Traffic Sources Concept
What are Traffic Sources?
Traffic sources are one of the most important aspects for any web page. These are the means of web traffic through which users reach a web page, which may be through search engines, direct, from social networks or other options.
Today, the sources are divided into four main main groups, which are the ones that we explain below:
- Search or organic traffic: all visits that access the web after finding it in search engines.
- Referral Traffic: visits that enter after having seen a link to the web, using it.
- Direct Traffic: users who access the web by directly typing the URL in the browser, as well as through means that Google cannot adequately categorize.
- Commercial promotion traffic: traffic that comes from external commercial promotion campaigns to link to the web and attract visitors (for example, Facebook Ads or Google Ads).
Based on these, those responsible for a page can establish what strategies to take to increase their visits or in which channels they enjoy a greater presence. Knowing the sources of traffic is very important to fine-tune and make the most of all the flow of visits, in fact, it is one of the main data that metric tools such as Google Analytics offer when it comes to knowing the statistics of a website.
What are traffic sources for?
Traffic sources are used to understand where users visiting a website come from. Thanks to this, at the same time, a team can check if the SEO techniques used are working by seeing what the search traffic is like, if their campaigns are being effective or even if they have a good backlinking strategy.
It is the way to know in which channels it stands out the most and, therefore, take better advantage of the available tools to enhance it, while others are improved so that the general traffic of a page increases.
Examples of Traffic Sources
Giving Examples of Specific Traffic Sources is not an easy task, but we can give some cases to better understand the concept. Let's think about the home page of our digital marketing agency, NeoAttack, and all the visits that come to it.
If a user searches the Google search engine for "best SEO agencies" and clicks on a result that leads to our website, we would be facing a case of Search Traffic. If, apart from this, one accesses by a tweet made public on social networks, it would be referral traffic. Any user who took our main URL (https://neoattack.com) and wrote it in his browser to access it, would be Direct Traffic.
More information on Traffic sources
In the event that you want or need more information about Traffic Sources, we can offer it to you. In the articles that we link below you have more details of interest, as well as other aspects related to this concept. We hope they're useful to you.
