Wondering how to use TikTok for your business? Looking for tips to increase your success on TikTok? In this article, you will discover 4 ways your business can be successful on TikTok.
The first thing you should know is your audience on TikTok?
TikTok is the latest trend on social media with more than 2 million downloads on the App Store and Google Play and more than 500 million monthly active users.
La plataforma consta de videos grabados por el Username de 15 y 60 segundos que permiten la edición e integración en la aplicación con los otros actores sociales importantes.
The largest demographic of TikTok users is between the ages of 16 and 24. But if you think TikTok is just a Gen Z fad, think again.
Desde su inicio en 2018, TikTok ha evolucionado desde una aplicación de creación de video destinada únicamente a que los usuarios expresen su creatividad a un paraíso de marketing y advertising.
Probablemente haya visto las formas en que las marcas usan Instagram para interactuar con los consumidores a través de publicaciones, historias, videos en vivo e IGTV.
TikTok allows brands to interact with users through video, only in shorter and smaller clips. In the last 12 months, brands have created accounts on the platform to explore and interact with consumers.
The appeal of TikTok for businesses is the large number of active users on the platform.
Todavía no está claro exactamente cómo funciona el algorithm, pero parece que es mucho más fácil que su contents de video se vuelva viral en TikTok que en otras plataformas de redes sociales.
En Tiktok, puedes encontrar a todos, desde persons influyentes y celebridades hasta políticos y el usuario promedio.
If your business is ready to give TikTok a try, here are four types of content to get you started.
# 1: Create own content on TikTok
Aunque tu marca be desconocida, puedes usar TikTok de manera efectiva para marketing. Todo comienza con la planificación de un excelente contenido y seguir estos consejos.
- Be authentic: Most social media users don't have access to expensive camera equipment or production budgets. They create content with their phones and their time, that's authentic to them. Take the same approach with your own content. By revealing the true personality of your brand, users will feel connected and relate to your brand, generating trust.
- Use the 2 magic ingredients: Las Mascotas y los Niños son los ingredientes que generalmente hacen que el contenido de TikTok se vuelva viral. Esto se debe a que los usuarios son mas jóvenes y hay más interés en ver videos humorísticos y entretenidos con niños y animales.Si tu oficina tiene una mascota, inclúyela en tu contenido. Y considera que uno de los hijos de un miembro de su equipo es bueno para un baile de desafío hashtag y grábalo!
Recuerda que TikTok no es el lugar para las primeras impressions y las sonrisas falsas. Es un lugar de auténtico entretenimiento, humor y diversión natural.
- Add your own touch: You don't have to struggle to find new and unique content ideas for TikTok. The platform is built on community engagement and hashtags, so all you have to do is find existing content and make it your own your way.
- Take part in hashtag challenges or trending dances and songs. If there's a trend in your niche about having a productive morning routine, show yours. Your unique brand story and personality will set you apart from others in the same category. See what's already hitting the app and put your own spin on it.
Before starting to create content, keep in mind at all times that TikTok is not a formal or super professional platform; It is a space for users and brands to experiment with trends, act silly and playful and show another side of themselves.
@bennythebullit us. ##gritty ##foryou ##ohnana ##ohnanana ##rookiethings ##buckleup♬ NANANA - __liene__
Tap the magnifying glass button in the bottom menu to open the "Discover" page, where you can view the best videos and #hashtags. Explore the videos to see how other users create your content.
# 2: Preserve and share contenido generado por el usuario on TikTok
While the nature of TikTok is fun, playful, and casual, it takes real thinking and creativity to produce content that meets that premise. Brands especially need to plan their content to get the best return on their efforts.
Nike has taken an interesting approach to TikTok. Instead of posting their own public video content, they are leveraging user-generated content (UGC). If you look at his TikTok profile, you will see that his account is private and he will have to request access to view the content.
Search the #nike hashtag to see the real magic of marketing. More than 929 million users have viewed the hashtag, and millions of TikTok posts include it. As you scroll down, you will see videos and GIFs of users wearing their Nikes, painting their Nikes, dancing in their Nikes, and more. This UGC is free advertising for the brand.
# 3: Advertise on TikTok
Like other social media platforms, TikTok is moving towards a monetized future where brands can pay to have their ads shown to users. The following are 3 ways TikTok allows you to pay for ads from within the app.
Brand acquisitions: estos anuncios aparecen en el feed del usuario antes de ver cualquier otro contenido del usuario. Se pueden vincular a la página de destino del anunciante y son exclusivas de diferentes categorías. Básicamente, solo se puede mostrar un anuncio en ese espacio para la categoría específica por día.
Native Ads: These video ads are played between user content. They can last between 9 and 15 seconds and include buttons. However, users can skip or scroll through these ads.
Sponsored hashtag challenges: los desafíos de hashtags son importantes en TikTok. Cuando hay un nuevo desafío en la página Discover, millones de usuarios pueden verlo y unirse. Su empresa puede pagar para patrocinar un desafío de hashtag y obtener un banner personalizado en la página Discover. Cuando los usuarios lo tocan, son llevados a videos que su equipo crea para explicar y demostrar el desafío, todo mientras promocionan su marca.
TikTok hashtag challenge example
Samsung used the Hashtag Challenge feature to push the UGC while announcing new features. When they launched their Galaxy A phones, they created the #GalaxyA campaign. Users were encouraged to add that hashtag when using their Galaxy A phone features for TikTok.
Cuando busque el hashtag, verá que hay más de 158 millones de visitas y toneladas de contenido de los usuarios que muestran las características. TikTok es una plataforma brillante para marcas que trabajan en diseño, tecnología y software para demostrar sus productos.
hashtag galaxya on TikTok
Brand lenses: design a TikTok filter related to your business. Users can select the lens by choosing a filter for their video and it will be live for 10 days. The lens is automatically included in the Top 10 Trends list and comes in 2D and 3D. TikTok is currently working on an AR version.
# 4: Promote content created by influencers on TikTok
Al igual que Instagram, Facebook and Youtube, su marca puede utilizar el marketing de influencer para ampliar su scope. Los influencers en TikTok tienen un número variable de seguidores y, por lo tanto, diversos grados de influencia. En general, cuantos más seguidores tenga un influencer, más caro será trabajar con él. Sin embargo, el ROI tiene el potencial de ser tremendo.
As a brand, you can reach out to relevant TikTok influencers and propose a working relationship with them, but it's important to be strategic with who you partner with. If your brand sells beauty accessories, working with a video game influencer is not the best option. Find influencers who work within your niche and whose personalities align with your brand values.
For a certain level of pay, TikTok influencers could:
- Talk about your product in a TikTok video.
- Post about it in the video description.
- Link a su marca en la descripción.
You've already seen the success of influencer marketing on other social platforms, and TikTok is no different. Like other influencer platforms, you need to be smart about the contracts you propose and sign, and the influencers you work with.
