Lanzar un nuevo Blog puede ser difícil, sobre todo debido a que es todo, bueno, nuevo. Una parte clave para avanzar posteriormente del lanzamiento es poder rastrear y monitorear su progreso utilizando factores medibles como el traffic y las métricas de audiencia.
Surely you have heard the old man say «you cannot know where you are going until it is essential it is important that you know where you have been. » Esto es cierto durante toda la vida y en muchas circunstancias, pero se aplica sobre todo al tráfico de WordPress. Debe realizar un seguimiento de sus estadísticas, ver lo que está haciendo bien (o mal) en el tráfico de su sitio Web y después hacer ajustes para aumentar el tráfico.
Why you should keep track of your website statistics
Analytics are a great way to see who you are visiting your site, when visit during the day (or night) and where en el mundo del que proceden. Este es un recurso importante para que realmente pueda optimize its contents a través la creación de artículos relevantes y específicos para que su audiencia se publique en el mejor momento.
Another important reason to use analytics is to see what your visitors are doing on your site and as su contenido está funcionando. Los análisis le posibilitan ver qué artículos obtienen la mayor cantidad de visitas, cuánto tiempo permanecen en ellos sus lectores, si o en qué enlaces hacen clic y la bounce rate relacionada (visitantes que salen sin leer). Estas son herramientas importantes para que pueda crear un mejor contenido al que responderá su audiencia.
¿Por qué utilizar Google analytics?
One of the most common ways to measure and control traffic is with Google analytics. Lo que tiene sentido: Google is he Search Engine número uno, por lo que, naturalmente, tienen la herramienta definitiva para ayudar a los usuarios a optimizar sus métodos de SEO. Al mismo tiempo es un servicio de análisis web totalmente gratuito que puede utilizar para rastrear e interpretar el tráfico de su sitio web. Con esta funcionalidad, podrá discover facts and trends related to your website that can help you better understand its performance.
There are many benefits to using Google Analytics, although it is primarily a key tool in determining how visitors use your site. As such, you can better analyze the performance of your content and at the same time notice trends such as a high bounce rate.
What you can do with Google Analytics
Google Analytics es una ventanilla única para todo lo vinculado con el tráfico y la audiencia. Con esta funcionalidad, puede recopilar datos sobre sus fuentes de tráfico, dispositivos, eventos y más. A la vez, hay muchas herramientas de informes para ayudarlo a ver los datos en un formato fácil de comprender, como gráficos, porcentajes, mapas y líneas de tiempo. De esta manera, puede ver de un vistazo qué publicaciones se están desempeñando, de dónde son la mayoría de sus lectores o incluso cómo un client pasa de su página de inicio a una compra completa.
There are tons of great features and reports - too many to go over right now. But you can get more information about Google Analytics by visiting their features and then find out how to use them through your free Analytics Academy online courses.
How to register in Google Analytics?
Signing up for Google Analytics is quick, easy, and free. You will only need a few things before you can register:
- A free Google account to use for your analysis
- A Google Analytics plugin OR acceso a su sitio web de WordPress por medio de de FTP OR a compatible theme (like Total)
The first step is click the button to register. Asegúrese de que la opción de cuenta nueva para «sitio web» esté seleccionada. Luego agregue un nombre de cuenta, nombre de sitio web, Url e información de su industria / zona horaria. Luego haga clic en el botón azul para obtener su ID de seguimiento.
You will then be presented with a tracking code for your website. Copy your code to paste in your preferred Google Analytics plugin (like one of the ones we share below).
If you prefer not to use a plugin that is completely fine, some themes like the Total WordPress theme include built-in Google Analytics support. As an example, Total has a custom action field where you can paste your code directly into the WordPress dashboard (you can see more details in the documentation). Or if it's more practical (and you know what you're doing), you can paste the code into your functions.php files using the following snippet:
<?php
add_action('wp_footer', 'add_googleanalytics');
function add_googleanalytics() { ?>
// Paste your Google Analytics code from Step 4 here
<?php } ?>The final step is go back to your Google Analytics account to save. Now you just have to wait a bit for Google to collect data from your website so you can start checking your statistics and reports.
