What are backlinks? How to get QUALITY backlinks

In this post te enseñaré cuáles son las mejores herramientas para analizar y conseguir backlinks de calidad.

But we know what backlinks are?

Y lo que todavía es más importante, ¿Cómo podemos conseguir backlinks para impulsar nuestro seo?

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What are backlinks?

Cuando comienzas en el mundo del SEO, el término backlink es uno de los primeros que te topas con él, y aún cuando al principio puede resultar complicado, de hecho no lo es…

Los backlinks son los links que apuntan a tu página Web desde otros dominios o páginas diferentes a la tuya.

First of all, there are 2 types of backlinks, and to increase the authority of your project you need them both:

• Backlinks Dofollow. Links que transmiten autoridad o linkjuice, tanto a la página de destino como al domain.
• Backlinks Nofollow. Links nos transmiten autoridad, pero sí traffic Web.

 

Why are backlinks so important?

The google algorithm está compuesto por al menos 200 factores, dentro de estos factores hay 10 que disponen una mayor importancia y impactan más al seo que el resto.

No voy a ingresar en cada uno de estos factores, pero sí en los referidos en la autoridad y la relevance;

Obsolete terms; Autoridad de página o PA, Autoridad de Dominio o DA y Pagerank. Los 2 primeros son creados por la herramienta MOZ y debido su falta de actualización y su pobre base de datos de links han sido desechados por muchos SEO desde hace inclusive años, y el pagerank, what Google dejó de actualizarlo públicamente para hacerlo de manera privada, o al menos eso es lo que nos dice el principal buscador de información.

How to increase the authority of our domain?

• We have to get links from domains of great authority and relevance, and to be viable from the same sector and language. The reason is very simple, they must be links that Google understands are natural, therefore the link between these websites must be clear.
• You must get nofollow and dofollow links, but in what percentages? No one can tell you for sure if the ideal is 80% dofollow and 20 % nofollow, or if 90% or 10% is better, or which is better.
• Increase the expiration date of your domain, instead of renewing it year after year, buy it for 3 or 4 years and transmit a greater message of project stability to search engines.
• Get links from different domains.

 

How to increase page authority?

• Add internal backlinks from pages with traffic and authority.
• Get quality backlinks from sites of the same theme.

 

How to get quality backlinks?

Now we go with a series of strategies to get quality backlinks:

1. Guest Blogging. Escribir posts en otros blogs de autoridad y tráfico del sector en el que te encuentres es una excelente idea. Yo comenzaría realizando un análisis en excel de cuáles sería los principales blogs donde podríamos conseguir un backlink, para después establecer una strategy de cómo generamos una vinculación con el Blog para que consigamos publicar un artículo.
2. Cloning or imitation strategy. It is about analyzing the backlinks of our competitors to see how many of them we can clone or repeat. I always use ahrefs to perform this analysis.
3. Buy newspaper reviews. There are many services on the internet with which we will be able to publish a review in many newspapers and blogs, such as Pressrank.
4. Participation in Awards or Contests. Participate in prizes or actions where you can achieve high quality brand and link visibility.
5. Creation of content to attract links. The target es analizar qué contenidos puedes publicar para conseguir atraer links de calidad y todo ello de manera natural.
6. Creation of accounts in social profiles and tools. Creating an account and getting a nofollow link to it is a very simple task, but there are some tools with which you can create a profile with dofollow links to your website.

 

9 best tools to analyze backlinks

Now let's see how we can analyze backlinks or check backlinks of any domain on the Internet. Therefore it will be a piece of cake to know the backlinks of a website.

 

<>1.- ahrefs

Undoubtedly the best tool to analyze backlinks that exists at the moment. It has the best database of links.

Characteristics:

• Super fast and efficient analysis tool.
• You will be able to check where your competitors have links and you don't.
• Analyze the anchors of your link profile.
• Check the contents with the best link profile of a domain.

 

2.- Majestic SEO

One of the oldest tools to see and check the backlinks of a website, and a tool that has a large database to work with, not to mention its history.

Characteristics:

• It is more complex to use and take advantage of when compared to ahrefs.
• The free version shows you very little useful information.
• The paid version has all the functionalities of a professional backlink analysis tool.

 

3.- Open Site Explorer

Herramienta del mítico paquete SEO de MOZ y que deberías siempre tener presente, pero no por su base de datos, porque probablemente be una bd de links más pequeñas, sino por algunas funcionalidades que incluye que son muy prácticas, inclusos en la versión gratuita.

Characteristics:

• It has a free 30-day version.
• Te muestra el índice spam de tus links, o dicho de otra forma, qué porcentaje de links de baja calidad tienes.
• You will also have the option to see new and recently lost backlinks.
• The free version only shows you the first 10 results.

 

4.- Backlinks Monitor

Monitor Backlinks is a backlink analysis tool that will surely surprise you, since it is very easy to use, even if you do not have much knowledge in the field.

Characteristics:

• Monitor your links and receive a periodic email with the latest news.
• You can check the backlinks of a website for free for 15 days.
• Te permite conectar tu cuenta de Google analytics.
• Integra funcionalidades de MOZ y Majestic SEO.

 

5.- Linkody

Linkobody is an easy-to-use tool to view the backlinks of any web page. You can integrate your Google Analytics account to get traffic data and include it in the results.

Characteristics:

• Simple to use thanks to its simple menu.
• You can try it for 30 days for free.
• Only translated into English and German.
• Integra algunas métricas de Moz, Alexa y Majestic SEO.

 

6.- cognitiveSEO

CognitiveSEO is a great tool to analyze the backlinks of any project. At the same time, it has a powerful tool to search for low-quality and toxic links, which makes it a very useful tool to pay attention to.

Characteristics:

• You can try the tool for free for 14 days.
• The free version has many limitations, mainly in the number of links that you can analyze.
• Powerful toxic link analysis tool.
• Very high cost if we compare it with the rest of the tools.

 

7.- LinkResearchTools

LinkResearchTools es una herramienta que hace prácticamente de todo en el mundo de los backlinks, pero además su precio es prohibitivo y solo está al scope de muy pocos proyectos o empresas.

Characteristics:

• There is no free version. The trial version costs $ 77 a week.
• It has one of the best toxic link analysis tools.
• It has many link auditing tools.

8.- SEO PowerSuite

SEO PowerSuite es una completa selección de herramientas SEO, y dispone de 2 particularmente para trabajar los backlinks; SEO SpyGlass y Link Assistant.

With this function you will be able to manage all your backlinks; Link research, cleaning and competitor analysis.

Characteristics:

• You can try the tool totally free.
• Get quality backlinks.
• Powerful tool to keep your link building strategy under control.

 

9.- SEMrush

This powerful and basic SEO tool has also known how to progress its link analytics functionality very well, therefore we must take it into account. Today its database is very close to that of ahrefs, therefore you work a very good database.

Characteristics:

• Analizar los backlinks, los dominios y los anclajes o anchor text.
• Link audit to detect toxic or surely toxic links.

 

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Conclusions

We all know the importance of increasing the authority of a project on the Internet, and for this one of the most important factors is to get quality backlinks. We have analyzed what are the backlinks, types and how to get them.

In the post we have analyzed some strategies and tips to increase the backlinks of our projects. The best thing is that you apply different strategies to get these links, some in a natural way and another through the purchase of reviews.

Finally, you will be able to find the best tools to analyze backlinks, some of them have a free period of 14 to 30 days, logically with limitations, but it will help you to test some of them.

What is your favorite tool to analyze and see backlinks from a website?

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