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¿Eres el orgulloso propietario de un Blog o página Web? Tal vez comenzaste el blog como un proyecto paralelo o por necesidad.
Puede estar basado en el poder del contents o en su estatus personal o incluso en la marca única de la que se jacta. Cada blog necesita tener su propia identidad única e individual para resaltar.
This is where your Logo that is part of your brand identity comes into play.
In this article, we will take a look at how you can choose the perfect logo for your blog.
Let's clear up a few things. A logo is not your headline, so don't mix it up.
A logo can be a heading, but in general, it's best to keep it separate.
What is a logo, however, you may ask?
A logo is any visual, symbol or name by which your customers recognize it.
It is not necessary to have a logo, but it always helps to have a strong brand in place.
What are some of the common characteristics that some of the best logos have?
1. They look good in any size
Lo más importante de un logo es su escalabilidad. Un logo tiene que quedar bien en un banner, una tarjeta de visita o incluso en una valla.
Asegúrese de que su logotipo be altamente escalable y se vea bien en todos los tamaños.
2. They look great in color or monochrome
All logos should look good in color, as well as black and white and monochrome. If your logo has an abundance of color, make sure the logo looks good if all of the color has been stripped away.
3. They are adaptable
Seasonal logos are all the rage, make sure your logo looks good by wearing a Santa Claus hat for Christmas or incorporating any other festive tradition without losing its shape. Can your current logo do that?
4. They can be easily recognized without the need to use words
A logo must be recognized without words like numbers. You can have a version of your logo with words, but even without them, it should be recognized by your readers.
5. They have an appropriate font
Fonts are important. They are much more important than you might think and you should always make sure that your logo has the correct typeface.
Relevance of a good logo
A good logo is extremely important even if you have a personal blog at your disposal.
Just because people like Seth Godin have been able to make their names your blog identity doesn't mean you can do it at the same time.
Here are some key things a good logo helps you with.
1. Brand loyalty
A good logo evokes brand loyalty and makes brand recognition easier, which is always a good thing.
As your blog grows in popularity, so does your logo and people will start to recognize you wherever you are.
2. Differentiates you from your competition
A logo helps you differentiate yourself from your closest competitor and gives your blog its own individual identity.
3. Communicate your Values and Beliefs
A logo helps your customers know what to expect from you before having any kind of communication with you. This helps them build better confidence over time.
Should You Use Your Initial for Your Logo?
If your blog is about you, then the logo for the blog may contain your initials or even your name, but in general, it is better to separate church and state, in other words, it is better to have individual identities.
If you still want to have your initials here are some quick tips to help you add your initials:
-Tips for incorporating your initials into your logo - Experiment
with different sizes
-Don't be afraid of the different types of format. Bold, italicize, or even reverse the initial shape.
Add your initials inside some kind of geometric shape,
-Use multiple fonts
-Use any pattern that may appear in your name.
How to choose or design a logo for your blog
There are several ways to get a logo for your blog. Some of them are:
1. Design it yourself
Si tienes a tu disposición de un don para diseñar cosas, entonces puedes diseñar tu propio logotipo con la ayuda de herramientas como Adobe illustrator y Adobe Stock.
A logo that you design yourself will be authentic and will act as an extension of your personality, however keep in mind that it is not easy to design something. Therefore proceed with caution.
2. Let technology help you
There are plenty of AI-powered logo makers available for you to choose from the best - Tailor Brands, which is what I recommend and use myself.
Thanks to the power of technology, achieving professional quality logos and brand identity has become extremely easy and affordable.
3. Hire a professional
A professional digital artist, when commissioned with a custom logo, will become an expensive proposition for your blog, but if you are dedicated to blogging and making good money at the same time, then this would be a good option to consider.
If you are just starting out, I recommend that you either use one of the AI logo makers or design the logo yourself.
- Some things to keep in mind when selecting a professional.
- Check out their previous works and see if you like their design ideology.
- Check their testimonials and talk to their previous satisfied customers.
- Be specific about how you envision your brand and communicate your vision to them effectively.
4. Get a cheap logo on one of those freelance job sites
This is one of the most ineffective ways to get a logo, but once in a while it just works. Many freelancers post their job openings on job sites like Fiverr and UpWork, so if you're so desperate for a logo, then go hunting there in the hopes of finding a good designer who doesn't know its worth yet.
