Much water has run under all bridges since Larry Page and Sergey brin they founded over there in 1998 a company called Google.
There was no PageRank.
At the same time you will remember that nobody talked about Search Engine Optimization. Ni de monetize webs con advertising.
Google AdSense. Poof, not to mention.
En el mundo anterior a 1998 ningún entusiasta de la Web —ni el más puntero— ponía en su hoja de vida que era un experto en SEO. Because that didn't exist.
And it is that in those days nobody associated penguins and pandas with algorithms of the search engines.
The search engines were imprecise. The internet was different. And nobody saw Google as a future colossus.
Much has changed since those days.
Today Google it's huge. The Internet at the same time changed and without any doubt Google has something to do with it.
Now in this present we all somehow work with a tool made by Google.
Why use google tools?
Because it is difficult to conceive of the internet without them.
No existe ningún proyecto web, bien be personal o de compañía, que no tenga en cuenta al referido buscador.
Most of the profits created by the duo's company Page and Brin they are taken as industry standards.
It is that we do not know the first serious webmaster (who claims to be) who does not use Google analytics.
We already told you a while ago when we taught you cómo configurar Google Analytics para tu Blog WordPress:
If you want your online project to be measured under real parameters, then link it to Google analytics Is the best option. And it is that this tool not only helps you measure specific metrics -which we will mention later and that at the same time you can find, in more detail, in the WordPress online course– but at the same time you can create filters specific to analyze the traffic de tu página web como un profesional.
But Google analytics It is not the only tool that you can take advantage of within your website, blog or WordPress-based projects.
We share with you a series of google tools que te ayudaran en la vía del webmaster. A la vez te enseñamos cómo integrarlas en tu WordPress.
Google Search Console - Google Webmaster Tools
Google Search Console (formerly known as Google Webmaster Tools) is a very powerful free tool. With Google analytics forman una dupla imbatible que te ayudará con las métricas y el positioning en buscadores de tus proyectos en la web.
That means yes, the Google Search Console it is a key piece in SEO.
In case you have any questions at your disposal, the same people from Google define their Search Console What:
“…un servicio gratuito ofrecido por Google que te ayuda a supervisar y a mantener la presencia de tu sitio web en los resultados de Google search"
Clearer impossible.
How to configure Google Search Console in WordPress
Note: To configure the Search Console you must have a Google account.
- Enter to https://www.google.com/webmasters/tools/home
- Select the option: Add a property.
- Copias o escribes la Url de sitio tu web.
- We press the button: Add.
Now you need to prove that you are the owner of the website that you added to the console.
Google offers you several options, it even recommends a method. We, who want to make life easier for you, recommend another:
The method of La Label HTML
On the page to verify ownership.
- We select: Alternative methods.
- Later we click on the HTML Tag option.
- We copy the label it's a line of code like this:
- In the WordPress desktop of our website we follow the following route: Appearance> Editor
- Choose: topic header or head.php.
- Paste the sticker as shown in the picture.
- We press update the file.
- We go back to Google Search Console.
- We select verify.
A green check will appear. The Google Search Console in our WordPress.
There are other Google tools that we can take advantage of.
Google maps
Seguro en algún momento tu o algún client ha necesitado mostrar el mapa de su oficina o negocio en la página web.
With the plugin WP Google Maps you can easily integrate it. It is fremium and is available in multiple languages. Including Spanish.
Google translator
One of the frequently asked questions is How to put my page in multiple languages?
One of the usual recommendations is to install this plugin Google Language Translator.
With it you will get the power of Google translator in your WordPress.
Tan fácil como instalar, activar y copiar el shortcode del plugin en la pagina o post donde quieras mostrarlo.
In conclusion
If you want to get the most out of these and other tools from your page or blog, you have the best online WordPress course in Spanish with which you will become an expert. Sign up now.
