As you may have already noticed, it had barely been a week since it was announced. Direct instagram; Nueva función de Instagram para enviar mensajes directos con fotos y videos.
So far, we haven't decided to post anything about this new feature, simply because we wanted to try it out first and find out information about how brands and other social media experts use it. And in summary, we have drawn some conclusions from which for us are the main advantages and disadvantages of Instagram Direct.
To give you an idea of what the new Instagram Direct function is based on, we could say that it is very equivalent to the Twitter direct messages, except for a few differences that we mention below.
Possible uses of Instagram Direct for your profile and some things to avoid doing
Obviously, at the same time as sending messages to your friends and acquaintances on Instagram, the Instagram Direct function has many more purposes, mainly when we talk about Instagram profiles for companies and brands. It is exactly these types of profiles where we want to focus, since they are the most interested in obtaining potential clients for their business through this platform, which makes them susceptible to abusing this new functionality.
Advantages of Instagram Direct
- Exclusive content. The opportunity for power send direct messages on Instagram ha brindado a muchos perfiles comerciales y de marcas la posibilidad de llegar a sus followers a un nivel más personal. A modo de ejemplo, esto hace que be mucho más fácil notificar al ganador de un concurso en Instagram o además ofrecer una serie de ofertas especiales y contents exclusivo a los followers más comprometidos con la marca.
Creating a group of followers Vip To those who send exclusive content with Instagram Direct that only they can later see, it makes these followers feel special in some way. This could undoubtedly lead to higher sales conversions for any business profile or any brand.
Y ahora además puedes enviar gifs animados 😉 - Send messages to anyone. A diferencia de los mensajes directos en Twitter, con Instagram Direct puedes enviar mensajes a cualquier Username, inclusive a aquellos que no te siguen. Cuando envías un mensaje directo a una persona a la que no sigues, ese mensaje pasa a el listado de solicitudes y es esa persona quien decide si quiere recibir el mensaje o ignorarlo. Es claro que si ignoran el mensaje en el listado de solicitudes, el mensaje no les llegará, pero al menos tienes la oportunidad de enviarlos y en varios casos te aseguramos que los mensajes son aceptados. Esto es así debido a que si no, todos los usuarios de Instagram estarían recibiendo mensajes directos de cualquier persona (sea alguien a quien sigas o no) y al mismo tiempo de forma indiscriminada, sin siquiera tener la oportunidad de aprobarlos o rechazarlos, indudablemente se convertiría en una herramienta perfecta para el SPAM. .
<> - Shared comments and likes. Anyone who receives a direct message will be able to see the comments and Pleasures of others. This is really interesting because in this way you can generate feedback entre todas las persons que han recibido el mensaje.
- Personalized service. If you promote your business or brand on social media, you know that a large part of the job is listening to your customers or followers and giving them answers to their questions. Instagram Direct gives you the opportunity to approach and communicate directly with your followers and ask them, by way of example, how you can help them make their online purchases simpler and faster, or also what aspects you can improve in your products to improve them .
- Delete sent messages. Puede borrar cualquier mensaje directo que haya enviado para que nadie a quien se lo haya enviado pueda volver a verlo. Esto, que a priori no parece una ventaja, puede resultar muy interesante a la hora de generar un call to action a tus followers. Dicho de otra forma, si a modo de ejemplo envías un mensaje directo con una promoción especial solo para tus mejores followers, puedes indicar que el mensaje será eliminado al día siguiente de recibido, de esta dinámica los animas a actuar con rapidez y aprovechar la oferta antes de que el mensaje desaparezca.
Disadvantages of Instagram Direct
- Special promotions and coupons. This is rather a disadvantage for normal user profiles. It is very good to be up to date with the promotions of your favorite brand through Instagram and by the way get a discount coupon, the problem comes when you follow many brands. Why? Very simple, because Instagram Direct is ideal for brands to carry out promotional campaigns among their most loyal followers Y si eres follower de muchos de ellos, es probable que en poco tiempo tu lista de mensajes directos se sature de publicaciones de este tipo. Si no se marca, su lista de mensajes directos sería lo más parecido a un buzón lleno de suscripciones a tiendas en línea y sitios Web de cupones.
- Send limit. If you use Instagram Direct to promote your products, you should know that you can only send each message to a maximum of 15 people at the same time. If you have a profile with hundreds of followers, and you want to send the same message to your 100 most loyal followers, you will have no choice but to forward the same message several times. This is undoubtedly a rather cumbersome thing to manage for brand profiles with a large audience.
- UNWANTED MAIL. Returning to what seems to be the big problem of Instagram, the new function to send direct messages can become a great claim for the bots from Instagram and spammers. The users spammers They will soon take advantage of Instagram Direct to indiscriminately send SPAM messages requesting followers, Pleasures, comments or anything else you can think of. At this time, there is no access to the functions to manage direct messages from the Instagram API, Indicating that bots aún no pueden usarlo. Pero suponemos que Instagram no tardará en incluirlos en su API.
- It does not make it possible to send messages from the computer. Even though Instagram can already be used from the computer, it still has many of its restricted functions, and to at the moment, this function does not allow send direct messages on Instagram from your computer.
These are for us the main advantages and disadvantages of Instagram Direct, a very powerful tool if you know how to make good use of it, but also a viable gateway to SPAM if we don't control it.