How often should I change my logo?
Honestly speaking, you shouldn't usually change your logo. If you don't have consistency, then people perceive your brand to be very unstable, which is bad. In my opinion, changing the logo every 5 to 10 years is good, as it keeps your work fresh and gives your clients enough time to recognize you and the changes you have made in the past.
So this was our guide on how you can choose the right logo for your blog, let us know in the comments below how you liked this guide and feel free to ask any questions you have for us.
Best free tools to make your logo design
Every website needs a logo and there is no question about it. In this way, if you have created a site at the same time you will have to design a beautiful logo for your business.
El logo juega un papel clave en la strategy de desarrollo de la marca. Su trabajo es crear un logotipo original para su sitio web.
At the same time, it is very important that you get creative about your site logo. With a well-designed logo, your company site will stand out from the crowd.
Let's say your budget doesn't allow you to hire professional graphic designers to create a logo for your website. In this circumstance, you should definitely take advantage of the best free logo making tools.
It should be noted that the help of free online logo creators is immeasurable in the logo design process.
With this type of online tools you will be able to create a logo for your website without having knowledge of graphic design. In this blog, we are going to review great free logo design tools.
Canva
Canva is known for being a social media tool. Apart from this, you can use the tool to create beautiful logos. Canva is a great online tool that simplifies the logo design process. The tool will provide you with more than 100 templates.
This way, it will be easy for you to choose a template that suits your logo design style. With the Canva design tool, you can create logo images in high-resolution format.
Wix Logo Maker
Wix Logo Maker ofrece una manera fácil de crear logotipos para un sitio web… Cabe destacar resaltar que usted puede utilizar este fabricante de logotipos para crear un logotipo bien diseñado para cualquier tipo de negocio.
Another important thing to keep in mind is that Wix Logo Maker is an online design tool that offers logo designers endless customization opportunities.
Graphic Springs logo maker
Graphic Springs has a free logo design tool that has been developed with small business owners and online entrepreneurs in mind.
This logo creation tool is easy to use. In this way, it will take you only a few minutes to design a beautiful logo for your business site with Graphic Springs.
What's great about the Graphic Springs logo maker is that this amazing tool can be used by logo designers of all skill levels.
Both beginners without design skills and professional logo designers choose to use this great online tool for creating logos.
LogoMakr
It's pretty easy to create beautiful site logos with such a wonderful online design tool as LogoMakr. The tool has a large collection of icons.
With LogoMakr you will find it easy to customize your logo for your needs.
The logo maker gives you the opportunity to add text to a logo and customize its font.
At the same time, you can change the size and colors of the logo.
LogoMakr at the same time enables you to cut out a logo. Once your logo has been designed, you will have to download it to your computer. Now, you can add a logo to your website. That's all.
Ucraft
It makes perfect sense for you to consider Ucraft if you want to create a professional logo for your site for FREE. This amazing online design tool has a lot to offer logo creators.
The tool is likely to impress you with its nice collection of icons.
The collection contains over 220,000 icons. Your job is to turn icons into well-designed logos.
With the Uncraft design tool, it's easy to change logo shapes, sizes, and colors. At the same time, the tool allows you to add texts to your logos.
Generally speaking, Ucraft is a tool that has everything you need to create professional logos for different types of businesses.
Online Logo Maker
When selecting great free logo design tools at the same time you should pay close attention to Online Logo Maker. With this type of tool you will be able to create a beautiful logo design for your business quickly and easily.
Online Logo Maker is a powerful design tool that provides logo makers with unlimited downloads.
In other words, you will be able to edit your logo with the tool as many times as you need.
The logo maker at the same time comes with a user-friendly interface, a large collection of fonts, multiple logo templates, and many other great features.
It is important to know that you can download your logo design in 300 px with a free version from a logo maker.
Do you need a logo image in 2000 px? In this circumstance, you should consider a premium version of the logo design tool.
Thank you very much for reading this article. Creating professional logos for business sites has never been easier. We just provided you with a list of great free online logo design tools.
Each of these logo makers enables you to create professional logos for a website without graphic design skills.
Therefore, it is time for you to make a decision. And remember, it is very important for you to be creative about the logo design process! Best of luck!
