Realizar un concurso en su sitio Web from WordPress puede ser muy valioso, pero al mismo tiempo puede ser un trabajo duro. Si se planifica y ejecuta correctamente, puede ayudar a aumentar su audiencia, aumentar el conocimiento de la marca y ayudar a promover y vender sus productos.
Pero, ¿qué debe tener en cuenta antes de realizar una competencia y qué tipo de competencia es la más adecuada para su proyecto? En este artículo, veremos algunos de los diferentes tipos de concursos que puede realizar, así como los mejores complementos de competencia de WordPress que hacen que el crecimiento de su audiencia be very easy.
The benefits of running a WordPress competition
Running a competition generates excitement and interaction among your website community. The rewards don't have to be huge, but if done right, the rewards for your business can be.
Collection of email addresses
Los concursos son una excelente manera de recabar direcciones de correo electrónico y una de las pocas ocasiones en que las persons están felices de separarse de ellas. A la gente le encantan los concursos divertidos y, más que eso, les encantan los regalos. Dar una dirección de correo electrónico para entrar a la posibilidad de ganar un premio es un pequeño precio a pagar. Mientras tanto, la lista de correo de su sitio crece y crece.
Grow your audience
An obvious result of a competition is that you can reach a wider audience, especially if you make the most of your social media channels. The more people who enter your contest, discuss it, and share it online with their friends, the more your website will start to grow and reach a new audience.
Improving your presence on social media
Los concursos son una forma popular de mejorar su presencia en las redes sociales. Comparta o ejecute sus competencias a través de de sus cuentas de redes sociales y sus acciones, me gusta y seguidores aumentarán rápidamente. Esto hará que su audiencia crezca en las redes sociales y, si es inteligente al respecto, ayudará a aumentar el traffic a su sitio.
Brand awareness
El marketing en redes sociales, a la vez de llegar a un público más amplio a través la realización de una competencia, contribuye en gran medida a aumentar el conocimiento de la marca. La emoción en torno a su concurso y el consecuente scope a nuevos consumidores que puede ocurrir ayudarán a aumentar el conocimiento general de su marca. Junto con eso, la competencia en sí y la interacción a su alrededor lo ayudarán a posicionarse como una marca seria y una autoridad genuina en su industria.
Promotion of your products
Contests at the same time are an awesome way to promote your products, especially if you base a contest on one of your products. This could be using your product as a prize, asking people to comment on a particular product, or sharing photos showing one of your products. Let your visitors and customers market your products for you through contests, sharing images and discussing them with a wider audience.
All of the above points should ultimately lead to an increase in traffic to your site and more sales or leads. However, this will only be true if you have thought carefully about the competition and have chosen the right type of contest for your site and audience.
Things to consider BEFORE starting the competition
Una vez que haya decidido ejecutar una competencia de su sitio web de WordPress, no se apresure a entrar sin un plan o strategy claros. Hay algunos puntos clave a considerar antes de comenzar.
¿Cuál es el target del concurso?
Think carefully about what you want to achieve when running a WordPress competition. Who are you targeting and, therefore, what kind of contest should you run? Do you want to grow your audience, increase your mailing list, promote your products or something else? Remember, in the long run, you can run more than one WordPress competition, this way choose one or two goals for your site's first contest.
Who is the target audience?
You must identify your target audience if you want your competition to achieve their goals. You want your contest to attract the kind of people who are likely to become customers, customers, or subscribers, not people who love competencies but are not interested in your niche.
The prize of your contest is important here. It doesn't have to be expensive, but more importantly, it should resonate with your target audience and relate to your products or industry. This will help attract the right clientele.
What kind of WordPress competition will you run?
The type of competition you choose to run should help tick the boxes to attract the right audience and achieve the goals of the contest. Think about the type of competition your target audience will be interested in participating in. As an example, at the most basic level, photographers organize a photography contest. But if your goal is to collect email addresses, make sure this is a prerequisite for entering the competition.
