We who are internet enthusiasts like many things about the web. But if there is something we like about web pages, as well as what is already known, it is that many analogies can be used to describe them.
The most used analogy to describe them, without any doubt is the one that says that a web page is like a house.
We even repeat it all the time. And it is that rhetoric and poetry apart. A web page and a house bear (when well done) several similarities.
- Are organized structures (In most cases).
- They have well-defined and compartmentalized items (rooms, pages).
- Each compartment fulfills a specific function.
That is why we speak of web architecture to refer to the design, organization and distribution of items, pages, functionalities, structure and links within a website in order to user experience.
But not everything is functionality and visitor experience because additionally the web architecture has a close relationship with it. SEO positioning.
Yes, the web architecture as almost everything we do (or stop doing) on a page or blog plays a non-negligible role in what we know around these parts as Search Engine Optimization.
A subsection: in case you feel that you are entering deep waters very quickly or perhaps there is some concept that is not entirely clear to you at this point in the article. Quiet.
If you are starting in SEO or you want to refresh some concepts, you can take a look at our previous articles on the subject:
How we are passionate about SEO and we live writing about it, we tell you the reasons why architecture enhances it.
Why good architecture favors SEO
There are several reasons why a well-executed web architecture helps the positioning. Among those many reasons we can mention that an effective web architecture:
Make your website trackable
All that search engines do is Track the web pages. They scan the content of your website or blog page by page, post by post through the links and add it to a directory. This directory is a kind of massive index that contains the entire internet.
The results returned by the search engines are extracted from that index based on the quantity and quality of the links on your website (inside and outside of it) and its traceability.
For a page to be added to that index (indexed) must be crawled by search engines, to be crawled it must be traceable.
How to make your website trackable
To ensure the traceability of your website, the first thing to do is to guarantee a site structure or architecture that is friendly with search engines but especially with users.
At the same time your web page must be added to the Google Search Console.
From there, apart from facilitating the tracking tasks, you can easily:
- Make improvements to the HTML structure of your website.
- Create and upload a Site Map or Sitemap.
- Check if they have occurred errors during crawl of your page or blog.
If you still do not have your website integrated into the Google Search Console do not worry. We prepare an article where we show you in detail how you can do it.
How to integrate Google tools into your WordPress
Facilitates indexing
In the previous point where we talked about the traceability we mentioned the indexing and it is that they are closely associated.
As you know, indexing is the inclusion of a website in the search engine index of websites. In this circumstance in the Google index. Indexing is performed by robots during the tracking or crawling.
Indexing is highly dependent on how optimal the web architecture is.
It becomes more navigable
It usually happens to many web masters, bloggers or digital entrepreneurs who want to appear highlighted in the SERP Search Engine Results Page (Google search results). Then all your actions are aimed at making your page more attractive in the eyes of robots and google algorithms and they forget about the users.
SEO depends and is largely due to users. The web architecture when it is focused on facilitating the browsing experience will guarantee us higher recurrence of visitors, longer stay time. In short, users are happy with the content we share on our website and its layout.
In conclusion the web architecture and SEO positioning they are long topics. If you want to enhance your knowledge of web development, web positioning and everything related to the world of WordPress, sign up for the best online course in Spanish from the best content manager.