7 design tips to create a perfect logo for your website
Un logo es un ancla de una estrategia de marca y Web design en general.
If you don't believe us, try to imagine Apple, Coca Cola, or one of the 100 best companies in the world without their logos and you will understand our point of view.
We use it everywhere from printed materials to corporate websites. However, it is not easy to design an outstanding website logo because it has to meet certain criteria:
- Simplicity: The best logos are simple and this is why they are easily remembered by consumers.
- Scalability: A simple logo at the same time is scalable, so you can play with the dimensions without needing to run with quality.
- Versatility: It must be versatile enough to adapt to every background, material or device.
- Impact: Awesome logos have a great impact on viewers, making them highly memorable.
- Importance: A logo definitely has to be relevant to your business.
En promedio, los consumidores necesitan 10 segundos para formar una primera impresión del logotipo de una marca, pero necesitan hasta siete impressions para empezar a reconocerlo.
Only the most attractive and beautiful logos are remembered faster.
We want to make the process less difficult for you, so read on to learn seven design tips for creating the perfect logo for your website.
Determine the personality of the brand
This may seem like a cliché, but determining the personality of a brand is critical to the success of your project.
After all, how can you hope to create a great logo if you don't even know what you need? Think about your company's core values, your style, and your long-term vision.
After that, you can brainstorm with your colleagues and designers to find the most appropriate solution.
It definitely can't hurt to take a look at your biggest competitors at the same time.
You don't want to steal their ideas, but it might inspire you to come up with a very special website logo.
Think about the style
Once the first dilemma is solved, it is much easier to think about the style of the logo. Most websites adhere to one of these formats:
- Classic: A classic logo is unique and elegant. It doesn't use extreme color palettes, it screams authority. This is exactly why writing services routinely use classic logos.
- Vintage: If you need to evoke a sense of nostalgia or romance, try a retro-style logo.
- Modern: A motto of modern logo design is well known: Less is more.
- Fun: If your organization is a bit eccentric, don't be afraid to create a fun and quirky logo.
- Handmade: This style tells website visitors that your business is special and of high quality.
Create different types of logos
Logos come in different styles and in several types at the same time. The four most common types are: word mark, letter mark, brand mark, and iconic logo design.
Choosing a perfect type is another important logo-making issue, but it's easy to choose one if you're already sure of the two requirements we've previously outlined.
Choose the right colors
Colors have the power to make or break your logo design.
In case you didn't know, each color has a very specific meaning and you need to be careful when choosing the color palette for your website.
As an example, red always suggests passion and energy, while blue represents professional authority and reliability.
In this way, a color palette needs to be aligned with your brand's overall vision and style as this is the only way to ensure brand consistency.
Use a good font
You've probably noticed by now that website logo design is packed with all sorts of mind-blowing details - typography is one of those things that makes the process even more confusing, since you have to add another element without messing up. the existing structure.
Jake Simmons, a web designer, says that you can always select to create your own font, but there are some standard options if that's too much work for you: "The most used typeface includes font groups like serif, sans serif, script, etc."
Avoid cliches
While creation offers designers more than enough space to express professional creativity, a surprisingly large number of authors continue to use cliche solutions in this field.
As a webmaster inteligente, usted tiene que evitar absolutamente los clichés y tratar de pensar en el logotipo único del sitio web.
It's practically impossible to name all the boring logo ideas, but here are our personal favorites:
- Bow logos: El hecho de que Amazon tenga un arco en su logotipo no significa que todo el mundo deba empezar a usarlo al mismo tiempo.
- Human figures: Almost all fitness and lifestyle related logos have a human figure embedded in it somewhere. The solution is reasonable, but too common.
- Puzzles: Many websites use puzzle logos to demonstrate their problem-solving ability, but today it becomes a serious cliché.
Try different ideas
With everything we've said so far, you should have enough material to work with and create some logos.
Pero el trabajo no está hecho, puesto que es necesario probar diferentes ideas entre los visitantes target.
Your visitor data will show you which logo works well and we recommend that you make a final decision with a trial and error process. Be careful to avoid using bad company logos by researching a range of examples at the same time.
9 Common Mistakes in Logo Design to Avoid
A logo is worth a thousand words, or so the saying goes. It is the centerpiece of your brand identity.