The different types of competitions you can do
Here are a few different types of contests you can run, as well as some of the best WordPress contest plugins that can help you manage them.
Note: Be sure to research the sweepstakes and lottery laws in your country, state, providence, county, city, etc. In some cases, there may be age restrictions, tax forms, or other rules and requirements that it is your responsibility to follow.
A photography contest
It is well known that people engage more with images online than text. So why not take advantage of this and organize a photo contest? Sharing images in a competition can be a great way to promote your products, since the competition can consist of posting an image of one of your products that is used or enjoyed. To increase engagement on your site, you can ask people to vote on the images to determine the winner.
Photo Contest Plugin es un complemento de competencia premium de WordPress. Le posibilita configurar un concurso de fotografía en su sitio de WordPress y ofrece una gama de opciones para que pueda adaptar el concurso a sus necesidades. Cuenta los votos e identifica al ganador por usted, eliminando toda la dificultad de organizar y ejecutar una competencia en línea con WordPress.
A WordPress comment contest
If you want to create a competition that encourages excitement, discussion, and engagement among your website community, you must install and run the free WordPress plugin. Choose the winner of the draw. Este complemento le posibilita ejecutar un concurso en su sitio que se basa en personas que comentan una publicación de Blog.
Just choose which blog post you want people to discuss and then offer a chance to win, selected randomly by the plugin, for anyone who chooses to comment. This type of contest encourages speech on your site and creates a strong interactive community.
Sharing the competition on social media
An awesome way to encourage people to build brand awareness and gain new followers is to hold a social sharing competition. This involves creating some kind of image or text and asking people to share and like it, for a chance to win.
Wishpond social contests es un excelente complemento gratuito de competencia de WordPress que le posibilita configurar un concurso para compartir en Facebook and Twitter. Ejecuta y supervisa la competencia por usted e incluso elige al ganador al azar.
Recommend a friend contest
InviteBox is a premium refer-a-friend WordPress contest plugin that makes it possible to run referral contests. But it comes with a 14-day free trial (which you can use to help launch a new website and then use different contest plugins later on).
When setting up a referral campaign with InviteBox You can direct your competition by rewarding those who refer your friends. People are often happy to refer a friend if they have a chance to win a prize. Meanwhile, your site benefits from promoting and sharing your business with a new audience.
A video contest
Online videos are what everyone is interested in right now, this way try to take advantage of that. Video Contest WordPress Plugin is a premium competition plugin that will help you set up and manage a video contest for yourself. Through video contests, you can promote your brand and products. Hopefully, people at the same time will share the competition and the videos on social media, which will help increase your audience.
Lotería WooCommerce
Or you could run an old-fashioned lottery. WooCommerce Lottery enables you to run your own WordPress lotteries using the power of WooCommerce.
After installation, you will be able to create a lottery in the same way that you would create any other WooCommerce product page. You can set a price tag for each ticket, which users pay to use any of the WooCommerce approved payment gateways that you have installed on your website.
Al mismo tiempo puede controlar todos los detalles importantes de cada lotería. Esto incluye las horas de inicio / finalización, el número máximo de entradas por Username y el número de ganadores. Al mismo tiempo puede especificar el número máximo absoluto de entradas disponibles. Para generar más emoción, incluso hay una gama de widgets animados, contando hacia atrás hasta el próximo sorteo.
When the lottery end time comes, the plugin will at the same time take care of all the things behind the scenes, including the selection of the winning tickets at random. After the draw, WooCommerce Lottery will at the same time send email notifications to the winners and, if you wish, to the non-winners.
Even though you can't use the plugin to withdraw cash, it can be used to give away great prizes, for example products stored in your eCommerce store.
Of course, there are many more types of contest services and plugins that you can use, but the ones mentioned in this article are definitely a good place to start. Think carefully about your type of website or business, the audience you want to attract and, most importantly, what you want to reach through your competition. Then choose the type of contest accordingly. Good luck!
How will you use contests to promote and grow your website? Share your thoughts in the comments below.
