Los dos sustentos indispensables y únicos para conseguir un buen positioning en Internet es el SEO On Page y el SEO Off Page. Pero, ¿sabías que existe, de forma indirecta, una fórmula para llegar a tu público target y conseguir más ventas?
Tener optimizadas las redes sociales donde veas necesario tener presencia es clave, ya que Google las asociará con la marca. Cuando esto pasa, Google indexará tu contents y los perfiles, lo que significará un mayor traffic hacia tu Web y más posibilidades de conversiones.
This means that Google will start showing on the first page, in addition to the website, the social media profiles that you have created. And how do you think this will influence your brand positioning? That is what I will try to explain to you next, how social networks can help your SEO positioning.
What is Social SEO?
Se trata de una strategy de marketing online que engloba al posicionamiento SEO y a los canales sociales, con el fin de attract traffic, build trust and convert them into customers.
It is clear that to attract that audience, there must first be content within the brand's website, which is optimized, and then spread it through those social networks where you have a presence.
En otras palabras, a partir de un contenido optimizado se busca impactar a la audiencia, generando engagement; lo que hace a la marca ganar notoriety y confiabilidad.
Therefore, in this strategy we must take into account all these factors in this order:
- Relevant and quality content.
- Optimized content.
- Difusión por redes sociales y email marketing.
➽ Advantages of Social SEO
Among the main advantages of Social SEO we can mention:
- Increase the online visibility of the brand in search engines.
- It attracts a higher volume of qualified traffic to the website.
- The authority of the website (DA) increases.
- The brand acquires more prestige.
SEO in social networks: Can it help you position yourself?
Google y otros search engines analizan detalladamente los contenidos de un sitio web para así elegir qué contenidos van antes que otros.
En el caso de que así be, Google valorará que ese contenido es útil y relevante para el usuario. Por lo que cuantos más usuarios hagan clic en el link de esa publicación que redirige a tu blog, Google apreciará que tienes autoridad y lo vinculará con tu sitio web. Así Google ordena los resultados en su sistema.
The answer to the question of whether social networks help to position a website is that they do not directly, but they do help to enhance visibility in search engines. So we can say that social networks indirectly influence positioning.
How to improve your SEO positioning in social networks
Getting many interactions and clicks on your social media posts to your blog or site will make Google perceive that you have brand authority. Thus, you will get the SEO of your website to improve, even indirectly.
¿Y qué hacer para seguir aumentando esa autoridad de marca? Deberás trabajar tus perfiles de redes sociales para conseguir más scope y un mejor engagement. Te cuento cómo aplicar adecuadamente una estrategia Social SEO con estos tips:
➽ Have a presence on the networks where your audience is
De nada te sirve crearte un perfil en Pinterest si tu público objetivo no se encuentra ahí. Es cierto que esta social network es muy visual, por eso hay ciertos sectores que triunfan más que otros, como el de moda, artesanía, DYI, comida y bebida, advertising, diseño, marketing, hogar o decoracón.
As with Pinterest, it happens on other social networks. Therefore, I recommend that you:
- Descubras dónde se encuentra tu target.
- Only have a presence where your audience is.
➽ Optimize your profiles
After detecting the most powerful social networks for your business, you should create the company profile or account, also thinking about what strategy to follow to connect with your followers.
➽ Invest in advertising
Another thing that you should not overlook is investing in paid advertising on social networks. Organic work is important, but if we combine it with paid campaigns, it will be an even bigger injection.
Undoubtedly, the ads on social networks, thanks to Google cookies, impact the user and this increases the chances of reach, traffic and conversions.
➽ Use a blog to attract visitors
Como hemos dicho antes, el contenido de calidad debe de partir del sitio web o blog de la marca en cuestión. Y este debe estar optimizado con keywords y palabras long tails; además de optimize the Url, el título, H1 y H2, entre otros.
In the same way that it is advisable to share it on networks to spread it and obtain more reach, social networks must redirect the user to the blog also to make Google understand that this content is useful. And this is how Google will give you authority.
➽ Add social media buttons on your blog and web
To make things easier for users, we must place social media buttons on your blog, within each article. So users can share the publications from their profiles.
eye! Analyze well where to place those buttons so as not to disturb the user in their reading.
➽ Study social behavior
Lean on your editorial calendar to plan the content you want to share on your social networks. This will help you establish consistent brand communication
Después de programar y difundir tus contenidos, tómate un tiempo para analizar qué es lo que tu comunidad más comparte, qué type of content es, cómo interactúan (con me gusta, compartiendo, con menciones…) o quiénes son los preescriptores de tu marca, esos que siempre están apoyándote.
➽ Measure!
Finally, as in any other strategy, you have to measure the results and check what worked for you and what didn't.
It is important that if something did not work for you, you do not see it as a defeat. On the contrary, it is an opportunity to detect errors, make improvements and readjust your strategy, always with the focus on your objectives.
CONCLUSIONS:
Social networks are a strong point to boost the SEO of your website, since thanks to them you will get qualified traffic, which translates into more conversions.
Pero no olvides que el Social SEO es una estrategia con la que se obtienen resultados a medio y largo plazo, donde se necesitan aunar conocimientos de un experto en posicionamiento y los de un Community Manager. Es un trabajo conjunto donde si falla uno, el plan también.
Are you aware of the importance of Social SEO to enhance the positioning of your business? What other actions do you consider important to improve visibility in networks?
