Al crear su sitio Web, es fundamental incluir tanto una marca llamativa como un contents atractivo. Luego de todo, cuando un client visita su sitio, desea que se forme una impresión positiva de su compañía y la recuerde más tarde. A pesar de todo, esto es más fácil decirlo que hacerlo.
The good news is that WordPress tiene muchas herramientas excelentes para crear un sitio web con una marca sólida. Todo lo que se necesita son unos simples pasos, como elegir el tema correcto, llevar a la práctica un Logo personalizado e incorporar canales de contacto claros.
En esta publicación, analizaremos el proceso de creación de un sitio de WordPress que represente efectivamente su marca. ¡Hagámoslo!
Why it is important to create a strong brand for your website
A strong brand helps your audience remember your company. Consistent and clear branding enables new customers to know what to expect and helps past customers recognize your content and products elsewhere.
A la vez, su sitio web es una parte fundamental de su marca. Como tal, debe contener todos los mismos items de marca que usa en otras formas de medios e incluso en materiales físicos. A modo de ejemplo, Facebook define su identidad no solo con un logo, sino al mismo tiempo usando un tono específico de azul.
When someone sees this logo and this color combination, they are probably thinking of Facebook. Of course, that's just one example. At the same time you can consider the Apple website.
Apple is known for its austere and simplistic brand. The website features striking images offset by a lot of negative space. At the same time, its content is easy to navigate, mainly considering its wide range of products.
Maintain a strong brand like this on all platforms, including your website, can increase revenue by 23 percent. And what is more, 71 percent of consumers Expect the same experience with your brand whenever they find it, which means it will give them what they want.
In other words, it is critical that your website represents your brand. When implemented correctly, this not only sets you apart from the competition, but at the same time helps you connect with your customers and build lasting relationships.
How to build a branded WordPress website (in 5 steps)
Por suerte, cuando se trata de la marca de su sitio web, WordPress hace que la tarea be más fácil de lo que podría esperar. Antes de que pueda comenzar, primero deberá configurar un sitio web de WordPress si aún no lo ha hecho. Una vez que haya hecho eso, puede comenzar a agregar algunos items clave de marca, comenzando con su tema.
Step 1: choose a theme with lots of branding options
When choosing a theme for your website, it is important to choose one with the right branding options. With the correct theme in place, you can more easily incorporate the branded items you want.
Of course, with so many options available, it can be difficult to decide on one. Regardless, a good place to start would be with our Total theme. It offers almost everything you need, including the location of the logo and the Team and About us pages.
At the same time, this theme has the essential customization options to create a unique brand. As an example, you can use the slider on the home page to display images of team members, products, or your company location. At the same time there are many design options you can make when it comes to colors, fonts, designs, etc.
Once you have selected a theme, you can install it on your WordPress site. Start by going to Appearance> Themesand then selecting Add new at the top of the page.
On the next page you can search for a free theme or you can click on the Upload topic to upload a zip file for a premium theme you have purchased (such as Total). Then follow the onscreen instructions to install and activate it. After that, you can jump right into customizing your WordPress theme to suit your needs.
Step 2: create and implement a custom logo
Perhaps the most important brand element is your logo. For a visual medium like a website, this is fundamentally true. Your logo is one of the first things new visitors will see and the item they are most likely to remember even after they have left your site.
When it comes to creating one, you can either hire a professional or design a logo yourself. In fact, many companies use text logos or other very simple items, including WordPress itself.
If you choose to go the DIY route, there are plenty of free tools you can try. As an example, you can use free web fonts and a graphics program, such as Inkscape or GIMP. Of course, this method can be difficult and time consuming, and it is not for everyone.
One of the easiest and most effective ways to create a logo is with a logo creation service like Look a.
With this functionality, simply enter your company name and select your style preferences, and it will generate custom logo options for you. From there, you can tweak and customize your favorite until it looks just right. This is more affordable than hiring a designer and still allows you to make your own custom changes.
Once you have your logo, you will need to place it on your website. To do this, go to Appearance> Customize in your WordPress dashboard. This will take you to the WordPress Customizer. From there, navigate to Header> Logo (Please note that your options here may vary depending on the theme you are using.)
