Realizar un concurso en su sitio web de WordPressWordPress es el software de blogs líder en el mundo, y es concretamente fácil de utilizar y adaptable. Con WordPress, es factible crear con éxito sitios web con la ayuda de funciones ya predefinidas, sin mucho esfuerzo, y para proporcionar contenido como texto, imagen y vídeo. No se requiere conocimiento de HTML. WordPress además facilita la gestión y el mantenimiento de contenidos extensos. Al mismo tiempo de su fácil manejo, plus puede ser muy valioso, pero al mismo tiempo puede ser un trabajo duro. Si se planifica y ejecuta correctamente, puede ayudar a aumentar su audiencia, aumentar el conocimiento de la marca y ayudar a promover y vender sus productos.
But what should you keep in mind before running a competition and what kind of competition is best suited for your project? In this article, we'll look at some of the different types of contests you can run, as well as the best WordPress competition plugins that make growing your audience a breeze.
The benefits of running a WordPress competition
Running a competition generates excitement and interaction among your website community. The rewards don't have to be huge, but if done right, the rewards for your business can be.
Collection of email addresses
Los concursos son una excelente manera de recabar direcciones de correo electrónico y una de las pocas ocasiones en que las personsLas personas son personalidades imaginarias que representan a un determinado grupo objetivo. En el marketing online, las personas ayudan a entender mejor a los usuarios de un portal web o a los clientes de una tienda online. Concepto de personas Para que las personas puedan ejercer su efecto positivo, deben ser lo más detalladas viable. Esto conlleva un término exhaustiva de los grupos destinatarios para conseguir datos empíricos. La próxima plus están felices de separarse de ellas. A la gente le encantan los concursos divertidos y, más que eso, les encantan los regalos. Dar una dirección de correo electrónico para entrar a la posibilidad de ganar un premio es un pequeño precio a pagar. Mientras tanto, la lista de correo de su sitio crece y crece.
Grow your audience
An obvious result of a competition is that you can reach a wider audience, especially if you make the most of your social media channels. The more people who enter your contest, discuss it, and share it online with their friends, the more your website will start to grow and reach a new audience.
Improving your presence on social media
Contests are a popular way to improve your social media presence. Share or run your competitions through your social media accounts and your shares, likes and followers will grow rapidly. This will grow your audience on social media, and if you are smart about it, it will help increase traffic to your site.
Brand awareness
Social media marketing, while reaching a wider audience through competition, contributes greatly to increasing brand awareness. The excitement surrounding your contest and the consequent outreach to new consumers that may occur will help increase your overall brand awareness. Along with that, the competition itself and the interaction around you will help you position yourself as a serious brand and a genuine authority in your industry.
Promotion of your products
Contests at the same time are an awesome way to promote your products, especially if you base a contest on one of your products. This could be using your product as a prize, asking people to comment on a particular product, or sharing photos showing one of your products. Let your visitors and customers market your products for you through contests, sharing images and discussing them with a wider audience.
All of the above points should ultimately lead to an increase in traffic to your site and more sales or leads. However, this will only be true if you have thought carefully about the competition and have chosen the right type of contest for your site and audience.
Things to consider BEFORE starting the competition
Once you've decided to run a competition from your WordPress website, don't rush into it without a clear plan or strategy. There are a few key points to consider before starting.
¿Cuál es el target¿Qué es un objetivo?En marketing, un objetivo es el resultado que se pretende alcanzar en un periodo de tiempo, a través el uso de los recursos disponibles. Por tanto, se debe formular de una forma clara y hace falta que sea accesible y medible. plus del concurso?
Think carefully about what you want to achieve when running a WordPress competition. Who are you targeting and, therefore, what kind of contest should you run? Do you want to grow your audience, increase your mailing list, promote your products or something else? Remember, in the long run, you can run more than one WordPress competition, this way choose one or two goals for your site's first contest.
Who is the target audience?
You must identify your target audience if you want your competition to achieve their goals. You want your contest to attract the kind of people who are likely to become customers, customers, or subscribers, not people who love competencies but are not interested in your niche.
The prize of your contest is important here. It doesn't have to be expensive, but more importantly, it should resonate with your target audience and relate to your products or industry. This will help attract the right clientele.
What kind of WordPress competition will you run?
The type of competition you choose to run should help tick the boxes to attract the right audience and achieve the goals of the contest. Think about the type of competition your target audience will be interested in participating in. As an example, at the most basic level, photographers organize a photography contest. But if your goal is to collect email addresses, make sure this is a prerequisite for entering the competition.
The different types of competitions you can do
Here are a few different types of contests you can run, as well as some of the best WordPress contest plugins that can help you manage them.
Note: Be sure to research the sweepstakes and lottery laws in your country, state, providence, county, city, etc. In some cases, there may be age restrictions, tax forms, or other rules and requirements that it is your responsibility to follow.
A photography contest
It is well known that people engage more with images online than text. So why not take advantage of this and organize a photo contest? Sharing images in a competition can be a great way to promote your products, since the competition can consist of posting an image of one of your products that is used or enjoyed. To increase engagement on your site, you can ask people to vote on the images to determine the winner.
