With the Covid pandemic, what was obvious, today is even more so: if we want our business to survive, we must use digital channels, which are preferred by users today.
But it is not worth just having a website or a profile on the main social networks; We must improve our presence in search engines in such a way that, if our business is a restaurant, when the user searches for «best restaurants in Madrid«, Ours appears.
To do this, we can follow two strategies (which, anyway, we can complement):
- The SEM: Google Ads. For each visit we receive through these advertisements, we will have to pay a certain price; price that depends on the sector. It is immediate and temporary.
- SEO: unlike SEM, we do not have to pay for each click to our ad. As you can imagine, it takes longer and, if we don't get lost, it can be very long-lasting.
Regarding SEO, we can hire professionals to take care of it (as an example, this SEO positioning agency) or we can take care of it.
In this second case, it is essential that our website has a plugin installed to cover the basic aspects of SEO. And in this article we bring you the best and their strengths.
1. Rank Math
This plugin has unexpectedly displaced the Yoast SEO plugin, Rank Math is here to stay because It has a much more flexible and easy design, it helps you migrate all your configured Yoast data automatically. His intuition is special and will help your website to be in better condition and SEO optimization.
This plugin is here to stay since its launch in 2018, we are going to know some of the benefits:
- Incorporation of Structured Data Schema for up to 14 types of content and the most impressive thing is that it continues to grow.
- It has a special tool that helps the analysis of keywords using LSI.
- Modular design of its main functions, so we can only activate the ones we need.
- It is small and fast, at the moment it is the SEO plugin that takes up the least space and with the least process load on WordPress.
These are some of the advantages of using this Rank Math, it is the tip of the iceberg, you should use it and you will realize why it recently surpassed the powerful Yoast in monthly downloads.
2. Yoast SEO
It could not be out of the list of the three best plugins, it has been a blessing for everyone since its creation and despite being in second place, it is still the most used for several reasons, some of them: index pages, optimize titles, create sitemap, among others. For those who are starting in this world of WordPress, it is ideal to start using Yoast SEO.
Despite having been displaced by Rank Math, we will not stop recommending this plugin to have a better status in search engines, it not only serves for this, at the same time it improves the positioning in social networks, helps in writing and is easy to handle.
3. WP Rocket
Once you have the aforementioned plugins, it is important to guarantee the performance of your website and for this this plugin came, WP Rocket is powerful and it takes care of optimizing all aspects of your website, thus improving its performance. Despite the fact that this plugin has to be purchased, I assure you that it is worth acquiring it.
It is the easiest to configure and one of the most effective when we need a page cache, some of the most popular functions are the following:
Minified and Combined
- DNS Prefetch: The DNS request cache is very helpful with the added time of DNS requests to different load hots.
- Integration with Woocommercer: It enables us to actively manage online stores.
- Varnish cache management: It allows us to empty the Varnish cache as long as the local Varnish reverse proxy configuration is standard and can be emptied through command.
- OPCache cache management: It enables us to empty the PHP OPCache.
And you? Which one do you prefer and use on your websites and why?
