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The meta descriptions They are always present on every page or article.  Learn with us to create effective meta descriptions.

SEO it is undoubtedly like the universe itself: infinite and constantly expanding.

And it is that every day search engines (Google) seem to take into account more items and factors to privilege with positioning some sites over others.

Meta descriptions and on-page SEO

The meta descriptions are part of those items that crawler spiders of search engines examine for rank sites.

As a meta description is an element located within the architecture of each page, each time we create a meta description we are doing what is known as SEO On Page.

What is a meta description?

A meta description or meta description is a snippet of text from around 150 characters where the content of the page or article is summarized. Is this the description the text that shows the search engines in the results.

How to add a meta description to my WordPress page?

exist various methods to create meta descriptions within WordPress. Below we show you the best.

Add WordPress default description

one of the first customizations or adjustments that must be made to a website (blog, ecommerce) based on WordPress is to add a description.

To add this description we must follow the following path on our WordPress desktop:

Settings > General

There we add a short text to tell the  visitors what's up our site.

Clever.

now our website has description.

But high. Not so fast. Don't sing victory.

That description that we added from the General adjustments I don't know indexes.

Or that is to say that description does not appear in search engine results.

This is why it is necessary to add a description using code, modifying the file header.php from our WordPress installation.

Warning:

Remember that before tinkering with the code and modifying the files of your website it is important create a backup.

Don't worry. In case you don't know how to create a backup we prepare a tutorial where you will learn to create a backup.

Once created the back we can get down to work and hit the next method to add meta descriptions.

Add meta description to WordPress using code with meta name

  • First of all make sure that you website is supported.
  • Open a text editor for programming (Notepad ++, Sublime Text or Atom).
  • Copy on your text editor dedicated for programming tasks the following lines of code:

  • Modify it by adding a description that fits your site. Replaces the Here is the description of your website with your text.
  • In the last part of the tutorial you will find some tips to write effective and powerful meta descriptions.
  • Select and copy your description.

Tutorials, tricks, tips and the best WordPress course in Spanish.»/>

  • Now open your WordPress dashboard and follow the path below:

Appearance> Editor

  • So choose: topic header or header.php
  • Paste your description with tags meta name after and before that .
  • Finally click on the update file button.

And ready.

Now we have a indexable meta description which will be valid for beginning from our site. But we need meta descriptions that serve for each page with static information and for each of articles or posts from our blog.

For this we will use Yoast SEO.

 Add meta descriptions to WordPress using Yoast SEO

Yoast Seo Plugin wordpress

Plugins for SEO work there are lots of them. but of all Yoast SEO it is essential.

although add meta descriptions with the help of the Yoast it has no greater mystery. You don't have to use code or follow complicated procedures. There are a few principles that will make your more effective meta descriptions.

How to make effective meta descriptions

1. Take care of the extension

At first Google showed only 160 characters, now display 320 characters. Do not pass. A couple of lines will be fine.

2. Avoid clickbait

With how much the experts repeat to you that a meta description should have hook. You may be tempted to make a misleading offer. Avoid that at all costs.

3. Tell them what it's about

That is the big “secret”. Tell in short sentences what the post/page is about:

Meta descriptions are always present on each page or article. Learn with us how to create effective meta descriptions.

  1. use keywords

use the keyword with moderation, naturalness and good taste. Do not pass. Nothing Keyword stuffing.

  1. Add a call to action

It is not about putting a button in the abstract. Is about make an invitation explicit:

  • Learn with us…
  • sign up to our course...
  • Known all about what are plugins for WordPress…
  • Can you imagine being able to link Instagram on WordPress? It's possible…

In conclusion

Meta descriptions are an important element within the positioning from a blog. With the tips that we share with you in this tutorial you will be able to improve yours and create more effective descriptions.

Do you want to continue learning?Sign up for the best WordPress course online and in Spanish.

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