Shorten URLs! Top 13 URL Shorteners

In this article I will make a complete guide of what I consider as mejores acortadores de Url, y te enseñaré cómo utilizarlo en las diferentes redes sociales como Twitter, Facebook, etc., pero al mismo tiempo te mostraré cómo interpretar la analítica de nuestros artículo y los de nuestra competencia que usan este mismo acortador de URL.

So that be una guía muy práctica, he realizado una mini guía de Bitly, que es el acortador URL que utilizo normalmente y donde te enseñó cómo sacarle el máximo partido a la herramienta, dado que existen muchos aspectos analíticos de los que nos podemos beneficiar de usar esta URL shortening tool.

What is a URL shortener or link shortener?

A shortener is a program or tool that allows us to beautify and give a more friendly format to the urls that we share daily on Social Networks.

The fact that we can narrow down the urls can be very useful on social networks like Twitter where we are limited to only 140 characters.

What are URL shorteners for?

It is essential that if you are looking to work on your presence in Social Networks, you get used to using at least one program to shorten links and this is so because:

• We reduce the characters of the URL and thereby gain space to be able to use and improve our tweets.
• Para realizar un mejor seguimiento de las estadísticas; clics, usuarios más activos, visitas por día, canales y países de procedencia el traffic.
• Para poder analizar la competencia que los usa y ver el impacto en clics que está tenido un post.
• To personalize and make our URLs more attractive, this can be especially useful in our classes, conferences, congresses, etc., but we can use it at the same time for very elaborate publications such as an ebook.
• Nos permite programar desde el propio acortador, pero tengo que decir que yo prefiero hacerlo desde buffer o hootsuite.

2 Very useful tricks using the bit.ly and goo.gl shorteners

Si tu competencia utiliza acortadores bit.ly o goo.gl, puedes conocer cuanta gente ha hecho click en estos links de la próxima manera:

In the bitly shortener add a + sign at the end -> bit.ly/1Y0iVXw+

¿Qué te han parecido estos trucos usando el acortador bit.ly y el acortador de Google?

You have a practical example of how to use these 2 tricks in this video, you just have to put the video in 1 hour and 13 minutes and hit play.

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Shorteners and SEO

There is practically no updated information or study that helps us to see how much authority the link shortener transmits and how much it remains for its use, but what is certain is that if we analyze the bitly shortener we will be able to see very practical data.

In the last year this link shortener has gone from 5 million to more than 15 million links that point to the page with an increase of almost 200%, and I repeat in just 1 year.

Si analizamos cuantos de estos links le está transmitiendo autoridad de domain a Bitly vemos que la mayoría con más del 70% de links dofollow.

This in the end results in us that together we have helped create a domain with a gigantic authority, as you can see in the next image.

Best Pages to Shorten URL

Bitly

Bitly is undoubtedly the most used URL shortener and it is the one that from the beginning I chose to shorten my links in Social Networks, at least it was until it gave me a few months ago for using buffer as the main tool to program my tweets, it is because That is why the clicks that appear in this graph are very low since I use it very little now.

Aún cuando Bitly se puede usar sin tener que registrarse, yo te sugiero que lo hagas porque accederás todas las funcionalidades que esta herramienta te puede aportar a tu strategy from social media, siempre desde una óptica analítica.

Once you have registered and have access to your account, I suggest you spend 2 minutes correctly configuring your Bitly account:

1.- Access the configuration by clicking on Settings.

2.- Customize your profile and make sure your email is verified.

3.- In the security chapter we will be able to add a new layer of security, adding our phone, device, mobile device, so that they can send us a code to verify our phone.

At the same time in this chapter we will be able to see the ips and location of the last accesses to our bitly account and thus be able to identify if someone is accessing our account from another location.

4.- In the chapter on sharing we will be able to connect our social profiles.

✓ Features

• • You can see the tracking of the link usage statistics.
  • Puedes personalizar los links para eventos o digital products.
  • At the same time you can analyze the statistics of the shortened links of your competitors.

 

 

Tiny.cc

Tiny.cc is a free tool you will be able to shorten links, and convert it into a QR code if you prefer.

A diferencia de Bitly no necesitas registrarte para ingresar a las estadísticas de tráfico Web.

The urls can be customized and shared to Facebook and Twitter.

The only bad thing, and it is to put a downside to it, is that the commercial promotion on your page is somewhat intrusive and annoying, especially when it is a tool that you are going to use regularly every day.