The best Google Analytics plugins
You can definitely log into your Google Analytics account and browse through all the many (many, many) reports, charts, and other tools that are provided. To do that, you need to paste your tracking code into your WordPress theme or core files. Or you can make your life a lot easier by using a plugin. The following plugins take Google Analytics directly to your WordPress dashboard.
Google Site Kit
Cuando se trata de Google Analytics, no puede equivocarse con el complemento oficial de Google Site Kit. Con él, puede tener acceso fácilmente a todas sus herramientas de Google desde su panel de WordPress, que incluye Analytics (junto con Tag Manager, Search Console, PageSpeed Insights y más). Simplemente instale el complemento, haga clic para Connection service for Analytics, sign in with your Google account and confirm that Allow Site kit to access your analysis. Then all you have to do is click on the Configure Analytics button to finish. Everything that you would regularly log into Analytics to view is conveniently displayed on your WordPress dashboard.
If you want to learn more, we have a comprehensive Google Site Kit guide to help you get the plugin up and running on your WordPress site.
MonsterInsights Google Analytics
Google Analytics de MonsterInsights es una popular solución gratuita para integrar Google Analytics con su instalación de WordPress. ¡Simplemente agregue su código de seguimiento de Google y comience a conocer su tráfico! Hay opciones adicionales para rastrear demographic data, registrar enlaces salientes como visitas a páginas, personalizar el seguimiento de enlaces internos y más. A la vez, para obtener aún más funciones (y soporte), puede actualizar a premium para agregar más informes y seguimiento de comercio electrónico.
Google Analytics dashboard for WP
El complemento gratuito Google Analytics Dashboard para WP le posibilita mostrar métricas analíticas clave directamente en su panel de WordPress. Algunos de los informes incluyen el número de visitas, visitantes y visitas a la página que recibe, sus tasas de rebote y muchos otros.
Decidedly the biggest benefit of using the plugin is the ability to see your key metrics entirely within WordPress rather than logging into Google Analytics directly. This plugin includes several options so that you can view your Google statistics in real time from your dashboard. View many of Google's standard reports for your visitors, sessions, page views, bounce rates, and more. It's faster and lets you focus on the metrics that are really important to you, rather than having to go through a myriad of other (less important) reports.
How to interpret your Google Analytics reports
Definitely, having access to your analytics reports is useless unless you know how to use them. Some of the key reports you probably want to see are:
- Page views. One of the simplest reports that Google Analytics generates, it simply tells you how many times a page has been viewed. With this information, you can learn what is popular on your website and what you could do with a little work. This definitely doesn't tell you the whole story, and you will probably use it in conjunction with other reports.
- Traffic sources. Google Analytics can track where visitors are coming from, both on the web and in their geographic location. This metric can be key to measuring the effectiveness of marketing campaigns.
- Bounce Rate. Esto mide cuántos visitantes navegaron a su página de inicio y después se fueron inmediatamente sin interactuar con ella. Una tasa de rebote alta indica que las persons no se quedan para ver su contenido (¡lo cual es malo!). No obstante, una vez que be consciente de esto, puede explorar por qué está sucediendo.
There are plenty of other reports to look at in Google Analytics, and this article can't even begin to cover them all! You probably want to do your own research on what's on offer and check out a helpful Google Analytics guide or two along the way.
Is there an alternative to track site statistics?
Maybe you don't want to go through all the hurdles in setting up Google Analytics, or maybe you just don't like to trust third-party websites. No problem - you can still keep track of basic website traffic statistics on your own. Check out our recent guide to Matomo Analytics to see how you can keep track of your stats on your own.
Google Analytics can be used to generate a large amount of information about your site visitors and their behavior. Having this information can help you better evaluate your site's performance and allow you to set more specific site goals.
Do you have any questions about how to integrate Google Analytics with WordPress? Let us know in the comment section!
