamente gratuita, como Medium o Blogger?
Well the main reason to avoid free blogging platforms is that they will limit your options in what you can do with your blog, mainly in terms of publishing content and customizing the design of your site. Although they are free, they usually get their money back by showing ads to their readers.
At the same time, by choosing the WordPress.org software and making your own host arrangements (which we will cover next) at the same time you will maintain a largest property of your blog and its content, instead of being bound by the terms and services of a free blogging platform. This may be a especially attractive prospect si planeas monetize tu blog de alguna manera, ya que habrá menos reglas y restricciones en esta área.
At the same time, instead of being a commercial blogging platform that can be sold, merged or closed, WordPress is a aplicación de software de Open Source that is cared for and maintained by hundreds of collaborators from all over the world. Since you own your WordPress blog, even if it WordPress Foundation went bankrupt, his blog would continue to function as usual.
We hope that you will see the benefits of choosing WordPress as your blogging platform, so let's move on to the next step in our guide on how to start a blog.
2) Register a domain name for your blog
If a self-hosted WordPress blog sounds like the right platform for you, the next step is register a domain name and choose a web host who will put your blog online.
HOW TO CHOOSE A DOMAIN NAME FOR YOUR BLOG
A domain name is best described as the address of your blog or website on the Internet, how Google.com. Aunque puedes cambiar el nombre de dominio de tu blog en el futuro, hacerlo no es una decisión que desees tomar a la ligera. Moverse a un nuevo nombre de dominio tiene el potential to confuse your regular visitors, reducir su visibilidad en los search engines como Google, y anular cualquier enlace que apunte a tu blog.
Even if you don't have big goals for your blog, It is definitely worth spending some time considering your domain name. Some tips include going for something marketable, keeping it short and simple, and choose a suitable domain name extension, such as.com.
For more tips, our guide to choosing the best possible domain name has many tips and points to consider to ensure that you make the right decision. The best domain name generators can at the same time help provide you with some inspiration for your blog.
REGISTRATION OF YOUR DOMAIN NAME
NameCheap.com eIt's a place where you can register a domain name.
Once you've decided on a domain name for your blog, you will have to register that name. There are two main options for doing this, using a domain registrar or letting the web host you decide to register to take care of it for you. Both options have their advantages and disadvantages, but to keep things simple, registering your domain name through your web host is the recommended approach.
3) Choose a Web Host for your Blog
A web host will allow you to install WordPress software en sus servidores y, a continuación, hacer que su sitio web o blog esté disponible públicamente para cualquier persona conectada a Internet. Como la calidad del anfitrión web determinará la frecuencia con la que tu blog se desconecta y la rapidez o lentitud con la que se carga, es vital que elijas el mejor servicio que puedas permitirte. Tu host de la tela será a menudo su primer puerto de la llamada si cualquier cosa va mal con su blog, por ende elegir una empresa con una estatus para el buen servicio de Customer Support es importante al mismo tiempo.
OUR WEB HOST RECOMMENDED FOR NEW BLOGGERS
When it consists of choose a web host For your new WordPress blog, SiteGround is our recommendation. Not only do they offer great value hosting packages, but at the same time they offer impressive levels of availability and fast load times to ensure your website is online and you don't frustrate visitors with long delays.
SiteGround is our recommended web host to start a new WordPress blog.
There are slightly cheaper hosts, such as Bluehost or GoDaddy, but compared to SiteGround they are not as fast or as capable of handling as many visitors to your blog.
Our tests show that SiteGround is faster than comparable Bluehost and GoDaddy web hosting plans.
SiteGround al mismo tiempo es reconocido por sus altos niveles de soporte al client, sobre todo para aquellos que usan WordPress. Ellos se encargarán de registrar el nombre de dominio para su blog cuando lo registres al mismo tiempo, sin mencionar la instalación del software WordPress para usted. Your WordPress hosting is scalable, por lo que serán capaces de manejar el traffic a medida que su audiencia crece.
WHAT ABOUT MANAGED WORDPRESS ACCOMMODATION?
If you have great plans at your disposal for your blog, or you expect it to receive a lot of visitors from the beginning, then you might consider investing in managed WordPress hosting instead of shared web hosting. The rates are higher, but you have access to higher powered servers They offer faster load times, with the ability to handle more simultaneous visitors to your blog.