Is.gd

Is.gd is a very simple application without registrations. The urls are very short as it is a domain with so few characters.

The downside is that the statistics are very simple, and we can only see them independently.

Ow.ly

Ow.ly is a very easy to use link shortener, you enter the url address and the security code, and you get the shortened link.

Another positive aspect is that it is integrated with Hootsuite. If you sign up via Twitter, you could upload images, Word, pdf and link to your shortened URL.

You will only be able to use this url shortener from the Hootsuite tool, which is a complete social media post management suite, even though I personally prefer buffer to schedule my social networks.

Google URL shortener

Acortador de links de Google y en mi opinión uno de los más profesionales, dado que lograremos llevar una completa medición a través de de Google analytics.

With this Google URL shortener you will be able to reduce any link without prior registration.

If we register, we will be able to consult all the analytical data such as clicks, sources, countries, etc., even though they will not be as complete as its great competitor Bitly.

A diferencia de Bitly es una herramienta que controla muy bien spam y los spamers.

Trim

Trim is undoubtedly one of the most unknown shorteners in the online world but you should have it try it because it sure surprises you.

Characteristics:

• Custom domain.
• Follow-up analytics.
• Completely free of charge.

Metricool Shortener

The metricool social media tool incorporates a link shortener for the content you want to share or programs on your social media profiles.

Characteristics:

• Very easy to use.
• Es ideal al estar integrado en la herramienta de programming de publicaciones en redes sociales.
• We will have access to the usage statistics of these links.

ADF.ly

ADF.ly es un acortador que se usa para monetize y ganar dinero con el tráfico obtenido.

The bad thing is the commercial promotion that includes it, sometimes it is too invasive and annoying.

Pygmy

Pygmy es una muy buena opción para acortar dirección dirección dirección url, dado que es una herramienta muy fácil de usar y gratuita, dado que es de Open Source.

Characteristics:

• Open source tool.
• We can add password to shortened links.

Shorte.st

Shorte.st es un servicio sin costes para acortar URLs. Tienes a tu disposición de una API y diferentes opciones a usa.

Se usa principalmente en sitios de loyalty y marketing, dicho de otra manera enfocados a la monetización y ganar dinero por internet.

Kutt.it

Kutt.it is a free and open source shortener.

Characteristics:

• If you create an account you will be able to enter the link statistics.
• Customization of the shortened link.
• We can add a password to add privacy to the link.

Smart URL

It is a URL shortener that is gaining more and more followers in the United States.

Without a doubt, it is a tool with which shortening URLs becomes an easy and simple task.

Smart URL at the same time allows you to customize your shortened URL as in previous tools.

Allows you to create shortened URLs for web or mobile devices.

At the same time you can add a description of the shortened URL. As well as adding multiple URL managers.

A las empresas les permite la oportunidad de usar el Retargeting.

Finally, it allows you to enter some basic statistics of your shortened links.

Without any doubt, it is a free tool to shorten URLs that we must take into account.

Bridge URL

URL shortener very equivalent to the previous program and that will allow us to add a series of urls in a single link.

Advantages of shortening URL

There are many pros and cons of using URL shorteners, but here are some of them:

1. URL length is very important on Twitter: It is for this reason that we need to shorten the URL, since in this way we will be able to write more content in our tweets.
2. More complete analytics: The shorteners have evolved so much that they allow you to enter complete analytics of the shortened links, but not only based on the clicks obtained but also indicating their social origin (Facebook, Twitter, etc.), as well as the country of origin in many other things .
3. Better visual appearance: “Los chorizos” de dirección dirección dirección url impactan negativamente a nuestra imagen de marca en el medio social.
4. Better customization: You will be able to customize the URL to your liking
5. You will be able to analyze the competition: The public use of these links shared on Social Networks makes it an effective tool to see the social popularity in clicks of a certain link, long before we publish it. At the same time we can use it to analyze the social traffic of other blogs similar to ours.

Disadvantages of shortening URL

1. Long life ?: Since they were born a few years ago, dozens of URL shorteners were created, which with the passage of time and years, many of them were closing their service leaving many urls without working, or what is worse, the domain became a adult service.
2. Distrust: Not seeing the url address where you click can generate some mistrust, hence the most popular shorteners have advantages over other cutting tools that start now.
3. Spam: If the domain of the tool that you used in the urls you wanted to shorten is considered spam, automatically all your links will be spam with the following damage to your brand image on social networks.