Aquí puede optar o cargar su archivo de logotipo (así como personalizar un logotipo de texto si así lo prefiere) para que aparezca en el encabezado de su sitio. Desde luego, al mismo tiempo puede agregar su logotipo a otras ubicaciones clave, incluidas las áreas de widgets, como el pie de página y la barra lateral de su sitio.
Step 3: create important pages to increase brand credibility
Although your company name and logo are important, your brand is much more than those things. At the same time it is your story and your content.
This is why many brands unite around certain causes or focus on solving specific problems. Customers feel much closer to a brand if they can relate to it or its founders in some way. As an example, if you started your company in a garage or had other humble beginnings, you'll want to tell your clients about it. Everybody loves a success story.
For this reason, you About us it is another important addition that can add value to your brand. It helps to develop the credibility of your company. As an example, the About us The Kettle Fries website web page explains how the company started in a van.
Otras páginas importantes para incluir en su sitio web son una página de contacto, un Blog and a briefcase de su trabajo (o lista de productos). Para cada página clave, piense detenidamente cómo se alinea su contenido con su marca. Cíñete a tu esquema de color en todo momento y solo incluye contenido que coincida con el mensaje y los valores de tu marca.
When you need to create a new page in WordPress, go to Pages> Add New. From there, you can customize it as much as you like.
Be sure to include the title of the page you are creating, such as About us. Then you can tell your brand story below and add lots of images and other visual items.
Step 4: Include lots of ways for visitors to get in touch
Es fundamental que los visitantes de su sitio siempre tengan una forma clara de ponerse en contacto con usted. Este puede parecer obvio para un sitio web comercial, pero es posible que se sorprenda de la cantidad de sitios web que no lo hacen correctamente. A la vez, es una parte clave de su strategy general de marca.
Desde luego, la mayoría de los sitios web tienen una página de contacto vinculada en el encabezado o en el menú principal. A pesar de todo, incluir algo más que este elemento puede ser una técnica eficaz. A modo de ejemplo, Neil Patel ofrece muchas vías diferentes para llegar a él, como los botones de llamada a la acción (CTA) en el medio de las páginas importantes.
This helps make the process as easy as possible for your visitors. You can include multiple ways to get in touch, such as an email address, a phone number, and live chat options. At the same time, you can consider social sharing features, contact forms, and even email marketing.
To add items like these to your WordPress website, it helps to find a dedicated plugin. Contact form 7As an example, you can create a simple but elegant way for visitors to get in touch. After installing and activating the plugin, you will have a new Contact in the WordPress admin sidebar.
To add an item to your contact form, place your cursor where you want and then choose what you want to add from the selections above.
On this screen, at the same time you can configure the attributes of the field that you are adding to your contact form. When done, click Insert label. Then select Save, and a shortcode will be created that you can copy and paste wherever you want on your website.
Step 5: boost your brand with content, content, content
El contenido es la fuerza impulsora de muchas marcas. Cuando se trata de ejecutar un sitio web exitoso, su contenido se puede utilizar para atraer clientes potenciales, así como para fomentar el SEO.
Es es por esto que que muchos sitios web incluyen un blog como parte de sus esfuerzos de marca. Un blog es una excelente manera de generar contenido nuevo y atraer traffic a su sitio. Puede comenzar creando una página de blog en su sitio web, lo cual es simple si usa WordPress.
In fact, many themes (like Total) come with a predesigned page for your blog. To customize it, go to Appearance> Customize from the WordPress dashboard. Then click on the Blog section to start customizing.
With Total there are tons of built-in options for customizing your main blog archive and posts (when you go to youritio.com/blog or when you insert a blog post grid or carousel using the theme's page builder), as well as your individual individual post page layouts.
En lo que respecta al contenido, intente escribir publicaciones que se alineen con su marca general. Puede hacer esto creando contenido de calidad que le guste leer a su público target. Otras formas de mejorar su contenido incluyen llevar a la práctica una estrategia sólida de keywords y utilizar Google keyword planner to find terms that are both competitive and relevant to your brand.
Branding your website is one of the most effective ways to connect with your customers. After all, your brand is what they will remember and what will keep them coming back to your business when they need the type of products or services you offer.
Have a question about building a strong branded WordPress website? Ask in the comment section below!