No hace falta decir que, dada su relevance, hay que asegurarse de que el diseño sea perfecto. Y esto no es tan simple!
When designing a logo there are a lot of little things that can ruin the final look.
These are common mistakes found in logos, which can have a negative effect on the way people judge your brand, but more than that, at the same time impact your overall marketing efforts.
De esta manera, si usted está a punto de diseñar un logotipo, o quiere revisar su logotipo actual, este post le ayudará a detectar y evitar errores de diseño comunes.
1. Design a logo yourself
Unless, you have design skills, you should avoid designing your own logo, you need to hire a professional logo designer.
Si usted no tiene mucho dinero en efectivo para gastar en un diseñador de logotipos profesional, debería considerar el uso de una de las muchas plataformas de freelance, usted puede juzgar la calidad y el profesionalismo de los freelance que usted contrata sobre la base de sus revisiones.
Another inexpensive option is to create a logo with a logo generator, these are online tools that use AI to make logos, they are cheap and they do a good job.
2. Illegible fonts
If the font you use for your logo is difficult to read, then your logo is useless.
Your potential audience shouldn't have to struggle to make sense of what they see. Your logo should be easy to read at a glance, so it's important to make sure your font is clear and easy to read.
3. It is not versatile
A logo must be versatile. It should look large no matter the size, whether it's on a massive billboard or a small business card.
If your logo only looks good in specific sizes, then you will have trouble putting it on collateral marketing material like billboards, flyers, which will ultimately hamper your branding and marketing efforts.
4. Copy someone else's logo
Plagiarism is strongly condemned in any industry and no one should blatantly copy someone else's logo and put their business name on it.
or not only is it unethical, but at the same time it is illegal and can put you in serious legal trouble.
Si copia el logotipo de otra persona, al mismo tiempo puede confundir a su client y puede confundir el otro negocio con el suyo y viceversa.
Unfortunately, logo copying has become commonplace in the industry and to check if your logo is unique, you can do a quick image search with it and see what comes up.
5. Summary with your logo
The abstract logos are cool, but they don't work for all brands.
It really depends on the industry you are in and the audience you serve.
Logos should be unique, but not confusing.
If your logo is overtly abstract and it takes a little time for the customer to understand it, then the logo recognition factor will be lowered and we don't intend that to happen, right?
Simple logos are easy to remember, however they all have something unique that makes them worth remembering.
6. Use of raster images instead of vector images
Si su logo está diseñado en Photoshop en lugar de Illustrator o Coreldraw, entonces su logo es un raster y no un vector.
Raster images are not scalable as they are made up of pixels rather than curves and data points and thus, when adjusted to the required size, they tend to break down and blur like the image below.
In this way, always make sure that you or anyone who designed the logo has used Illustrator or any other program that creates vector files instead of Raster.
7. Watch out for the following trends
Logo trends change every year and what was a stunning and aesthetically pleasing logo when you started the business may not be on par with current consumer trends and preferences.
You need the logo to stand the test of time and feel modern and sharp even after a decade and you can do this by avoiding any fashions or design trends that may prevail during the time you got your logo.
Avoid using any stock clipart at the same time or your logo won't look unique.
8. Use of monograms as logos
While it may seem like a great idea to use your business monograms and stylize them for use as your logo, it is a common mistake that you should avoid.
To build credibility, clients need strong, recognizable images and monograms are not.
You can give it a try to see what it looks like, but in the long run it would be better to have an icon-based logo.
9. Integration of Cliché Visuals
A light bulb for an idea or a whistle to show dynamic movement are old cliches that have been pushed down our throats several times and in this way it is better to get away from them
These visually associated cliches are generally the first thing to come to mind during brainstorming sessions, but at the same time they should be the first to be dismissed.
Try to create something unique that doesn't seem directly associated, but has a metaphorical association with your business values.
conclusion
Logo design is a long and challenging process, but it is very rewarding if you get it right.
You can make your logo more attractive and impactful by following the tips we've outlined above and using free logo design tools, so feel free to try our suggestions and tell us how it went.
These were the most common logo design mistakes companies make when obtaining or redesigning a logo.
We hope this guide helps you avoid these mistakes and find the success you want.
In this way, this was all about how to avoid logo design mistakes and create an attractive logo for your website. After creating an attractive logo, you may be concerned with your website design at the same time.
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