In our tests, web hosting managed by WP Engine outperformed SiteGround's shared hosting plan.
If you want to know more about this type of service, including how to determine when to pay extra for updated hosting, our guide to managed WordPress hosting explains it all. Our head-to-head comparison of WP Engine and SiteGround includes data on the differences in load times that you might experience when upgrading to high-performance hosting.
However, for most readers starting their first WordPress blog, the SiteGround blueprints should suffice.
4) Register with SiteGround Web Hosting
SiteGround offers a series of web hosting plans, but for those who are at the beginning of their blogging journey, el plan StartUp Entry-level is a great value option.
The start-up plan SiteGround it is a great option for new blogs.
Signing up is easy And the introductory price means you'll pay just $3.95 per month for your first bill. With 12, 24 and 36 months of billing options available, the potential savings could be huge compared to paying monthly and being charged the standard monthly fee of $11.95. After clicking the Get Started button, you can enter the domain name you want to use for your blog and let SiteGround register it for you. If you have already registered a domain name, enter it in the same field.
You can register a new domain name or transfer an existing one with SiteGround.
In the next step of the registration process at SiteGround, you can enter your personal information and payment details, before choosing a data center and billing period. Choosing the closest data center to where you expect it to be based the majority of your audience will provide the fastest loading times for those visitors. Current SiteGround data center locations include Chicago (US), Amsterdam (NL), Singapore (SG), and London (UK).
Paying in advance can help you save money on web hosting.
As mentioned, new customers from SiteGround they are charged $3.95 per month for their first bill, instead of the usual $11.95. If you choose to pay for 12 months, or even 24 or 36 months in advance, you will get access to the reduced monthly rate of $3.95 for a period longer than the first month. SiteGround at the same time exempts the $14.95 setup fee for those paying for more than 1 month in advance.
As an example, choosing the 24-month option will cost you $94.8 up front. However, compared to paying monthly and doing 23 payments of $11.95 for the same period, plus the first month at $3.95, and the installation charge of $14.95, which amounts to $293.75, you will save $198.95 during those two years.
At the same time there is the SG Site Scanner optional for $19.80 per year to help keep your blog safe. However, if you are starting your blog on a budget, you may want to skip this update to keep costs as low as possible.
After paying, you will receive an email from SiteGround with your account details. Now you are on the right track to launch your blog.
SiteGround it should send you an email almost instantly to let you know that your account is ready.
5) Install the WordPress blogging platform software
A option to install WordPress in its server de alojamiento web es ponerse en contacto con el personal del servicio de ayuda a través de chat en vivo o por teléfono y solicitar que se encargue de esta tarea. Sin embargo, as we will see in this section of our guide on how to start a blog, Doing it yourself using the SiteGround WordPress installer is extremely easy.
HOW TO INSTALL WORDPRESS WITH SITEGROUND
Therefore if you want to install WordPress yourself, log into your SiteGround account control panel at https://ua.siteground.com/
Click on the My account tab.
Click on the My Accounts tab to get started.
Haz un clic en el botón rojo Ir a cPanel.
Click on the red button to start cPanel.
In cPanel, click on the WordPress Installer option.
Use the cPanel WordPress installer to start installing WordPress.
Then click on the Install Now link.
Clicking the Install Now link starts the installation process.
On the next screen, verify that the domain name appears in the Choose domain drop-down menu before pressing the quick install button.
Check that your domain name appears in the drop-down menu.
After pressing the quick install button, scroll down through la misma página e ingresa un nombre de Username and password for your WordPress blog. At the same time, it provides an email address to which this data will be sent for future reference. As the username and password are the details that are entered to enter the control panel of your WordPress blog, it is important that you choose security-focused options that will not be easy for anyone to guess. Click the Install button when you are ready.
Enter the account and login details for your WordPress blog.
After the installation is complete, your blog login details will be displayed.
The WordPress installation process should be completed in a few minutes.
6) Login to your new WordPress blog
After logging into your new blog, you will be able to explore the WordPress dashboard.
The WordPress dashboard or the administration area.
By default, new WordPress websites alojados con SiteGround tienen activado el último tema libre del equipo de WordPress.org, así como el plugin Jetpack junto con un plugin de SiteGround que ayudará a mejorar el rendimiento de su blog.
The Jetpack toolkit for WordPress it is installed and enabled by default.