Photo Contest PluginConcepto de Plugin¿Qué es un Plugin?Un Plugin es un fragmento o componente de código hecho para ampliar las funciones de un programa o de una herramienta. En el ámbito del marketing digital, especialmente dentro del marketing de contenidos, es algo que se utiliza con mucha frecuencia dentro de entornos como WordPress, puesto que sirven al momento de contar con añadidos que hagan mucho más cómoda y completa la experiencia de plus es un complemento de competencia premium de WordPress. Le posibilita configurar un concurso de fotografía en su sitio de WordPress y ofrece una gama de opciones para que pueda adaptar el concurso a sus necesidades. Cuenta los votos e identifica al ganador por usted, eliminando toda la dificultad de organizar y ejecutar una competencia en línea con WordPress.
A WordPress comment contest
If you want to create a competition that encourages excitement, discussion, and engagement among your website community, you must install and run the free WordPress plugin. Choose the winner of the draw. Este complemento le posibilita ejecutar un concurso en su sitio que se basa en personas que comentan una publicación de BlogEl término blog se usa para describir un diario virtual en Internet. El autor de un blogger puede publicar posts sobre cualquier tema. Los posts suelen estar presente de forma cronológica. El estilo de redacción de un blog suele ser informal y se escribe en primera persona. No obstante, además son posibles otros estilos, por ejemplo en el caso de los periódicos online, en los que la atención se centra plus.
Just choose which blog post you want people to discuss and then offer a chance to win, selected randomly by the plugin, for anyone who chooses to comment. This type of contest encourages speech on your site and creates a strong interactive community.
Sharing the competition on social media
An awesome way to encourage people to build brand awareness and gain new followers is to hold a social sharing competition. This involves creating some kind of image or text and asking people to share and like it, for a chance to win.
Wishpond social contests es un excelente complemento gratuito de competencia de WordPress que le posibilita configurar un concurso para compartir en FacebookConcepto de Facebook¿Qué es Facebook?Facebook es una red social hecha por personas y pensada para conectar a personas. Es una de las pioneras de este sector, una de las primeras plataformas que llegaron a Internet con la finalidad de facilitar la comunicación entre usuarios de todas partes, compartir información y contactar con familiares lejanos, amistades o conocidos.Hoy en día, es la red más popular de todo Internet. Nacida en 2004 plus and TwitterTwitter es una red social en Internet que permite a los usuarios difundir información en tiempo real. La característica más notable de twitter solía ser su limitación de tweets a 140 caracteres, pero en septiembre de 2017 se incrementó a 280 caracteres. El único requerimiento para utilizar Twitter es la creación de una cuenta gratuita. Tweets Twitter contiene pequeñas piezas de información llamada tweets. Se puede escribir un máximo de plus. Ejecuta y supervisa la competencia por usted e incluso elige al ganador al azar.
Recommend a friend contest
InviteBox is a premium refer-a-friend WordPress contest plugin that makes it possible to run referral contests. But it comes with a 14-day free trial (which you can use to help launch a new website and then use different contest plugins later on).
When setting up a referral campaign with InviteBox You can direct your competition by rewarding those who refer your friends. People are often happy to refer a friend if they have a chance to win a prize. Meanwhile, your site benefits from promoting and sharing your business with a new audience.
A video contest
Online videos are what everyone is interested in right now, this way try to take advantage of that. Video Contest WordPress Plugin is a premium competition plugin that will help you set up and manage a video contest for yourself. Through video contests, you can promote your brand and products. Hopefully, people at the same time will share the competition and the videos on social media, which will help increase your audience.
Lotería WooCommerceConcepto de WooCommerce¿Qué es WooCommerce?Woocommerce es el nombre de un plugin sin costes pensado para integrarse en webs donde se utilice WordPress. Se caracteriza por facilitar la elaboración de una tienda online con la que el responsable de la web puede poner en venta prácticamente cualquier tipo de producto y por permitir que tanto el webmaster como los desarrolladores puedan llevar un exhaustivo control de la tienda sin miedo a plus
Or you could run an old-fashioned lottery. WooCommerce Lottery enables you to run your own WordPress lotteries using the power of WooCommerce.
After installation, you will be able to create a lottery in the same way that you would create any other WooCommerce product page. You can set a price tag for each ticket, which users pay to use any of the WooCommerce approved payment gateways that you have installed on your website.
Al mismo tiempo puede controlar todos los detalles importantes de cada lotería. Esto incluye las horas de inicio / finalización, el número máximo de entradas por usuario y el número de ganadores. Al mismo tiempo puede especificar el número máximo absoluto de entradas disponibles. Para generar más emoción, incluso hay una gama de widgetsConcepto de Widgets¿Qué son los Widgets?Los Widgets son una serie de pequeños programas que se usan para añadir funciones, simplificar o automatizar aquellas acciones que se lleven a cabo a menudo dentro de una web. Son herramientas adicionales, añadidos que se elaboran con la finalidad de hacer más fácil las labores de mantenimiento o inclusive de generación de contenidos dentro de cualquier sitio de Internet y que no han hecho plus animados, contando hacia atrás hasta el próximo sorteo.
When the lottery end time comes, the plugin will at the same time take care of all the things behind the scenes, including the selection of the winning tickets at random. After the draw, WooCommerce Lottery will at the same time send email notifications to the winners and, if you wish, to the non-winners.
Even though you can't use the plugin to withdraw cash, it can be used to give away great prizes, for example products stored in your eCommerce store.
Of course, there are many more types of contest services and plugins that you can use, but the ones mentioned in this article are definitely a good place to start. Think carefully about your type of website or business, the audience you want to attract and, most importantly, what you want to reach through your competition. Then choose the type of contest accordingly. Good luck!
How will you use contests to promote and grow your website? Share your thoughts in the comments below.
