Even though Amazon is he marketplace que, junto a tener tu propio ecommerce, se ha posicionado como la vía más sólida para vender productos en Internet, no es para todos.
Only those who know how to sell on Amazon, manage to position their products in the top of the best sellers.
And what is it like to sell on Amazon? You will ask yourself. And it is that having become a marketplace with the highest volume of transactions year after year is not a coincidence.
Para vender tus productos en Amazon, has de conocer los diferentes modelos o programas de venta disponibles, los beneficios de volcar esfuerzos en posicionarte en esta plataforma, así como los pasos a dar gracias a este post y al apoyo de Amazon consultants.
Keep reading to know more!
What is it like to sell on Amazon?
As we have been telling you, selling products on Amazon is not for everyone. However, this marketplace has room for different models that work for one and the other indistinctly.
We refer to the following options:
- Amazon Seller Central Program FBM: Con esta opción, Fulfilled By Merchant (FBM), es el propio vendedor el que se encarga de todo el proceso de venta; venta, envío, devolución y servicio post venta. Distinguirás cuando un vendedor se acoge a este programa a través de la descripción del producto, donde se indicará ‘Vendido y gestionado por + nombre del vendedor’.
- FBA through the Amazon logistics network: Here we refer to the Fulfilled By Amazon (FBA) option, in which Amazon charges a small percentage for the storage and distribution of products (including post-sale management and returns). In this case, the phrase 'Sold by + seller's name and Fulfilled by Amazon' appears on the product sheet.
- Amazon Vendor Central Program: This last option is only available to sellers directly invited by the marketplace itself. Through this model, the seller only sends the product to the warehouse, and Amazon takes care of everything else. Here we will see in the product sheet 'Sold and Fulfilled by Amazon'.
And why sell your products on Amazon?
Si hay una razón de peso para que Amazon be el marketplace por excelencia, y acogerte a cualquiera de sus modelos, esa es su capacidad para ofrecer al client siempre la mejor experiencia durante todo el proceso de compra.
Although we are aware of this reality, we can affirm that, in addition, selling products on Amazon is a guarantee of:
- Simplicity in the sales process, from registration to delivery at destination.
- Quick response to the customer in the event of any possible setback.
- Scope y oportunidades de venta a nivel internacional.
How to sell on Amazon in 5 steps
Now that we have defined the pillars and what options you have to sell your products on Amazon (and fight to position them in the list of the best sellers), take note of the following steps to guide you strategically:
1) Market analysis
Tener éxito o no dentro de este marketplace, dependerá de si existe o no un nicho de mercado al cual poder atender. Así que párate a hacer este análisis validando cuál es el volumen de búsquedas existente para tu producto en cuestión.
Guaranteeing a good profit margin on your sales through Amazon (taking into account its commissions), will be vital especially if you do not have your own online store. To perform this analysis, you can use tools such as Jungle scout.
2) Sales regime
Once the accounts are balanced, you can make the best decision regarding the model through which you will sell your products on Amazon.
3) Product catalog
This step applies only to those sellers who availed themselves of the FBM modality, through the Amazon Seller Central program, since they must be the ones who upload the product sheets following the instructions.
En este sentido, considera hacer un pequeño análisis de keywords dentro del buscador de Amazon para, así, conocer con qué términos buscan los compradores tu producto y poder aplicarlos como keywords dentro de la descripción.
4) Amazon Score
When there are other sellers who bid for your same product under the FBA mode, you will need to score high to link the so-called 'Buy Box' in your purchase button. To do this, you will need a good purchase history:
- Positive feedback.
- Sales for at least 3 months.
- A response time of 24 hours.
5) Campaña de advertising
Finally, have you thought about increasing your visibility on Amazon? Think that, thanks to this, you will get the 'Buy Box' and, of course, expand your sales possibilities.
Amazon cuenta con opciones de publicidad de pago por click, mediante la cual puedes posicionar tus productos por encima de los resultados orgánicos.
Además de vender en Amazon, no te olvides de aplicar otras estrategias para dar a conocer tus productos a través de tu Web, las redes sociales o el email marketing.
And you? Have you already valued the idea of selling on Amazon?