Jetpack is a set of tools with free and paid options that improve your website or blog, so it is worth noting to keep this plugin activated on your site. By default, a handy selection of Jetpack modules are enabled, but if you want to know more about what this plugin can do, check out our guide to the best Jetpack modules.
7) Find and install a great blogging theme
With WordPress installed, It's time to start thinking about your blog design. As mentioned, by default the latest free theme from the WordPress.org team will be activated on your new blog. However, there are hundreds of free and paid WordPress themes to choose from.
WordPress vIt comes with a small selection of pre-installed themes.
Before you start looking for the perfect theme, it is a good idea to think about the topic of your blog, he type of content que vas a publicar y cualquier característica de diseño a la que desees entrar. Si desea ver los temas gratuitos que están disponibles, inicie sesión en su sitio web de WordPress y visite el panel de temas haciendo clic en el menú Apariencia y, a continuación, en el enlace Temas.
Click on the Themes menu to find more WordPress themes.
BROWSE THE BEST FREE THEMES FROM WORDPRESS
Clicking on the box Add new topic, You can explore the thousands of free options in the official WordPress.org theme directory.
Browse free WordPress themes from your blog's dashboard.
These topics have been reviewed to ensure they meet the basic guidelines, giving you peace of mind when making a decision. Downloading free WordPress themes from other sources is not recommended as the same guarantees cannot be made.
When browsing topics, you can use the toolbar to view the most recent or popular topics, as well as filter your selection to narrow down the results.
Use the filter to find the themes that suit your needs.
Una vez que haya aplicado los filters, You should get into some great looking themes that are suitable for your blog. If any of the designs catch your eye, click the Preview button to explore the theme in more detail. It should be noted that demos are not very inspiring and often do not reveal the full potential of a theme.
You can see them WordPress theme demos to see the themes in action.
Por lo tanto, puede ser una buena idea visitar la página web que ha sido creada para el tema por sus desarrolladores si es posible, para tener una mejor idea de lo que puede hacer. A veces se publica una Url para la demostración completa en la descripción del tema. Alternativamente, una búsqueda rápida en Google a menudo puede ayudarle a encontrar los sitios web para cualquier tema libre que le interese.
Sometimes a link to a more useful demo is included in the topic description.
Once you have found a free theme that you are happy with, you can click the Install button to apply it to your blog. Depending on the topic, there may be a guide to help you get started.
Follow the instructions to set up the theme.
FIND A WELL-PAID BLOG TOPIC
Although there are hundreds of free themes available, many WordPress bloggers they choose to buy a premium theme. If you take a look at the best paid WordPress blog themes, you should quickly notice that there is often a huge improvement in the design quality and features of the theme, compared to the free options.
Not only you will get more with a premium theme, but at the same time you will have access to the support of the theme developer. Having someone to turn to in case a problem arises can make the investment of $50 to $100 worth the investment for a premium theme.
There are thousands of WordPress themes for sale on the ThemeForest marketplace.
You can see our full list of reputable places to buy high-quality WordPress themes to start your search. However, before starting, it is recommended that you take into account how do you plan to use the theme, to avoid ending up with a topic with an impressive demonstration that doesn't suit your needs well.
The popular topic of Soledad blogs It has an impressive design, but is it suitable for your blog?
As an example, a demo with full-screen video backgrounds might look great, but if you don't have any suitable video content or need this kind of feature, another theme might be a better option.
Another option is to choose a theme of freemium WordPress. This type of theme is available for free with limited features, with a premium update available for when you are ready to invest in your blog and unlock all the capabilities of the theme.
INSTALLING A PREMIUM WORDPRESS THEME
If you decide on a premium theme, The installation process on your blog is a bit more complicated compared to using a free theme from the official WordPress directory. First of all, you will have to download theme files that are provided after you have completed your purchase. Then you will have to upload the files to your WordPress dashboard.
WordPress theme files can be upload through your dashboard.
To complete the upload, log in to the WordPress control panel, Click on the Appearance menu and then on the Themes link. After clicking the Add New button and then the Upload Theme button, you can use the Choose File button to browse the files you downloaded from the theme store. For more detailed instructions, contact the company from which you purchased the item.
CHANGING THEMES IN THE FUTURE
Although uploading a new topic is extremely easy, Changing the subject on an established blog can be time consuming. Due to the different ways topics are created, the transition process could go smoothly, or you could end up having to adjust the format of all your blog posts to make them look the same again.
