LinkedIn is a social network with a incredible potential, aprende en este tutorial de CursoWpress a vincular LinkedIn y WordPress para que le saques provecho.
What is LinkedIn?
LinkedIn is a social network with a professional approach. In it everything is oriented to business and employability. Por eso es la red social favorita de las compañías y de ciertos sectores relacionados con la tecnología y la Web.
En ocasiones hemos mencionado la relevance of the social networks in the administration and positioning de una web. And we have mentioned how you can take advantage of those social networks of general use. Those social networks orientadas a todos los públicos (FaceBook, Twitter, Instagram, Youtube). Pero si eres webmaster, experto en SEO, blogger, copywriter, LinkedIn is your social network.
Why is it important to link LinkedIn and WordPress?
For this, as for almost all questions, there is more than one answer. The short answer (and the one you want to know) is:
500,000,000 users.
Yes, we are not wrong putting other zeros. You read that right, LinkedIn has to date 500 million users.
And if we add to that that unlike users of other networks (such as FaceBook, Instagram, Twitter, which are used, say, by more general audiences) LinkedIn users are directed directly to the job, the business and the technology, the profit increases by two.
Why?
Because if yours is the technology and business you have a large part of your audience, publico target, clients and potential contractors in the same space.
In such a way, that if you are one of those who blog in order to enhance your professional profile. Position yourself how expert in a certain sector and become Referrer and on brand. LinkedIn is great for you.
Before linking LinkedIn to WordPress
There are certain basic principles that will help you boost your profile from LinkedIn. Which is convenient if you are looking link it to you Blog in order to take advantage of it. We share with you some tips. Although it will not be difficult for you to continue finding resources to make your profile stand out.
- Make sure you profile be visible. To do this go to the privacy settings.
- Complete all information fields.
- Apply what you know about URLs to Url de tu perfil de
- Add information in different formats. Come on, add a couple of texts at the same time links, some images, a video, a slideshow. At the same time you can add a background to your profile (we recommend that you match the brand identity of your blog).
Link LinkedIn and WordPress
If at this point you want to bring the best of professional world and from technology to your blog, you are in luck. We explain different options that exist to link LinkedIn and WordPress.
The official plugins
The first choice for link the social network on your website comes from the developers themselves.
Is that the same people from LinkedIn puts at your disposal a series of tools potentes. Puedes entrar a ellas por medio de del siguiente link:
developer.linkedin.com/plugins
To make them work in WordPress you must:
- We enter the link of the tool you need (we will use Compartir)
developer.linkedin.com/plugins/share
- Once there we add the Url that we intend to share. We select the language of our site. We press the button: Get Code
- We copy the code.
- We return to our WordPress dashboard and follow the following route:
Apariencia > Widgets
- We select a Code widget. We drag it to activate it in the section of the page where we want to show the Share button of LinkedIn. We paste our code. And ready.
We already have a share button for LinkedIn on our website. The same dynamic works for the rest of the LinkedIn tools. And although from the same social network we have the possibility of link it with WordPress at the same time they exist plugins that fulfill more specific functions. Plugins like:
WP LinkedIn
What makes it possible for you to add LinkedIn buttons a cualquier post o página de tu WordPress usando shortcodes. Shortcodes are available for:
- LinkedIn profile
- recommendations
- LinkedIn card
- Profile picture
WP LinkedIn Auto Publish
When you have a blog and at the same time you have several social networks it becomes a nuisance to publish and update everywhere. WP to LinkedIn Auto Publish It makes your job easier by automating the publication from your blog to your profile.
LinkedIn Login
East plugin te posibilita aumentar la tasa de interactions and comments on your WordPress blog. So let your visitors log into your site using their LinkedIn profiles with just a few clicks.
LinkedIn Company Updates
Another plugin that works with Shortcodes. This shows your company's profile updates.
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