Therefore, it is better to find a topic that you like before you start blogging, rather than waiting until a later date.
8) Set up your new WordPress blog
With WordPress up and running and a theme installed, it's time to run some of the basic WordPress setups.
First, head to the Settings page your blog by clicking the General item in the Settings menu.
Click on the General item in the Settings menu to configure your blog.
From this page, you can enter the title of your blog, as well as a slogan or a short description. At the same time you can change the fdate and time format from the same page if necessary.
There are General Settings for a WordPress blog or website.
At the same time it should be noted visit the Read Settings page. From here you can choose whether you want to display a static home page or your Latest blog posts at the front of your site. By default, when someone lands on the main page of your site, your latest blog posts are displayed, with the most recent first.
By default, WordPress will show your latest entries on the main page of your blog.
Nevertheless, it is possible to display a fixed home page or a welcome page. To do this, first create a new page on your WordPress site that you would like to display.
Creating a new page in WordPress is extremely simple.
Then pYou can change the reading settings to display that page by selecting it from the Home page drop-down menu. At the same time you should create a blank page called Blog and then select that page from the Posts drop-down menu.
Now your blog will show a page as your home page and post in the blog section.
Si lo haces, los visitantes podrán entrar a las últimas entradas de su blog accediendo a la URL correspondiente, como https://wordpress.org/blog/ a modo de ejemplo.
Other configuration to consider before move on to creating your first blog post are Permalinks options. From the Permalinks page, located in the Settings menu, you can set the URL structure for your blog and posts.
Click on the item Permanent links in the Settings menu to configure your site's URLs.
The Permalinks configuration it affects the address or URL of your content. By default, the publication date is included in the URL of the blog post.
Default, URLs for WordPress blog posts include the date of publication.
While this is fine, choosing the Post Name option makes the URL for each post look less cluttered and easier to read.
Choosing the Permalinks Post Name option makes post URLs easier to read.
9) Customize the appearance of your blog
Another useful feature of WordPress is the blog and website customization tool.
Through this interface, you can customize many aspects of your blog. However, the level of customization available will depend on the theme you have selected.
As an example, a basic free theme might just let you cambiar algunos colores en su sitio, mientras que un tema pagado altamente customizable podría darle control total sobre las fuentes, diseños, headers y otros items de su blog.
Depending on the topic, You can customize your blog to varying degrees through the WordPress Customizer.
To enter the WordPress customizer, Login to your WordPress dashboard and click on Customizer in the Appearance menu.
The Customizer can be found by clicking the Customize options on the Appearance menu.
10) Create your first blog post and essential pages
With WordPress installed and configured and a suitable theme activated, it's time to create your first blog post.
By clicking the New button on the WordPress admin toolbar and then Publishing, you can get started.
Clicking on the New Post menu item loads the WordPress editor.
The main requirements to publish a new post are to give it a title and content.
The WordPress editor allows you to create entries for your blog.
Yet at the same time you can assign a category to your posts, as well as adding tags. Our video on the differences between WordPress categories and tags will help you to use this feature correctly. But in summary, each message must have one of its categories assigned and of 2 to 4 tags to help your readers find more of your related content.
Adding a featured image to your message at the same time is an option. Typically this image will be displayed as the header image for your blog post, although this depends on your choice of topic. Good places to find royalty-free images for your blog include Pixabay, Pexels, Y Unsplash.
Every blog post can have your own image.
At any time, you can click the Preview button in the upper right corner of the screen to see what your message will look like when it is published. Then when you're ready, you can click the Publish button to add your first blog post.
Click the Preview or Publish button to view your blog post.
Even though your blog is up and running and available to the world, there are still some tasks that you should put on your to-do list. This includes completing your user profile, installing some useful plugins, and creating an information page.
The display name can be configured through the User Profile page.
Cap: You can change your display name, among other things, on your blog's user profile page.
Our video on the 10 things to do after installing WordPress can guide you in the right direction.
Final thoughts
If you've followed the steps in our guide on how to start a blog, your new WordPress blog should be online and available to everyone.
Oh, and before you go: be sure to check out our wide range of tutorials and guides - and good luck - keep learning!
If you have any questions at your disposal on how to start a blog, feel free to leave a comment below.
